In this episode of The Business Gay Podcast, host Calan Breckon speaks with Podcast Growth Strategist and Marketing Expert, Kylee Chandler.
Kylee has scaled top podcasts, including The Amy Porterfield Show which she helped grow over 234%. Kylee has also led audience growth for Cathy Heller and Bossbabe to name a few. She has worked with networks like HubSpot and YAP and now runs her company - Podcast Marketing Hub, helping podcasters grow their audience and build their email list with high-converting strategies. Kylee is also the Host of “Podcast Growth Tools” that you can find across all podcast platforms.
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Links mentioned in this episode:
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Key Takeaways for quick navigation:
- [01:13] Podcasting creates personal connections between brands and audiences.
- [04:40] SEO-friendly titles improve searchability and attract the right audience.
- [09:20] Early email list building fosters listener loyalty.
- [16:32] Collaborations and podcast swaps expand reach and build community.
- [19:50] Lead magnets can boost website traffic and new subscriptions.
- [24:24] UTM parameters track audience behaviour to optimize marketing efforts.
- [29:00] Monthly membership calls deepen engagement and provide monetization opportunities.
- [32:28] Affiliate marketing offers simple, no-cost monetization options as the audience grows.
- [34:20] Collaboration over competition is vital in podcasting.
- [35:02] Use the podcast to build and nurture your email list for mutual growth.
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