In this episode of The Business Gay Podcast, host Calan Breckon speaks with the Co-Founder of designACE, Andrew Charles Edwards.
designACE is your partner for a fun, impactful, and growth-focused LinkedIn journey. Andrew is a Futures Innovation Partner at OCAD University Co, which is Canada’s oldest and largest art, design and media university in North America, where he helps enterprises, entrepreneurs, and nonprofits leverage strategic foresight to co-create a brighter future together.
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Links mentioned in this episode:
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Key Takeaways for quick navigation:
- [00:02] LinkedIn excels at community building, thought leadership, and connecting like-minded individuals, particularly for entrepreneurs and the LGBTQ+ community.
- [03:41] Consistent engagement is vital; view LinkedIn as more than just a resume.
- [05:06] Balance personal and professional content to foster authentic connections.
- [09:02] LinkedIn encourages a supportive environment for celebrating achievements.
- [10:38] Regularly test and adjust posts for improved engagement and feedback incorporation.
- [12:00] Genuine outreach builds authentic connections and opens business opportunities without a sales focus.
- [19:15] Regularly update your profile essentials and engage in groups to expand your network.
- [22:18] Maintain conciseness: Be direct to stand out amidst LinkedIn noise.
- [22:44] Use the "So what?" principle to ensure post relevance and clarity.
- [23:12] Encourage connections and offer assistance for LinkedIn growth in 2025.
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