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May 7, 2025 27 mins

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Co-Founder and COO of Trusti, Ella Farlinger.

Trusti is a company that provides discreet, efficient, and convenient at-home rapid STI testing kits in Canada, offering users a way to test in the comfort of their own homes with subtle packaging and a secure results portal. 

Ella has always been driven by a passion for communication and human connection. Growing up at the intersection of academia and the arts, she honed her ability to tell compelling stories –whether on stage, through research, or in writing. She believes that innovation and education have the power to create healthier, happier lives—yes, even in the topics that still make people blush.

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Links mentioned in this episode:

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Key Takeaways for quick navigation:

  • [00:16] The queer community is pivotal in advancing sexual health and STI awareness.
  • [08:06] Trusti seeks to enhance sexual health access and provide user-friendly testing.
  • [11:31] Queer entrepreneurs offer strong ROI due to their adaptability and compassion.
  • [14:19] Online education is crucial for reaching various demographics.
  • [21:29] Mentorship is key for sustainable development.
  • [24:18] Trusti will launch digital tools to improve public health engagement.
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