In this episode of The Business Gay Podcast, host Calan Breckon speaks with Founder and CEO of So.Gay, Alex Hughes.
Alex is an award-winning and innovative media executive who has 13+ years of experience at some of the world’s most prominent internet businesses, including Yahoo, AOL, and more. His work has driven tens of billions of content views, acquired 80+ million social followers, sold over $125M in e-commerce products, won over 50 industry awards, and driven over $50M in custom advertising sales.
He’s created and executed campaigns for top advertisers including Walmart, Verizon, Amazon, Pizza Hut, HBO, Saks Fifth Avenue, and developed and produced content with top talent including Marsai Martin, Chloe Bailey, Kim Petras, and more. Starting as a viral content creator and evolving into a business leader, he has married right and left brain skill sets to methodically build high-performing, profit-driving strategies that prioritize creativity and innovation to meet business goals.
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Key Takeaways for quick navigation:
- [00:02] Alex Hughes transitions from corporate success to founding So.Gay to enhance LGBTQ+ media representation.
- [06:14] So.Gay officially started development in late 2023, launching in April 2024.
- [08:54] The platform aims to be a leading resource for LGBTQ+ health and entertainment.
- [14:38] Strategic partnerships with various organizations are key for content accuracy and growth.
- [19:42] So.Gay targets the multicultural 18-34 demographic with a unique focus on inclusive content.
- [25:58] Alex emphasizes authentic representation within the LGBTQ+ community, extending beyond his own identity.
- [27:10] The majority of the team is LGBTQ+ and BIPOC, showcasing intersectionality.
- [29:01] Collaborating and supporting queer-owned businesses strengthens the LGBTQ+ community.
- [30:10] Follow So.Gay online and on Instagram for more information and community engagement.
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