In episode #144, Allan speaks with sales expert John Livesay, aka "the Pitch Whisperer".
Topics include:
How John came to be known as “The Pitch Whisperer” (4:06)
Why good stories are so compelling (6:18)
Explaining a potential client’s problem through story (8:33)
“What happens if this doesn’t work?” (11:40)
What John learned about storytelling at Condé Nast (15:13)
Why he left Condé Nast (17:28)
The key to a good story (18:31)
How different personalities respond to stories (23:22)
How to tell if a story is working (27:30)
For the latest from Allan, give him a follow on Instagram!
https://www.instagram.com/realallandraper/
And check out his website at allandraper.com!
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