Episode Transcript
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Speaker 1 (00:01):
Hey everyone, what's
going on?
It's Jonathan Wagner and I wantto welcome you back to another
episode of the Business Guide.
Today we are diving into atopic that every entrepreneur
needs to hear about, and that isself-care.
As business owners, we oftenput our work before everything
(00:25):
else.
Hey, I'm guilty of that, butthe truth is taking care of
yourself is just as crucial astaking care of your business,
but it is absolutely moreimportant to put yourself first
right.
Without you, there's going tobe no business.
So if you're feeling burnt out,consistently stressed or just
(00:47):
like there's not enough time inthe day, you are not alone.
Most business owners arefeeling the same way.
So in this episode, we're goingto talk about why self-care is
not just a luxury, but it is anecessity for the success of
your business, and how you canstart incorporating it into your
(01:12):
daily routine.
But before we jump into thisepisode, I want to rewind back
to the last episode.
I was able to get some verygenerous comments from some
business owners and I was notable to answer them all, so I
wanted to take a few minutes inthis episode to answer the
remaining questions.
(01:33):
Let's go ahead and dive intothat.
Let me pull it up here.
Okay, so the first one is fromEmily.
Emily, thank you for reachingout.
Emily owns a tutoring business.
I mean that's pretty cool.
Thank you for making the worldsmarter, emily the
(02:07):
administrative side andproviding quality educational
services.
What advice do you have forscaling a service-based business
without compromising my actualservice?
So we've talked about this onprevious episodes, emily, if not
, go back to the episode with mybrother.
There was some.
It's Matthew Wagner, it's thefranchise.
One great episode to listen to.
But there's a couple takeawaysin that episode that I want to
(02:29):
point out that might work foryou.
Number one is you've got tohire the right people, and that
starts with you know, whenyou're negotiating a lease, it
starts with having the rightattorney to negotiate that lease
.
I mentioned in that episodevery quickly, but it is having a
good CPA.
I mentioned in that episodevery quickly, but it is having a
good CPA.
So I think what you need to doif you're getting caught up on
(02:50):
the administrative side if thatis your accounting, your
bookkeeping, your accountspayable, things like that you
need to hire the right people.
As business owners, we oftenwant to do everything ourselves
right.
We have this control that wewant to hang on to to do
everything ourselves right.
We have this control that wewant to hang on to.
I was really able to grow mybusiness when I let go of that
control and started hiring theright people.
(03:11):
So surround yourself, emily,with the right people in your
business to tackle these issues.
So if you're having issues withanswering the phone, if you're
having issues with maybe gettingout proposals to new clients,
it sounds like you need anoffice manager or a receptionist
.
That could really benefit yourbusiness.
Again, if you are dealing withbookkeeping issues or things
(03:34):
like that, you need to have agood accountant.
I cannot stress to everybodylistening to this podcast make
sure you have a good accountantin your corner.
That is something that I didnot have in my corner for a
couple years and I completelystruggled with and guess what?
You do not want the IRS comingto your door, so make sure you
(03:59):
got a good accountant.
All right, Emily.
Thank you so much for thequestion.
Alex owns a real estate group,so I don't okay, owner of by
real estate group, so not just arealtor, he is an owner of the
actual business.
Jonathan, in the real estatemarket, building trust is
(04:22):
crucial, but it is also tough tostand out in such a saturated
industry.
What are some unique brandingor marketing techniques that can
help differentiate my businessfrom the competition?
So I have definitely spokenabout this in past episodes
standing out in crowded markets,adapting to change.
(04:43):
Alex, I suggest you go andlisten to those episodes if you
haven't already.
But you are completely right.
The real estate market isabsolutely saturated.
There are so many people in itthat think that they can do it.
You've got part-time peoplethat do it.
It is a market that is verycompetitive.
Nonetheless, a lot of peoplethrive in the real estate market
(05:06):
.
Matter of fact, some of themost successful people that I
have met have had their hand inreal estate.
So congratulations on standingout and owning a real estate
group.
My hat is off to you.
I mean, my first thing goes toembracing social media.
I have a couple accounts that Ibelong to where I have some
(05:31):
realtors on there.
One makes absolutely funny,engaging content that engages a
lot of people.
So I think that standing outmaking niche videos that your
audience is going to enjoy andappreciate, I think is a good
marketing strategy.
I think that it it doestranslate to dollars because
(05:54):
throughout the years, thisparticular gentleman's account
and his team has grown.
So I think you're going to needto embrace social media.
Most of the stuff I'm going togo to and say right now is
social media, because it's whatcomes to mind.
Another guy in my area.
He owns a real estate group andhe goes around and goes to
different developments in ourarea and explains to the
(06:14):
community what's going in there,why it's important, different
phases of construction, whateverit may be.
Nonetheless it gets a lot ofsuper hyper local engagement
that is absolutely crucial inthe real estate business.
So, again that social media,and it's this guy that
(06:36):
surprisingly I mean when I firststarted watching his videos and
they started popping up, I mean, you know, button up was a mess
, shirts were a mess, hair was amess, a little cheap microphone
, but it went a long way and thecommunity absolutely embraced
it and I know that thattranslates into sales.
So I would say social mediaagain for you is going to help
(06:59):
you stand out in the market, outin the market.
Now another person that I workwith that is in real estate has
done a really good job atbuilding a really friendly and
fun environment.
This particular company is areal estate group that sells
homes but also does propertymanagement, and in our area we
(07:21):
struggled with Airbnb being shutdown, so people that had
boughten these houses to doAirbnb with then went more
towards the traditional propertymanagement route and she was
able to take her image of thisonline very active.
She's involved in the schooldistrict board.
(07:45):
She's in her local.
There's like a local citycouncil, but it's not quite city
council.
It's like a governing board forthe little kind of subsection
of the city that she works in orlives in.
So she is hyper-local, has putthat out there.
And you're not pushy with thereal estate, right, I think this
market is oversaturated, butyou've got these pushy people.
(08:06):
I mean I'll pop on intoLinkedIn and I'll have three
people saying, hey, would youlike to buy a home?
Not from you, absolutely not.
There's a ton of other people Iwould rather choose than you.
So you need to be careful atcrafting your message.
But I got to say I think socialmedia is something that you can
go out and really put yourselfout there.
I think in real estate, right,like me, I work with people that
(08:29):
I would know.
I have people that I would haverelationships with that I would
go to.
But when you're on social mediayou're reaching a wide audience
.
So now if you've been puttingout super hyper, local, engaging
content and now maybesomebody's family or friend is
looking for a realtor and theyask for a referral and that
person doesn't know anybody,they say, hey, I don't know
(08:50):
anybody, but I've been followingthis person for a couple years
now and I really like theircontent, you should reach out.
So I think super crazy,creative, crazy content on
social media is going to helpyou engage with your audience.
And then one I have another realestate lady that I've got to
give a shout out to has done agreat job.
(09:11):
But we have this littlecommunity in one of the cities I
live in Again, I guess more ofa section of a community, right
and it is all high priced,million dollar homes, very fancy
homes.
This particular lady hasabsolutely dominated that market
and it has taken her about 20years to do it.
She goes to all of thesedifferent fancy events, engages
(09:31):
with different what do they callthem galas, things like that,
and she has really positionedherself to be an absolute leader
in this little luxury area.
She does not go past that andeverybody goes to her.
So if you need a room addition,guess who they go to?
(09:51):
They go to her and ask her.
So you want to positionyourself as a local resource.
I think that is the biggestthing a real estate company
could do is be a local resource.
Take the sales out of thepicture.
We know you want to sell ahouse.
Be a resource and people willcome to you.
Okay, one last question we havefrom oh and thank you, alex,
(10:13):
for the comment, I reallyappreciate you sending it in
Next up is Rachel.
Rachel owns, she is the founderof a skincare beauty product and
she says I've developed a lineof organic skin products and,
while online sales are decent,I'm finding it challenging to
(10:37):
get my product into retailstores.
What steps should I take tobreak into the retail market and
grow my presence?
Now, rachel, I'll be completelyhonest.
I do appreciate the feedback.
I appreciate the comment.
I'm going to say online sales,specifically with selling a
product online.
I've really had no experiencein doing so.
(10:59):
This is just going to be metalking completely on a whim
with absolutely no experience,and I would like you to know
that full disclosure.
So a couple things that come tomind is you now want to take.
You've got this online businessright and you want to get it
into actual retail stores.
You know, some things that Ican think of is what's popular
(11:24):
and I know this with my daughterright now is main streets.
Right, downtowns are huge rightnow.
For the younger generation, Ithink, organic skin product
that's in right now that's apopular product.
Go down to your local downtownarea where it's busy during a
(11:45):
weekend, busy during the days,and maybe start talking to some
super local retail stores, right.
I would not go for the largerbox chains.
Again, I don't know how to dothat, to be completely honest,
but I wouldn't show up there.
I have experience working for alarge corporation.
I can tell you people wouldwalk in and try to get their
product on the shelf and wewould just take their
(12:06):
information, but there wasliterally no follow-through.
That was done because weweren't allowed to do that.
There are buyers, there areother people that that goes to
and we were not privy to that.
So I cannot tell you how to getinto the big box, but I would
think that you could start smallscale and get into local
downtown areas and make them adeal.
(12:28):
Right, don't charge them forthe product.
I know this is an expensive gamethat you're running where
you've got to have inventory onhand, but put this a part of
your strategy.
Get a nice display.
Make the business owners a dealOnce you start having sales
there of, look, I put this inhere, I did this, I'm generating
this sales.
(12:48):
Now you can take this to maybea bigger local store that you
might be able to go into and say, hey, I've got this, I've got
this product.
These are the sales and I thinkit would perform well at your
store.
Now I do want to say I know youwant to get into actual physical
retail stores, but I do have tosay, with online sales and I do
(13:09):
have to bring up my wife mywife is a sucker, an absolute
sucker for Instagram andFacebook marketing.
They capture her.
If you have a good message anda good story and your product is
the product that is organic andhealthy, my wife would
(13:30):
absolutely buy it.
Get in her Instagram feed.
There is a huge market there.
So I do really like you goinginto retail stores, but the fact
that you're online keeps youroverhead significantly lower.
I think you're able to adapt toselling to a nationwide
business.
I love nationwide models.
(13:50):
So, yeah, maybe just beef youronline sales kind of through the
roof and take those numbers tothose big box stores later and
say, hey, this is what we'redoing online.
I'd love to do it in your storeright.
At the end of the day, theywant to sell product, they want
to make money and you want tomake money too.
(14:11):
So, uh, rachel, I really doappreciate the comment.
I'm sorry that I don't have toomuch experience in actual
product sales online.
I hope that maybe that feedback, uh, has helped you.
Okay, everybody jumping backinto the episode, let me get
back my notes and let me justgrab a sip of water.
A sip of water, okay.
(14:42):
So remember, this episode isgoing to be all about self-care
and we are going to explore whyself-care is important for all
business owners and the impactof neglecting your well-being
and then practicing practicalself-care strategies that you
can start today and how to lookafter yourself.
So I want to go back to some ofmy early days of you know the
(15:08):
grind.
I remember waking up superearly.
That is a habit that I stillhave to this day.
I wake up early and I do worklate.
I mean, when an idea comes tome, I'm on the computer.
I am working, I'm doing what Ineed to do and now putting this
podcast here.
I can totally understandworking late.
But back in my early days ofthe grind, I mean I would work
(15:32):
these 14, 15, 16-hour days, hugedays sometimes, then having to
pull overnight shifts because wehad restaurants that we were
doing.
It was a very tedious workschedule and I remember having a
friend she had lived in so I'min Ventura County, she lived in
(15:53):
San Francisco, it's about afive-and-a-half-hour drive and
she'd always invite me over toher house to go hang out and
have a good time and whatever itcould be catch up.
And I would never go.
I was.
It was the hardest for me tobreak away.
And I remember her coming totown one day and talking with me
and saying like why don't youever take a break for yourself?
(16:14):
And I mean I kind of told her.
I say, look, I'm a businessowner, the business needs me,
I'm going to be here, thebusiness is more important than
my downtime.
Well, that came and bit me fullaround in the butt Because you
(16:34):
run in very quickly to somethingcalled burnout.
I remember one night workingsuper late at my office like my
competitors will never catch mebecause I run circles around
them.
Yeah, I ran circles, but it wascompletely devastating my
health.
No-transcript, right.
(17:23):
Stress, heart attacks they kindof go hand in hand.
So I really started prioritizingtaking time off, and that has
been completely gradual.
I started scheduling time off.
I started scheduling randomtime off.
So I happen to know that someof my busier times is in the
morning.
Now that I have a teamdeveloped, right, some of my
(17:44):
busier times are in the morning,and then my afternoons kind of
get a little bit slower and thenmaybe it peaks back up later in
the evening because I'm workingon stuff or doing whatever I
need to do.
So I started prioritizing gymworkouts.
I'd go to the gym, I'd go graba healthy bite to eat.
(18:05):
I would take a little bit moretime for myself.
Now, guys, these aren't hugechanges that I was doing.
I was just starting tointegrate certain things into my
life that I found were going tohelp, and when they were going
to help, a lot of people wake upbefore the sun's up.
They'll go to the gym, they'llknock that out.
That doesn't work for me.
I don't know if you're like me,but I cannot get out of bed to
(18:30):
go to the gym.
I can get out of bed to startworking.
I can get up at five o'clock inthe morning and head right to
the office, but if I wake up atsix o'clock I cannot go to the
gym.
So, prioritizing yourself andwhat works for your schedule, we
are in this beautiful thingcalled being a business owner.
We create our own schedule and,yes, the business absolutely
(18:52):
needs us to work and be on our Agame.
But you're not on your A gameif you're burnt out, exhausted,
stressed.
You can't, you know, you'rementally just not there.
So taking a step back andsaying, hey, I need a breather
is absolutely crucial.
Going back to that story with myfriend, I started making it a
(19:13):
priority to going up there andseeing her and you know it
wasn't something I'd go up everysingle month or every other
month, but at least once aquarter I would go up there and
see her.
And it started, and just forthe weekend, nothing crazy right
?
I was not able to take weekendsoff as my first couple years in
business.
I would work that hard.
I was working all the time.
(19:36):
So being able to take off aweekend was a real treat for me.
Those initial baby stepsultimately allowed me to say I
don't work weekends anymore.
Now there is occasion where Iwill get up and I've got
something in my mind orsomething I need to get done, or
I just want to go into theoffice because there's peace and
quiet.
(19:56):
But for 90% of the time I donot work weekends.
I take that time off, and thatwas huge for me.
It's something that I didn't doin the early years of starting
my business.
So, going into the importanceof self-care, I feel like I I
(20:17):
kind of jumped over some of thatum and started talking about
that.
See, I'm trying to trying tostick to my notes and it's not
really working.
Get another sip of water soquickly.
(20:45):
Research shows that thatbusiness owners who prioritize
self-care are more productive,more creative and better able to
handle stress the stresses ofrunning a business.
I can attest to that Imentioned.
I started going back to the gym, I started eating better and I
wouldn't say that I changed mylife completely, but I started
(21:07):
to make slow changes, slowchanges.
Last year I got more on ahealth kick where I was really
going to dial myself in and forprobably about seven months I
(21:29):
mean, I felt great, absolutelygreat.
I was doing some of the earlywake-ups, but a lot of times I
was working out after work.
I was prioritizing an hour anda half for myself.
Everything I was eating wasclean eating.
I was not eating any junk andat first it was just I didn't
feel like it was going to makeany progress.
But as month one, month twostarted to kind of chip away, I
(21:52):
felt that I had more energy.
I felt that I could clearlythink, I felt that I could just
be more productive in mybusiness.
So I can absolutely attest thatthis is true.
Matter of fact, now I've putmyself back on that same routine
.
So today, as we speak, becauseI've noticed I did not follow
(22:14):
through with keeping that up, Ijust went more on a maintenance
and I really liked the way thatthat felt.
A couple episodes back we hadShane in here.
Shane is an avid person that isalways working out in his you
know excuse me he has got hisbusiness very busy, has a family
and is prioritizing working outand self-care.
(22:36):
You have to determine what it'sgoing to take for you to take
that to the next level.
Now this episode is not justabout jumping into the gym.
It is taking the time that youneed to decompress off of the
stresses of being a businessowner.
Every single day, we are hitwith something new or another
challenge.
(22:56):
Our brains are consistentlyworking overtime.
Right, we are not an employeethat goes in, clocks in, makes a
sandwich for eight hours out ofthe day, doesn't really have to
think, and then clocks out andleaves, and then they get to
enjoy their time with theirfamily.
We are dealing with growing ourbusiness.
We're dealing with an issuethat popped up during the day.
(23:17):
We didn't get our work done.
We're going home, we're alittle stressed out from that
and then oh, by the way, I havesome work that I need to catch
up on.
This is the reality of mostbusiness owners.
So when you're feeling burnedout, you need to make sure that
you have the resources to setaside and we'll go into that.
(23:41):
The impact of neglectingself-care.
What happens when you neglectself-care?
Burnout, decreased productivityand even serious health issues
can arise.
I'm not only seeing that tomyself, but I have seen it
happen to other business owners.
We get in our every day ofdoing what we need to be doing
(24:06):
and we forget to take care ofourselves.
Our productivity completelydecreases when our productivity
decreases.
Our business decreases when ourbusiness decreases.
We're now stressed out that thebusiness has decreased and it's
this endless circle, downwardspiral and it takes more energy
to pull yourself up.
So being able to step back andsaying, hey, I need to take a
(24:29):
break, this is absolutelymandatory.
Me and my wife, a couple yearsago, started taking lunches
together.
This was something that I liked, going and getting a break from
the business.
Remember, afternoons are easierfor me, so that's where I
started working in a little bitmore off time.
Go see a movie, go do what weneeded to do, hang out time.
(24:59):
Go see a movie, go do what weneeded to do, hang out.
But being able to figure outwhen you need it is important,
but neglecting yourself is onlygoing to end in a downward
spiral for you, and there areplenty of business owners that
are overworked, that arestressed out and they're running
their business and you think,or they think, that they are
being successful.
Best, believe when I say thisthere is somebody going to be
(25:21):
out.
There is somebody that is goingto be out there and it may be a
competitor that is working acouple less hours than you, but
they have their self-carefigured out.
In the long run, they are goingto be around or more productive
than you, so self-care issomething in your toolbox that
you need to make sure youabsolutely work on.
(25:43):
The bottom line is neglectingself-care can have serious
consequences, both personallyand professionally.
All right, so let's go oversome strategies.
(26:10):
I started working in weekendsoff.
That was huge for me.
I would still take phone calls,but I had weekends off.
I slowly took myself off oftaking phone calls to somewhat
putting my phone on airplanemode during the weekend, to
(26:31):
where people knew they could notget a hold of me.
Now again, I am in theemergency service industry.
At that time my phone needs toget answered.
That could be a huge project onthe line Talked about this on a
previous episode.
But it is trusting your staff,building a team surrounding
yourself.
(26:51):
We created an on-call schedulethat was now shared between
people that I employed, so thatwas solved.
I would take time off.
I started taking afternoons off.
I really liked that.
I enjoyed it.
It gave me a breath of freshair and probably about seven or
(27:18):
eight years ago I took my firstweek-long vacation.
I packed up and shut my phoneoff and went on a vacation.
Wow, was that stressful.
There was definitely anxietythat was built into me not being
(27:38):
around my business, me beinggone for so long, yada, yada,
yada.
But what an eye-opener tofinally have a solid week off to
show me that it was soimportant for me to have that
time off.
After that one week, I startedmaking longer stretches
(28:00):
available to me and I'll go intothat, but it gave me the power
to come back to my businessenergized.
It gave me the power to comeback and be more productive.
Yes, my business lost me for aweek and that was scary.
Right, are my employees goingto work?
Are we going to keep up thepace?
Are we going to keep up?
(28:20):
Yes, when you hire the rightteam and you have the right
people, you will make it and youwill do okay.
Trust me, I've been there.
You have to go out on the trustside Now if you're a business
owner.
I've got a friend that's abusiness owner.
The guy takes more vacationsthan the president of the United
States, but he's able tobalance that so perfectly and he
(28:46):
has done that since day one inbusiness.
He doesn't have to worry abouttime off.
So this does not apply to himor the people that have that
figured out.
So after that week off every sixmonths, I started really
integrating about a week off.
Now there is days that I takeoff right, we have a slower day.
I'm taking off, spending itwith the family doing whatever I
(29:07):
need to do, but actually givingmyself a reset.
I actually implemented it thisyear.
I'm fresh off of that vacation.
I can talk about that and howit really helped me.
So for the first time in mybusiness career, I took an
entire month off.
(29:28):
Now, this was not me going inand checking on my businesses.
This was not me doing a ton ofwork.
This was me completely off frommy businesses.
Now there are personal businessprojects that are in the cooker
.
There's some fun stuff.
I filmed a couple of thesepodcast episodes on my vacation
but nonetheless I got to work onmyself without being tied to
(29:50):
the business.
What a great game changer.
Being able to completelyseparate myself from my
businesses absolutely gave methe clarity to come back
re-energize.
I'm butchering that.
I came back in re-energize.
Why am I not?
(30:11):
Hey, leave me a comment in thesection.
How do you say that?
Right, but I was able to comeback and completely just be
refreshed and while a month wasabsolutely a luxury and I don't
know if I expect to do thatagain I can tell you that I have
come back better than ever.
I have come back with a betterhealth routine.
(30:33):
I have come back with nowintegrating better meals, better
workout routines and gettingmyself back to a optimum
standard.
So, taking that month off ifyou have the luxury or there's
any way that you can do that, Iwould probably suggest doing
that.
Do a master reset.
Maybe don't do it once everyyear, once every three years, do
(30:53):
a master reset, but I can tellyou that that has absolutely
helped me out and I am sothankful I was able to do that
and fortunate that I have theresources to do it.
So, at the end of the day, itcomes back to you taking care of
yourself and prioritizingyourself for your business.
This is ultimately going totrickle into your leadership,
(31:15):
right.
If you are overstressed, you'reoverworked, you are going to be
unapproachable as a businessleader.
That is going to trickle offinto your employees, which will
trickle off into your customerinteraction, right.
If you're not good to youremployees, which will trickle
off into your customerinteraction, right.
If you're not good to youremployees.
You're not good to yourcustomers.
It is, overall, a bad situationAnybody you interact with.
(31:36):
If you're short with thingslike that, you're not going to
understand business problems.
So, being able to identify whenyou need self-care, identify
what that self-care looks like,implement that self-care, watch
how it trickles into yourbusiness, which ultimately ends
(31:57):
with the bottom line of dollarsin your account.
We're business owners.
We work all the time.
We do everything in ourbusiness.
It is so amazing when you stepaway and you have a skilled team
there that you trust to takeover and you can say, hey, I'm
(32:20):
going to go check out for acouple of weeks and you are able
to do a master reset, masterreset, game changer, game
changer.
When you are so busy waking upsuper early, you're getting home
(32:41):
late, you're getting dinnerdone, get the kids to bed
whatever your story is and youput off maybe going out on that
walk, going out on that run,going to the gym it's easier to
grab maybe a burger on the wayhome and maybe have something
prepared or go home and prepareit.
Start making these slow changesand it will help you personally
, which is crucial here, becauseyou are the vessel behind your
(33:02):
business and you are the driver.
So I can't stress enough.
Guys, get out there, driver.
So I can't stress enough.
Guys, get out there, dig deep,find out what it's going to take
for you and what your avenuesof self-care are going to be.
But do not forget you needself-care, you need to take care
(33:23):
of yourself.
Be good to yourself and youwill be good to your business.
Be good to yourself and it willand you will be good to your
business.
Okay, that's it for thisepisode.
Guys, I want to hear from you,um, if you have, successfully, a
good routine down for yourself-care, drop a line.
Let me know what works, whatworks for you, what, uh, you
know?
Are you going to the gym?
You eat a little healthier?
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You're going to therapy?
What works for you as abusiness owner to break away
from the business andre-energize it?
Let's see I can't say that wordTo give you the energy you need
to run your business.
And, as always, I mean thosecomments at the beginning of the
episode and on yesterday'sepisode was so cool.
So, please, if you have anyquestions about your business or
(34:09):
anything you're going through,drop me a line, send me a text
message.
I would love to hear them.
I would love to have you on theshow and talk about them.
So, anyways, that's it.
That is a wrap for today'sepisode.
Thank you so much for takingthe time out of your day.
You know really appreciate thetime you've taken to listen to
this and, yeah, hope you're ableto get yourself routine down so
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you can thrive as a businessowner Again.
This is the Business Guide andI am your host, jonathan Wagner.
Catch you on the next one.