Mastering Thought Leadership with Tara McEwen
In this episode, Edwin Frondozo speaks with Tara McEwen, award-winning producer and founder of McEwen Media, about the power of content strategy. They discuss how structuring messaging like a TV show and implementing an editorial calendar can transform communication.
Tara shares her expert insights on balancing personal and professional branding, crafting impactful media narratives, and using strategic storytelling to establish authority. Whether you're a new entrepreneur or a seasoned business leader, you'll learn how to leverage your expertise and share your full story to build a brand that stands the test of time.
Episode Breakdown
00:00 - Introduction to The Business Leadership Podcast
00:09 - Meet Tara McEwen: Award-Winning Producer & Media Consultant
01:55 - The Role of Exercise & Work-Life Balance in Thought Leadership
06:27 - Building Thought Leadership: Key Steps & Pitfalls to Avoid
08:40 - The Power of Storytelling in Leadership
16:08 - What We Can Learn from Steve Jobs & Tim Cook About Branding
18:48 - Structuring Content Like a TV Show: Tara’s Personal Journey
21:29 - Collaborating with Consultants & Creators for Better Execution
22:05 - Why Most Content Lacks Depth—and How to Fix It
22:56 - Shifting from Content Pillars to Structured Themes
24:13 - Aligning Content Strategy with Business Goals
24:44 - The Power of Consistency & Series-Based Content
25:55 - Editorial Calendars: The Secret to Staying on Track
31:09 - Understanding Audience Needs & Timing for Maximum Impact
36:12 - How to Use The Hero’s Journey in Your Marketing
38:20 - Introducing ‘Produce Like a Producer’ – A Game-Changer for Thought Leaders
42:23 - Final Thoughts & Actionable Takeaways
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