Today, we’re diving into an incredible story of grit, hustle, and the power of reinvention. Did you know that one of the world’s largest entertainment brands was created by a kid from Brooklyn with just $75 in his pocket?
Our guest is Larry Namer — co-founder of E! Entertainment Television, an entrepreneur, media pioneer, and global brand builder whose journey is nothing short of legendary.
Larry grew up in a working-class neighborhood, started as a cable splicer in the tunnels of New York, and went on to redefine how pop culture was consumed across 140 countries. From dodging death threats in 90s Russia to bringing modern storytelling to China, Larry’s story shows how unstoppable curiosity and fearless thinking can literally change the world.
Today, he continues to build media empires from the U.S. to China — and beyond. From immersive entertainment to podcasting to social impact projects, Larry’s career proves that reinvention never ends.
In this episode, we unpack Larry’s remarkable rise, how he created E! from scratch, the lessons he learned building billion-dollar brands, and why he still believes the best is yet to come.
It’s a masterclass in entrepreneurship, creativity, and breaking boundaries — you won’t want to miss a second.
Episode Highlights:
00:25 - Meet Larry Namer: Media Legend 01:00 - Larry's Humble Beginnings in Cable TV 02:35 - Rapid Rise in the Cable Industry 08:07 - The Birth of E! Entertainment 23:26 - Challenges and Innovations at E! 34:41 - Casting the First Host 35:12 - Building the Team 37:14 - Challenges and Breakthroughs 39:07 - International Expansion 39:46 - The Digital Revolution 43:39 - Venturing into Russia 49:03 - Success in China 56:46 - Selecting Talent 01:02:11 - Future Projects and ReflectionsSubscribe to the Podcast:
🎧 Website:
https://www.thebusinessmethod.com/
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