All Episodes

July 9, 2025 68 mins

Today, we’re diving into an incredible story of grit, hustle, and the power of reinvention. Did you know that one of the world’s largest entertainment brands was created by a kid from Brooklyn with just $75 in his pocket?

Our guest is Larry Namer — co-founder of E! Entertainment Television, an entrepreneur, media pioneer, and global brand builder whose journey is nothing short of legendary.

Larry grew up in a working-class neighborhood, started as a cable splicer in the tunnels of New York, and went on to redefine how pop culture was consumed across 140 countries. From dodging death threats in 90s Russia to bringing modern storytelling to China, Larry’s story shows how unstoppable curiosity and fearless thinking can literally change the world.

Today, he continues to build media empires from the U.S. to China — and beyond. From immersive entertainment to podcasting to social impact projects, Larry’s career proves that reinvention never ends.

In this episode, we unpack Larry’s remarkable rise, how he created E! from scratch, the lessons he learned building billion-dollar brands, and why he still believes the best is yet to come.

It’s a masterclass in entrepreneurship, creativity, and breaking boundaries — you won’t want to miss a second.

 

Episode Highlights:

00:25 - Meet Larry Namer: Media Legend 01:00 - Larry's Humble Beginnings in Cable TV 02:35 - Rapid Rise in the Cable Industry 08:07 - The Birth of E! Entertainment 23:26 - Challenges and Innovations at E! 34:41 - Casting the First Host 35:12 - Building the Team 37:14 - Challenges and Breakthroughs 39:07 - International Expansion 39:46 - The Digital Revolution 43:39 - Venturing into Russia 49:03 - Success in China 56:46 - Selecting Talent 01:02:11 - Future Projects and Reflections  

Subscribe to the Podcast:

🎧 Website:

https://www.thebusinessmethod.com/

🍏 Apple Podcasts:

http://bit.ly/TheBusinessMethod

💻 Google Podcasts:

 http://bit.ly/TheBusinessMethodGooglePodcasts

🎙Spotify:

http://bit.ly/SpotifyTheBusinessMethod

 

Follow Chris Reynolds on Social Media:

Instagram: @chrisreynoldslive

Facebook: @chrisreynoldslive

YouTube: @chrisreynoldslive

LinkedIn: @chrisreynoldslive

Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.