September 26, 2025 • 17 mins
Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments.
Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day goals is more effective than year-long plans, and how daily action compounds into big results.
Whether you’re just starting out or ready to scale your ergonomics services, this episode will help you shift your mindset, clarify your marketing, and get closer to becoming the go-to ergonomics consultant in your city.
Are you a healthcare professional curious about how office ergonomics assessments could fit into your services? I’ve got you covered with some valuable (and free!) resources at www.ergonomicshelp.com/free-training.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
hey there.
(00:00):
Today in the show we are talkingabout ideal client avatars.
We're talking marketing 1 0 1.
Welcome to the Business ofErgonomics podcast.
I'm your host, Darcy Jeremy.
I'm a board certifiedprofessional agonist with over
15 years of experiencedelivering ergonomics programs
to employers of all differenttypes.
(00:23):
In this podcast, I share whatother healthcare professionals
are already doing and being withergonomics assessments and how
to land those clients that youdream of.
Without further ado, let's jumpinto this episode right now.
I know it's an ergonomicspodcast, but at the core of it,
(00:44):
it's the business of ergonomicsif you love ergonomics like you
probably do without customers,you don't get to do ergonomics
assessments.
And how do you get customersmarketing right?
If no one knows that you exist?
How are you supposed to be thego-to ergonomics consultant in
your city?
(01:04):
This episode is gonna be good ifyou are just considering getting
into ergonomics in general viaoffice ergonomics assessments,
or you are already offering yourown ergonomics services.
And you are striving to get moreclients, do more ergonomics
assessments, become known inyour city for ergonomics, have
(01:27):
that awesome reputation and makebank.
Then you gotta listen to thistoo, because I wanna be giving
you some cornerstones tomarketing things you gotta be
doing on a daily basis if youare looking to grow your
ergonomics business.
Because this stuff, it takestime.
It's not gonna happen overnight,So let's get started with our
(01:50):
sponsor.
Our sponsor today is theErgonomics Blueprint.
Hey, do you wanna learn how todo ergonomics assessments in the
office?
have you been thinking aboutstarting your own side hustle
forever?
Hey, are you feeling burned outwith being a healthcare
professional?
Look no further than theergonomics blueprint.
This is your go-to system from Ato Z to show you exactly how to
(02:14):
do ergonomics assessments in theoffice with me.
A certified professionalergonomists with 20 years of
experience.
Not only that, you get thetools, reports.
How to do this in person andonline, and get a slide deck so
you can start doing trainingpresentations immediately.
(02:34):
You get all that and monthlycoaching calls with a group of
people who are on fire withergonomics.
So I want you to go toergonomics help.com/office.
That's ergonomicshelp.com/office, and I have a
free training for you to watchthis will give you a really good
(02:56):
start to getting started withergonomics and build your
expertise because if you've beenthinking about this well, there
is no better time to start.
So go to ergonomicshelp.com/office because there's
no better way to start andthere's no better person to show
you how to get the results thatyou're after than yours, truly
than me.
I have been around theergonomics industry, for two
(03:19):
decades now.
And I am here to share some hardearned truths about the
ergonomics industry and how youactually get paying customers.
Yeah, that's right.
I just jumped off a call withmembers of the ergonomics
blueprint, and when you join,you're gonna get access to
monthly coaching calls with meforever.
(03:41):
So if you're stuck on a case, ifyou need extra help.
Then this is gonna be your jamand I'm gonna be your girl to
help you get to where you needto be.
If you're new to this podcast,you might be wondering what
qualifies me to be teaching youthis stuff?
You hold onto your seat.
'cause I'm gonna tell you whatsets me apart from anything else
in this industry.
(04:01):
So I'm gonna tell you why I'mbringing the goods when it comes
to ergonomics.
one of the highlights in mycareer is that from working with
Fortune 500 clients, billable,scalable, ergonomic systems from
the complete other side of thespectrum when it comes to
ergonomics, working for aworkers' compensation board,
(04:22):
non-billable, and setting upparticipatory ergonomics
processes and programs.
For companies, I have seen thegamut of ergonomics and what it
takes to be successful in thefield.
I've managed in-housecompensable injuries.
I've managed an in-houseergonomics program.
(04:43):
So I can share the lingo when itcomes to the ergonomics world,
what works, what doesn't work,and all the ins and outs of what
ergonomics is in this day, 20,25.
So let's talk about Marketing 10 1.
And one of the biggest thingsthat I think ergonomics
(05:04):
professionals can do is figureout who your ideal client is.
For years, I've been teachingthe Accelerate Program where I
help ergonomics consultants getto the next level in their
businesses, and I have straightup point blank asked
consultants, do you know whoyour ideal client is?
They might say, duh, darcy.
(05:26):
I'm not a flippant idiot.
I know who my ideal client is,and then they go on to tell me
the complete, wrong, idealclient.
I am not saying this to be inbig meaning I'm saying this,
that if one person can make thismistake, then many ergonomics
consultants can make thismistake, and I'm saying this
outta love because I wanna seeyou succeed.
(05:48):
So this person went on to say,my ideal client that I wanna
work with are those people whoare in pain in the office.
No, it's not.
if you wanna work B2B, which Iam a huge fan of, and if you're
listening to this podcast, yousee the benefits of too.
Your ideal client is the personwho is making decisions in that
company, and that's probablysomebody in human Resources.
(06:11):
It's not the person who's inpain, it's the person in human
resources that pays for you tocome in and signs the contract.
let's dive in why you wanna workB2B.
Why do you wanna work B2B directto the business and not B2C?
First of all.
Things take time, things takeresources.
If you think of a leveragedapproach, if you talk to someone
(06:34):
in hr, that's a person, theyhave their needs, wants and
desires, fears, they might notthink ergonomics is gonna work
for their business, that's oneconversation.
Let's look at the flip side.
You wanna work B2C.
That's direct to consumer.
You're working with that injuredworker, they also have their
needs, wants and desires.
They may think that you'recharging way too much for an
(06:56):
office ergonomics assessment.
Okay?
So at the end of the salescycle, you might find that, hey,
I had all these conversationswith B2B and B2C direct to
consumer, and I managedobjections and I shared the
benefits of my program, and Ishared testimonials of people
that I have worked with beforeand I got the conversation
(07:17):
moving forward and I finally gotthem into the calendar and I got
their information for this tomove forward.
Guess what?
When you worked B2B, so yourbusiness to business, working
with hr, that one conversation,that sales conversation led to
40 office ergonomicsassessments.
That one sales conversation, thehighs and lows and everything
(07:41):
involved for that consumer ledto one office ergonomics
assessment.
So I'm not saying that you gottasay no to the consumer.
What I'm saying in this processis that you have to market,
spend your time marketing tothose people that you really
wanna work with.
(08:02):
And if you're coming into officeergonomics assessments or
ergonomics services in general,you're probably coming here for
a reason.
You're probably coming herebecause you're a bit burned out.
You maybe a little bit exhaustedwith the way that you're working
right now, and you want a waythat you can make some money
that's enjoyable doing somethingthat challenges you, and that's
(08:22):
really fun.
So without being too much of abroken record, I think you
should probably consider doingB2B business is putting it down
right now.
So in terms of.
Check marks to marketing 1 0 1is figuring out who your ideal
client is.
And if I haven't convinced youalready that it's probably gonna
(08:43):
be B2B, then I hope I did that.
But if you're still on thefence, like you wanna work with
that injured worker, thatentrepreneur, then go for it.
So I get the question too.
If you're working B2B, does thatmean you're gonna say no to
people that may find yourwebsite and wanna work with you?
Absolutely not.
We're not saying no to anybusiness.
(09:04):
I will take anyone's money and Iwill helpfully give them the
best office ergonomics,assessment, service, whatever
they need that money can buy.
However.
My point is when we'redeveloping marketing content and
when we're looking at people totalk to and we're going through
sales cycle, we wanna be focusedon those folks that we can have
(09:26):
leveraged conversations with.
If I lived in a world where Ihad a gazillion hours in a day
that I could help everybody.
With ergonomics assessments, Iwould help everybody, but guess
what?
I don't.
and when you're looking atbuilding your business, the best
way is to look at these littlesmall windows of time, and I
like to call these like 90 daygoals.
(09:49):
And we're not looking at a fullyear, we're looking at 90 days.
Because if you have a goal toreach in 90 days.
you can get significant resultsif you choose to work towards
that goal instead of a randomgoal at the end of the year.
and you can figure out who youwanna work with and how to
actually get there.
if you're spending your timedeveloping content for B2B and
(10:11):
B2C, then.
You're not gonna get anywhere inthree months.
The reason why we wanna choosean ideal client avatar is that
we have to nail down ourmessage.
And our message is based offfour aspects of who your ideal
client avatar is.
And this is just like a fancyterm for some fictional person
that doesn't exist, but is likea composition of random people
(10:35):
that you've worked with.
And all your diligent sleuthingabilities.
We're getting real Withmarketing 1 0 1, I want you to
dig deep, dig down and get dirtywith the needs, wants, desires,
fears of your ideal clientavatar.
(10:56):
So you know how I said that youmight have been burned out and
you're looking for another waythat's fun to make income.
That's because I did a littlebit of research about you.
Not you specifically.
But the avatar of who you mightbe, who would want to listen to
a podcast like this?
I did a little research, Ijumped on some Facebook forums.
(11:18):
I jumped on some other aspectswhere I thought that you might
be hanging out.
And you know what I did?
I got my copy and paste mouseout and I copied on, I pasted
phrases and things that you'vesaid about why you might look
towards ergonomics assessments.
And I want you to do exactly thesame.
So if you are looking to B2B,you want that decision maker,
(11:41):
that person to be totallyattracted to the types of
content that you put out.
And that could be not onlymarketing content, but how you
contact them in the first place.
And the messaging on yourbrochures and what you have on
your business card and what youhave on your website and what
you have on your LinkedIn page,what you have on your Facebook
(12:02):
page, and the types of contentyou put out in general, maybe in
your email or a social mediapost, or however you want to run
your business.
I do not care.
I want you to succeed, but thepoint of you putting out content
and connecting.
has to fall with what yourstrength is and what your
confidence is as an individual.
(12:23):
Alright, so what might work forStacey in Cincinnati may not
work for John in Timbuk two.
we're gonna go with that andJohn and Timbuk too.
it depends on your expertise,what your decision maker is
interested in, because yourdecision maker is literally
being inundated with a massiveamount of information right now,
(12:46):
and you have to put out contentor make connections in a way
that they would.
Notice that grabs theirattention and gets you to click
through.
So getting crystal clear on theneeds, wants and desires of your
ideal client is marketingone-on-one, and that establishes
the entire system.
(13:07):
This isn't gonna take anovernight or a weak thing,
getting real about who you serveand why you serve.
If you wanna grow your business,this is gonna be like a daily
thing.
I've seen it before in otherbusiness workshops that you
gotta spend at least 15 minutesa day drumming up business.
It could be a combination ofcalling context, checking in
(13:30):
with people, going to networkingevents, or putting up, really
good post that's really usefulfor your ideal client avatar and
not quitting being gritty withit.
so I want you to start buildinglike a portfolio or a Word
document about the needs, wantsand desires, their struggles,
their concerns with officeergonomics assessments, and why
(13:52):
haven't they, as a company movedforward with this.
You might even wanna reach outto those decision makers in a
business, those HR people, ifthose are who your decision
makers are, and justinterviewing them and seeing
what their concerns are withoffice ergonomics assessments
and why haven't they movedforward with it.
(14:13):
And just put it into a littleword document, because guess
what?
This is gonna be really usefulnot only for marketing, but for
managing objections.
In the sales cycle, you might beasking yourself, what is a
objection and why do I have tomanage it?
An objection is counter tosomeone wanting to work with
(14:34):
you, and it could be that theyneed more information or they
just need to know why whatyou're doing is so unique.
You have to identify whatthey're objecting about.
Then.
Answer that question even betterif you're not in a sales cycle,
is having those questionsanswered in a marketing or a
(14:58):
brochure or something like that.
That's magic if you're listeningto this podcast right now, then
I know that marketing is notyour forte, and business isn't
your forte, and I feel thatbecause.
I also jumped into this fromhaving a love in ergonomics, but
then realizing I had to getcustomers so I could do more
(15:19):
ergonomics assessments.
What I'm sharing here, itdoesn't need to be perfect.
You don't need to know all thesteps before you get started.
You just need to get started andyou don't need a business degree
or anything fancy like that.
In fact, you could probably putthe pieces together.
By researching via YouTube orchat GPT or any of that stuff.
(15:41):
if you're looking for someone tohelp you get through the
process, then I wanna encourageyou to do the ergonomics
blueprint.
Literally, there is no bettertime to do that.
And if you want results, how toget started, how to get paid,
then I want you to go toergonomics help.com/office and
seriously y'all when it comes tothis stuff.
It does take time for you tostart to see results.
(16:03):
So you have to persevere throughthis stuff, and you have to make
a commitment to see it throughfor at least a 90 day cycle of
consistently taking action,consistently networking,
consistently posting.
Consistently calling businessesup to see if you can get your
foot in the door anywherebecause many people wanna get
(16:26):
paid doing ergonomicsassessments, but there is a big
divide between those who wannaget paid doing ergonomics
assessments and those who areactually doing it, right?
So I wanna encourage you to takethe steps forward.
Whatever that step could be foryou.
It could be five minutes a day.
I wanna encourage you to dothat.
In the next episode, I'm gonnabe talking about different ways
(16:47):
that you can get startedoffering office ergonomics
assessments to businesses, inways that are really
counterintuitive.
And by counterintuitive, superawesome, and it's like ninja
hacks that you gotta do.
But like I said in this episode,step one is knowing who your
ideal client avatar is.
(17:08):
Boom goes the dynamite.
See you in the ergonomicsblueprint.
So if you like what you heard inthis podcast episode and you
wanna learn more, you wannalearn how other healthcare
professionals are already addingoffice ergonomic expertise to
their services and practice.
I have a training for you.
Just go to ergonomicshelp.com/office now.
hey there.
(00:00):
Today in the show we are talkingabout ideal client avatars.
We're talking marketing 1 0 1.
Welcome to the Business ofErgonomics podcast.
I'm your host, Darcy Jeremy.
I'm a board certifiedprofessional agonist with over
15 years of experiencedelivering ergonomics programs
to employers of all differenttypes.
(00:23):
In this podcast, I share whatother healthcare professionals
are already doing and being withergonomics assessments and how
to land those clients that youdream of.
Without further ado, let's jumpinto this episode right now.
I know it's an ergonomicspodcast, but at the core of it,
(00:44):
it's the business of ergonomicsif you love ergonomics like you
probably do without customers,you don't get to do ergonomics
assessments.
And how do you get customersmarketing right?
If no one knows that you exist?
How are you supposed to be thego-to ergonomics consultant in
your city?
(01:04):
This episode is gonna be good ifyou are just considering getting
into ergonomics in general viaoffice ergonomics assessments,
or you are already offering yourown ergonomics services.
And you are striving to get moreclients, do more ergonomics
assessments, become known inyour city for ergonomics, have
(01:27):
that awesome reputation and makebank.
Then you gotta listen to thistoo, because I wanna be giving
you some cornerstones tomarketing things you gotta be
doing on a daily basis if youare looking to grow your
ergonomics business.
Because this stuff, it takestime.
It's not gonna happen overnight,So let's get started with our
(01:50):
sponsor.
Our sponsor today is theErgonomics Blueprint.
Hey, do you wanna learn how todo ergonomics assessments in the
office?
have you been thinking aboutstarting your own side hustle
forever?
Hey, are you feeling burned outwith being a healthcare
professional?
Look no further than theergonomics blueprint.
This is your go-to system from Ato Z to show you exactly how to
(02:14):
do ergonomics assessments in theoffice with me.
A certified professionalergonomists with 20 years of
experience.
Not only that, you get thetools, reports.
How to do this in person andonline, and get a slide deck so
you can start doing trainingpresentations immediately.
(02:34):
You get all that and monthlycoaching calls with a group of
people who are on fire withergonomics.
So I want you to go toergonomics help.com/office.
That's ergonomicshelp.com/office, and I have a
free training for you to watchthis will give you a really good
(02:56):
start to getting started withergonomics and build your
expertise because if you've beenthinking about this well, there
is no better time to start.
So go to ergonomicshelp.com/office because there's
no better way to start andthere's no better person to show
you how to get the results thatyou're after than yours, truly
than me.
I have been around theergonomics industry, for two
(03:19):
decades now.
And I am here to share some hardearned truths about the
ergonomics industry and how youactually get paying customers.
Yeah, that's right.
I just jumped off a call withmembers of the ergonomics
blueprint, and when you join,you're gonna get access to
monthly coaching calls with meforever.
(03:41):
So if you're stuck on a case, ifyou need extra help.
Then this is gonna be your jamand I'm gonna be your girl to
help you get to where you needto be.
If you're new to this podcast,you might be wondering what
qualifies me to be teaching youthis stuff?
You hold onto your seat.
'cause I'm gonna tell you whatsets me apart from anything else
in this industry.
(04:01):
So I'm gonna tell you why I'mbringing the goods when it comes
to ergonomics.
one of the highlights in mycareer is that from working with
Fortune 500 clients, billable,scalable, ergonomic systems from
the complete other side of thespectrum when it comes to
ergonomics, working for aworkers' compensation board,
(04:22):
non-billable, and setting upparticipatory ergonomics
processes and programs.
For companies, I have seen thegamut of ergonomics and what it
takes to be successful in thefield.
I've managed in-housecompensable injuries.
I've managed an in-houseergonomics program.
(04:43):
So I can share the lingo when itcomes to the ergonomics world,
what works, what doesn't work,and all the ins and outs of what
ergonomics is in this day, 20,25.
So let's talk about Marketing 10 1.
And one of the biggest thingsthat I think ergonomics
(05:04):
professionals can do is figureout who your ideal client is.
For years, I've been teachingthe Accelerate Program where I
help ergonomics consultants getto the next level in their
businesses, and I have straightup point blank asked
consultants, do you know whoyour ideal client is?
They might say, duh, darcy.
(05:26):
I'm not a flippant idiot.
I know who my ideal client is,and then they go on to tell me
the complete, wrong, idealclient.
I am not saying this to be inbig meaning I'm saying this,
that if one person can make thismistake, then many ergonomics
consultants can make thismistake, and I'm saying this
outta love because I wanna seeyou succeed.
(05:48):
So this person went on to say,my ideal client that I wanna
work with are those people whoare in pain in the office.
No, it's not.
if you wanna work B2B, which Iam a huge fan of, and if you're
listening to this podcast, yousee the benefits of too.
Your ideal client is the personwho is making decisions in that
company, and that's probablysomebody in human Resources.
(06:11):
It's not the person who's inpain, it's the person in human
resources that pays for you tocome in and signs the contract.
let's dive in why you wanna workB2B.
Why do you wanna work B2B directto the business and not B2C?
First of all.
Things take time, things takeresources.
If you think of a leveragedapproach, if you talk to someone
(06:34):
in hr, that's a person, theyhave their needs, wants and
desires, fears, they might notthink ergonomics is gonna work
for their business, that's oneconversation.
Let's look at the flip side.
You wanna work B2C.
That's direct to consumer.
You're working with that injuredworker, they also have their
needs, wants and desires.
They may think that you'recharging way too much for an
(06:56):
office ergonomics assessment.
Okay?
So at the end of the salescycle, you might find that, hey,
I had all these conversationswith B2B and B2C direct to
consumer, and I managedobjections and I shared the
benefits of my program, and Ishared testimonials of people
that I have worked with beforeand I got the conversation
(07:17):
moving forward and I finally gotthem into the calendar and I got
their information for this tomove forward.
Guess what?
When you worked B2B, so yourbusiness to business, working
with hr, that one conversation,that sales conversation led to
40 office ergonomicsassessments.
That one sales conversation, thehighs and lows and everything
(07:41):
involved for that consumer ledto one office ergonomics
assessment.
So I'm not saying that you gottasay no to the consumer.
What I'm saying in this processis that you have to market,
spend your time marketing tothose people that you really
wanna work with.
(08:02):
And if you're coming into officeergonomics assessments or
ergonomics services in general,you're probably coming here for
a reason.
You're probably coming herebecause you're a bit burned out.
You maybe a little bit exhaustedwith the way that you're working
right now, and you want a waythat you can make some money
that's enjoyable doing somethingthat challenges you, and that's
(08:22):
really fun.
So without being too much of abroken record, I think you
should probably consider doingB2B business is putting it down
right now.
So in terms of.
Check marks to marketing 1 0 1is figuring out who your ideal
client is.
And if I haven't convinced youalready that it's probably gonna
(08:43):
be B2B, then I hope I did that.
But if you're still on thefence, like you wanna work with
that injured worker, thatentrepreneur, then go for it.
So I get the question too.
If you're working B2B, does thatmean you're gonna say no to
people that may find yourwebsite and wanna work with you?
Absolutely not.
We're not saying no to anybusiness.
(09:04):
I will take anyone's money and Iwill helpfully give them the
best office ergonomics,assessment, service, whatever
they need that money can buy.
However.
My point is when we'redeveloping marketing content and
when we're looking at people totalk to and we're going through
sales cycle, we wanna be focusedon those folks that we can have
(09:26):
leveraged conversations with.
If I lived in a world where Ihad a gazillion hours in a day
that I could help everybody.
With ergonomics assessments, Iwould help everybody, but guess
what?
I don't.
and when you're looking atbuilding your business, the best
way is to look at these littlesmall windows of time, and I
like to call these like 90 daygoals.
(09:49):
And we're not looking at a fullyear, we're looking at 90 days.
Because if you have a goal toreach in 90 days.
you can get significant resultsif you choose to work towards
that goal instead of a randomgoal at the end of the year.
and you can figure out who youwanna work with and how to
actually get there.
if you're spending your timedeveloping content for B2B and
(10:11):
B2C, then.
You're not gonna get anywhere inthree months.
The reason why we wanna choosean ideal client avatar is that
we have to nail down ourmessage.
And our message is based offfour aspects of who your ideal
client avatar is.
And this is just like a fancyterm for some fictional person
that doesn't exist, but is likea composition of random people
(10:35):
that you've worked with.
And all your diligent sleuthingabilities.
We're getting real Withmarketing 1 0 1, I want you to
dig deep, dig down and get dirtywith the needs, wants, desires,
fears of your ideal clientavatar.
(10:56):
So you know how I said that youmight have been burned out and
you're looking for another waythat's fun to make income.
That's because I did a littlebit of research about you.
Not you specifically.
But the avatar of who you mightbe, who would want to listen to
a podcast like this?
I did a little research, Ijumped on some Facebook forums.
(11:18):
I jumped on some other aspectswhere I thought that you might
be hanging out.
And you know what I did?
I got my copy and paste mouseout and I copied on, I pasted
phrases and things that you'vesaid about why you might look
towards ergonomics assessments.
And I want you to do exactly thesame.
So if you are looking to B2B,you want that decision maker,
(11:41):
that person to be totallyattracted to the types of
content that you put out.
And that could be not onlymarketing content, but how you
contact them in the first place.
And the messaging on yourbrochures and what you have on
your business card and what youhave on your website and what
you have on your LinkedIn page,what you have on your Facebook
(12:02):
page, and the types of contentyou put out in general, maybe in
your email or a social mediapost, or however you want to run
your business.
I do not care.
I want you to succeed, but thepoint of you putting out content
and connecting.
has to fall with what yourstrength is and what your
confidence is as an individual.
(12:23):
Alright, so what might work forStacey in Cincinnati may not
work for John in Timbuk two.
we're gonna go with that andJohn and Timbuk too.
it depends on your expertise,what your decision maker is
interested in, because yourdecision maker is literally
being inundated with a massiveamount of information right now,
(12:46):
and you have to put out contentor make connections in a way
that they would.
Notice that grabs theirattention and gets you to click
through.
So getting crystal clear on theneeds, wants and desires of your
ideal client is marketingone-on-one, and that establishes
the entire system.
(13:07):
This isn't gonna take anovernight or a weak thing,
getting real about who you serveand why you serve.
If you wanna grow your business,this is gonna be like a daily
thing.
I've seen it before in otherbusiness workshops that you
gotta spend at least 15 minutesa day drumming up business.
It could be a combination ofcalling context, checking in
(13:30):
with people, going to networkingevents, or putting up, really
good post that's really usefulfor your ideal client avatar and
not quitting being gritty withit.
so I want you to start buildinglike a portfolio or a Word
document about the needs, wantsand desires, their struggles,
their concerns with officeergonomics assessments, and why
(13:52):
haven't they, as a company movedforward with this.
You might even wanna reach outto those decision makers in a
business, those HR people, ifthose are who your decision
makers are, and justinterviewing them and seeing
what their concerns are withoffice ergonomics assessments
and why haven't they movedforward with it.
(14:13):
And just put it into a littleword document, because guess
what?
This is gonna be really usefulnot only for marketing, but for
managing objections.
In the sales cycle, you might beasking yourself, what is a
objection and why do I have tomanage it?
An objection is counter tosomeone wanting to work with
(14:34):
you, and it could be that theyneed more information or they
just need to know why whatyou're doing is so unique.
You have to identify whatthey're objecting about.
Then.
Answer that question even betterif you're not in a sales cycle,
is having those questionsanswered in a marketing or a
(14:58):
brochure or something like that.
That's magic if you're listeningto this podcast right now, then
I know that marketing is notyour forte, and business isn't
your forte, and I feel thatbecause.
I also jumped into this fromhaving a love in ergonomics, but
then realizing I had to getcustomers so I could do more
(15:19):
ergonomics assessments.
What I'm sharing here, itdoesn't need to be perfect.
You don't need to know all thesteps before you get started.
You just need to get started andyou don't need a business degree
or anything fancy like that.
In fact, you could probably putthe pieces together.
By researching via YouTube orchat GPT or any of that stuff.
(15:41):
if you're looking for someone tohelp you get through the
process, then I wanna encourageyou to do the ergonomics
blueprint.
Literally, there is no bettertime to do that.
And if you want results, how toget started, how to get paid,
then I want you to go toergonomics help.com/office and
seriously y'all when it comes tothis stuff.
It does take time for you tostart to see results.
(16:03):
So you have to persevere throughthis stuff, and you have to make
a commitment to see it throughfor at least a 90 day cycle of
consistently taking action,consistently networking,
consistently posting.
Consistently calling businessesup to see if you can get your
foot in the door anywherebecause many people wanna get
(16:26):
paid doing ergonomicsassessments, but there is a big
divide between those who wannaget paid doing ergonomics
assessments and those who areactually doing it, right?
So I wanna encourage you to takethe steps forward.
Whatever that step could be foryou.
It could be five minutes a day.
I wanna encourage you to dothat.
In the next episode, I'm gonnabe talking about different ways
(16:47):
that you can get startedoffering office ergonomics
assessments to businesses, inways that are really
counterintuitive.
And by counterintuitive, superawesome, and it's like ninja
hacks that you gotta do.
But like I said in this episode,step one is knowing who your
ideal client avatar is.
(17:08):
Boom goes the dynamite.
See you in the ergonomicsblueprint.
So if you like what you heard inthis podcast episode and you
wanna learn more, you wannalearn how other healthcare
professionals are already addingoffice ergonomic expertise to
their services and practice.
I have a training for you.
Just go to ergonomicshelp.com/office now.
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