043: What I’m Doing Differently on Social Media (And It’s Working)

Feeling exhausted by the pressure to show up perfectly on Instagram? This episode will feel like a deep exhale.

This summer, I’m sharing shorter solo episodes with actionable ideas you can implement quickly—because the season is busy enough without adding more to your plate.

Today, I’m taking you behind the scenes of my own social media shift... why I’ve stopped treating my feed like a storefront, how I’m returning to storytelling and transparency, and what’s actually working better now that I’m showing up as all of me—not just the business side.

You’ll hear the thinking behind my new strategy, the five core themes guiding my content, and how this approach is helping me feel more connected to my audience and my mission.

Let’s make social media feel more human—and more sustainable.

WHAT YOU’LL LEARN IN THIS EPISODE:

✅ Why selling in every single post can quietly erode trust and joy
✅ How going back to storytelling can reignite your connection with your community
✅ What the JK5 method is—and how to adapt it to share your whole self online

3 KEY TAKEAWAYS:

1️⃣ Your social media is not your business—it’s just a tool to connect, build trust, and invite people into your world.
2️⃣ Sharing who you are beyond your offers makes your audience more likely to buy when the time is right.
3️⃣ You get to define success on social media—and you don’t have to do it the way everyone else does.

LINKS & RESOURCES MENTIONED:

🎁 The Ethical Sales Starter Kit – Your free guide to selling with integrity and impact: janditchfield.co/starterkit

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

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