Too many entrepreneurs are stuck in a cycle of undercharging, not because they lack skill or value, but because they’re afraid. Afraid of losing clients. Afraid of being judged. Afraid of stepping into their full financial potential.
In this episode, Lianne Kim gets real about the fear that keeps us playing small. She explores how this fear limits our income, our impact, and our ability to grow sustainably. If you’ve ever hesitated to raise your rates, even when you know you should. This episode will help you break through the mindset blocks and take action.
Because the truth is: your financial success starts with believing you deserve it.
In this episode, you’ll discover:
- Why fear of raising rates is so common—and so costly
- How undercharging leads to burnout and resentment
- The mindset shift that unlocks financial growth
- How to communicate rate increases with clarity and confidence
- What to do when clients push back (and how to stay grounded)
- Why your dream clients are waiting for you to own your value
Timestamps:
03:50 - The real reason we’re scared to raise our rates
08:30 - How fear limits your financial success
13:15 - Reframing pricing as a form of self-respect
19:40 - Communicating rate changes with integrity
27:00 - Handling objections and staying firm
35:10 - Final thoughts on stepping into your worth
Links mentioned:
- Mamapreneur Fund: https://www.mamasandco.com/fund
- Episode # 3 on Money Beliefs: https://www.liannekim.com/blog/3
- Episodes # 4 on Money Habits: https://www.liannekim.com/blog/4
- Episode #191 on Money Mindset: https://www.liannekim.com/blog/191
—
Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco
Podcasting support:
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.