Austin Peterson: How to Build a Transferable Business That Runs Without You

Full Episode Page: How to Build a Transferable Business That Runs Without You

Austin Peterson is a Comprehensive Financial Planner and Co-Founder of Backbone Planning Partners.

In this episode, he shows owners how to build a truly transferable business that can outlive you, fund your lifestyle, and still fetch a premium price when you’re ready to step back. Expect straight talk on exit timelines, Profit First cash‑flow discipline, and why an annual valuation keeps everyone honest. 

You’ll Hear:

• What truly creates transferable business value beyond owner involvement.
• When business owners should start planning their exit strategy.
• How to simplify cash flow management to eliminate financial stress.
• Whether you're making critical mistakes in valuing your business.
• Best practices to turn your profits into lasting personal wealth.

Where to Find Austin:

• Backbone Planning Partners
• Tycoons of Small Biz Podcast
• Austin on LinkedIn
• Austin on X
• The Business Owner's Journey (Medium)

Chapters:

03:32 The Importance of Succession Planning
06:08 Building a Transferable Business
09:13 Understanding Cash Flow Management
12:00 Client Engagement Process
15:08 Financial Independence vs. Retirement
18:00 Adapting to Different Business Environments
20:16 Challenges in Business Management
22:56 Valuing a Business Correctly
25:03 Accurate Business Valuations
28:40 Engagement and Exit PlanningTimeline
30:30 Defining Legacy and Future Goals

Too many priorities, not enough clarity? In ~6 minutes, get a free 90-Day Business Growth Roadmap: your stage snapshot, the single constraint to fix now, your top 3 moves, and a week-by-week plan you can start Monday. 

Grab yours: https://www.nickberry.info/roadmap

New here? Meet entrepreneur and business advisor Nick Berry.

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners.

Nick Berry is known for creating the Business Alignment System™ and 5 Stages of the Business Owner’s Journey. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next.

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