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May 28, 2025 52 mins

Full Episode Page: Joe Daniels: Using the Point of View Canvas for Business Positioning

 Joe flips the script by workshopping Nick Berry’s own coaching practice live. Using his four-pillar Point of View Canvas, he reveals why clarity outranks hustle, how a sharper stance attracts ideal clients and where most service founders misread the growth game. You’ll hear candid back-and-forth, quick pivots and the exact questions that expose hidden blind spots.

Find Out

  • How precise positioning attracts best-fit buyers
  • What truly defines an unstoppable ideal client profile
  • Whether blind spots or competition hurt growth more
  • The best way to differentiate when every coach sounds the same
  • The worst habits holding leaders back from real scale

Links

Chapters
01:33 Building the Point of View Canvas for Positioning
03:55 Identifying Your Ideal Client Profile
06:51 Defining the Core Problem for Business Growth
09:48 Blind Spots and Competitive Landscape
13:05 The Power of Decision Making in Positioning
15:47 Live Positioning Workshop and Client Engagement
24:32 Breaking the Hamster Wheel: Real Growth Challenges
27:26 Competitor Blind Spots in Positioning Strategy
29:53 Flaws in Common Coaching Methods for Service Businesses
34:13 The Duality Approach: Business Mechanics vs Leadership
41:05 Crafting a Unique Business Perspective
50:41 The Never-Ending Business Growth Journey

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The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join host and entrepreneur Nick Berry to share their personal stories, challenges, and strategies from their journeys as business owners.

🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG.
🟢 Sponsors: SEOContentSurge, FR, Entrepreneur's Edge, Redesigned.Business

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