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August 26, 2025 32 mins

What if video marketing wasn’t about going viral, but about getting results? Want to know the secret to video content that converts?

In this episode of The Business Ownership Podcast I interviewed Atiba de Souza. Atiba de Souza, renowned as a "Super Connector" and the "Video Content Superman," is a celebrated marketer and business owner whose career is rooted in the profound belief that the true power in business lies in building relationships grounded in pure intentions to connect, share, and serve. With an impressive track record spanning over two decades, Atiba has been instrumental in connecting people across various industries, earning him a reputation for turning networking into an art form.
At the core of Atiba's philosophy is the conviction that relationships are the bedrock of successful business ventures. He empowers his audience to discover and harness their inner superheroes through the formation of meaningful and impactful connections. His approach is not just about networking; it's about forming bonds that transcend traditional business transactions, fostering an environment of mutual growth and support.
 

As the head of a video marketing agency that specializes in helping doctors attract their ideal patients, Atiba has demonstrated a unique flair for blending marketing expertise with a deep understanding of human connections. His agency is renowned for creating compelling video content that resonates with audiences, showcasing his acumen as the "Video Content Superman."
Beyond his speaking engagements and marketing endeavors, Atiba's entrepreneurial journey is diverse and rich with experience. He has successfully owned and managed various businesses, including gyms, a bakery, and food service companies over the last 25 years. This vast experience across different sectors has endowed him with a unique perspective on business and relationship building, making him a sought-after voice in the industry.
His expertise in relationships extends far past the business world as he has coached several National Championship Youth football teams and is regularly consulted on the art of team building and culture which he says share relationships as their bedrock.
Atiba's journey is a testament to the power of genuine connections and the impact they can have on personal and professional growth.

As a speaker, coach, mentor, and marketer, he continues to inspire and guide individuals and businesses toward
realizing their full potential through the art of connection.

Tired of following YouTube advice that doesn’t get you results? Video is the future of marketing—but only if you use it right.

Learn how to do video marketing that attracts. Check this out!

Show Links:

Atiba on LinkedIn: https://www.linkedin.com/in/atibadesouza/

Free resources: https://clientattractionpros.com/free-resources/

Client Attractions Pros Website: https://clientattractionpros.com/

Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cG

Join our Facebook group for business owners to get help or help other business owners!
The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling

Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

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