The Business & Pleasure of Flowers

Episode 279: Get ready for a heartwarming ride! Vonda is joined by flower friends Tim Farrell AIFD and Julie Poeltler AIFD as they share stories (and lots of laughs) from their unforgettable trip to Holland. From wandering endless tulip fields  to creating floral art and making new lifelong memories, this episode is a celebration of friendship, flowers, and the simple joy of adventure. Come for the blooms, stay for the love and lau...

Episode 278: Today’s guest is the one and only Mike Black, “Head Coach” of Jet Fresh—and if you know Mike, you know he’s way more than just a title. Lori and Vonda sit down with him to talk about mentorship in the floral industry and generational leadership. Mike shares stories from his early days in the flower biz, his take on today’s younger generation (spoiler: he’s a fan), and the exciting projects brewing at Jet Fresh. Oh, and...

Episode 277: This week, Lori and Ellie sit down with floral royalty — the dynamic father-daughter duo of Botanica Design Studio, Ian Prosser AIFD and Zoe Gallina. From Scottish flower shops to high-end luxury weddings, these two share the behind-the-scenes of growing a family business over nearly four decades. They talk trends (goodbye blush, hello meadows), share hilarious client stories (yes, there’s a floral phallic centerpiece ...

In this special impromptu episode, Lori sits down with Ellie and Abby Chick, retail florist & advisor from Blakemore Flowers, to unpack the “T-word” that’s on everyone’s lips: tariffs. With pricing pressures mounting and Mother’s Day around the corner, this candid conversation explores what florists can actually control in the face of supply chain unpredictability.

From wholesaler confusion to confident pricing strategies, Abby ...

Episode 276: Lori, Vonda, and Ellie get real about the not-so-glamorous side of floral life—aching feet, long days, and the absolute need to take care of YOU (and your team). From surprising celeb sightings at Round Top to stocking the perfect florist fuel station, we dive into practical (and fun!) wellness tips to keep you healthy, happy, and productive through Mother’s Day and beyond. You’ll laugh, you’ll stretch, and you might e...

Episode 275: In this fun and info-packed episode, Vonda and Lori sit down with Paul and Tony Guerrie, the brilliant (and delightfully humble) co-founders of FlowerBuddy, Inc. If you’ve ever wished for a smarter, simpler way to manage the business side of your flower shop—this one’s for you, Cliquers!

The Guerrie brothers talk about how FlowerBuddy was born from real-life floral frustrations (thanks to Tony’s florist wife 👏), their ...

Episode 274: Join hosts Vonda and Lori as they chat with Beth O’Reilly, an internationally recognized floral artist and educator. Beth takes us on a journey through her dynamic career—covering everything from retail floristry to product development in China to mass market floral design.

They reminisce about industry mentors, the power of showing up, and how opportunities often bloom from unexpected moments. Beth also shares her insi...

Episode 273: Vonda and Lori are joined by Flower Clique's other two directors, Kami Martin and Ellie LaFever, in this episode packed with tangible takeaways to help your flower shop thrive this spring. From prepping for Mother’s Day and prom season to tackling pricing concerns and marketing strategies, the team shares expert tips to set you up for success.

They dive into everything from how to name products to ensuring high-qua...

Episode 272: Ever scrolled through social media and cringed at the comments? Vonda and Lori dive into the all-too-common issue of online negativity and how it translates into real-world interactions—especially in the workplace. From handling tough conversations with employees to setting social media boundaries, they share practical steps for engaging with empathy, checking emotions, and fostering productive discussions. Plus, they ...

Episode 270: In this episode, Vonda and Lori continue their conversation with Sarah Botchick, General Marketing and Purchasing Manager at Pioneer Imports & Wholesale. They dive into the world of floral trend forecasting—how trends are identified, what’s driving consumer preferences, and the evolving role of permanent botanicals in weddings, events, and everyday design. Sarah shares expert insights on mixing faux and fresh flora...

Episode 269: Grab a cup of coffee and join hosts Vonda and Lori as they sit down with Sarah Botchick, Marketing & Purchasing Manager at Pioneer Imports & Wholesale. Sarah takes us back to the ‘90s when she built the company’s very first website as a high school student—yes, dial-up internet and all! You’ll hear how that humble start evolved into a dynamic online presence that keeps Pioneer Imports competitive today. This la...

Episode 268: Flowers are known to speak the unspoken sentiments of love, care gratitude and sincerity, but sometimes the accompanying notes have a whole lot more to say – especially at Valentine's Day! In this episode, Lori and Vonda asked Flower Clique members to share the most unusual (and occasionally jaw-dropping) Valentine’s Day card messages they’ve ever received from a customer. Tune in to discover the sweet, the silly,...

Description:  Lori has fun interviewing Vonda and Ellie before Valentine's Day to learn a bit about their personal preferences in terms of design styles and favorite flowers to recounting their most memorable Valentine's Day stories.  

Vonda and Ellie also share tips and guidance for new employees navigating their first Valentine's Day in a flower shop, which is also a really good reminder for seasoned staff.  Discove...

Episode 266: In today's episode Lori candidly shares a heartfelt update on her father, Lenny, with Vonda and listeners. Lori takes us through the emotional journey she faced while simply trying to accomplish a task over the phone, reflecting on the conflicting roles of being both a customer and an expert in customer experience and sales. Through her personal experience, Lori emphasizes the importance of effective communication...

Episode 265:  Lori and Vonda guide you through personalize and  essential steps to a successful Valentine's Day in your flower shop. They emphasize the importance of having a properly educated and trained team to ensure everything runs smoothly. From preparing flowers to optimizing your website layout and effectively communicating shop policies, they provide valuable insights to help you make the most out of this romantic holi...

Episode 264: In this episode, Lori kicks things off with an inspiring lesson from Lenny, setting the tone for a creative and productive conversation. Then, she and Vonda dive into a unique and exciting way to tackle goal-setting for 2025. Instead of the traditional vision board, they’re introducing a fresh, fun approach: a Bingo card for your goals!

Why Bingo? It’s simple, engaging, and far less daunting than creating a vision board...

Episode 263: In this special episode, Ellie and Kami join hosts, and team members, Vonda and Lori as they look back on the past year and share personal highlights including wins, challenges overcome, surprises, and insights gained. Listen in as the team reveals unexpected answers and discusses the significance of choosing a word to guide them both personally and professionally throughout the coming year. Do you have a word that sup...

Episode 262: In this episode, Vonda and Lori delve into the concept of observing your surroundings without allowing them to deeply affect you. Do you find yourself getting overwhelmed by the news or situations around you? Join us as we explore why some individuals are able to simply observe and let go, while others tend to absorb information and let it deeply bother them. 

Sponsored by:
Flower Clique
Flower Clique Prep Scho...