July 29, 2024 • 44 mins
What happens when a seasoned accountant finds herself in a financial freefall, trapped in a toxic relationship, and burdened with overwhelming debt? Meet Christine Luken, the founder of the Financial Dignity Movement, who shares her remarkable journey from chaos to clarity. Despite her expertise, Christine faced severe financial distress, and her candid story reveals the emotional toll it took and the pivotal moments that sparked her transformation. Her decision to seek help from her parents, against a backdrop of shame and guilt, marked a new beginning, teaching us all about the power of emotional intelligence in financial recovery.
Christine's story doesn't end there. Imagine leaving a lucrative family business to chase your true passion, only to struggle with the harsh realities of entrepreneurship. Christine opens up about the early challenges she faced in her financial coaching career and how the game-changing decision to hire a business coach revolutionized her approach. We also dive into her innovative initiative, the Wealthy Woman Book Club, a project born from a serendipitous coaching session with a psychic business coach. This book club isn't just about reading—it's a vibrant community fostering intimate and powerful financial discussions among women.
In our final discussion, Christine shares her ambitious plans for growing the Wealthy Woman Book Club, including new engagement tiers and a potential coaching certification program. She reflects on the impact the club has had on its members and emphasizes the importance of authenticity in her business. We wrap up with a look at Christine's future projects and a lighthearted chat about her anticipation of reaching the number one spot on Amazon. This episode is a treasure trove of inspiration and practical advice, urging you to embrace your unique journey and trust in the universe's plan.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Amber Annette (00:02):
Welcome to the Business Psychic Podcast, where
each episode I take you on anintuitive journey that will
bring you clarity, inspirationand help ignite sales and
marketing magic in your business.
Whether it's the soul-ledconversations with my guests,
the solo episodes where I'msharing messages from the
universe, or using my gifts anddoing business psychic readings,
(00:22):
you're sure to find anenergetic spark for your
entrepreneurial spirit.
I'm your host, amber Annette,and I'm thrilled to be here with
you today to explore the depthsof what it means to be a woman
in business.
I believe that business isabout more than just profit.
It's about purpose and beingfully in your gifts.
So sit back, get present andlet's dive in and uncover the
(00:43):
secrets to building a businesswith soul, purpose and magic.
Welcome back to another episodeof the Business Psychic.
I'm Amber Annette, I'm yourhost and I am so excited that
you are here with me.
You are about to meet one of myfavorite clients, a really good
(01:05):
friend of mine, and we aregoing to get into your money,
honey, ready for money tosupport your happiness rather
than stress you out?
Then you need Christine Luken,financial dignity coach, in your
corner.
As the founder of the FinancialDignity Movement, christine has
coached hundreds ofhigh-earning professionals,
(01:29):
business owners and divorcingwomen to pay off staggering
amounts of debt and massivelyincrease their net worth.
The author of three amazingbooks and host of the Money is
Emotional podcast, christineblends wise money management
with emotional intelligence.
When she's not coaching clients, from her office in Cincinnati,
you can find the founder of thewealthy woman book club, curled
up with a good book, a fluffycat and a strong cup of coffee.
(01:52):
You can connect with her atwwwchristinelukincom.
Christine, let's get into thisgirl.
I am so excited to have youhere.
It's been a hot minute since Ihave had some guests on here, so
I'm feeling I'm feeling alittle bit rusty, but I am so
excited that you were, like, myfirst guest to bring me back
(02:14):
from back from the podcastgraveyard for a little bit.
So I'm excited to be here.
Yeah, I'm, you know I was.
As I'm reading through your bio,I'm like and I hope everybody
that's listening I'm so inspiredby what you do.
It is just so needed.
I have shared pretty openlywith you know, with my, with my
(02:36):
audience and with my listeners.
You know I've been goingthrough a divorce, so I mean
just the fact that you, like youknow, not only just help.
You know women that are goingthrough those kinds of specific
things.
But also, I mean you.
You work with CEOs and C-suiteprofessionals, you work with
business owners, I mean, and theway that you work with money is
so different, it's so unique,so let's get into it.
(03:00):
Just kind of tell us a littlebit about you, how you started
doing this.
I'm really excited for myaudience to get to hear your
story.
Christine Luken (03:07):
Learn about you and how you can help them.
Oh gosh.
Well, I always like to tellpeople I didn't get into money
because I've always done itperfectly.
In fact it was quite theopposite.
So I crashed and burnedfinancially, thankfully pretty
young in life, in my mid to late20s, despite having an
(03:32):
accounting degree.
So I was dating this guy whowe'll just say he wasn't great
with money, and it was anunhealthy relationship.
He was more like my teenage sonthan a true partner and I was
basically pulling all the weightfinancially.
(03:52):
We were together for sevenyears, we were engaged and by
the time I hit age 26, Irealized that he was not going
to change.
I realized that he was notgoing to change, maybe in the
wrong direction, but he was notgoing to get any better.
(04:13):
And so I found myself workingin accounting with an accounting
degree.
I had zero dollars to leave thisrelationship In fact in the
hole.
I had collectors calling me, thebank was threatening to come
and get my vehicle if I didn'tcatch up the payments and I had
(04:36):
a crap ton of shame around that,yeah, and I suffered longer
than I needed to before Ireached out to get help.
And it was hard to go to myparents and say I have
completely screwed this up LikeI have all of the head knowledge
I was.
(04:57):
I was doing the budget for amultimillion dollar
manufacturing company and yet Iwas bouncing my own checks at
home and that was the hardest,the hardest step, the first step
to say I can't, I can't takethis anymore.
And I do find that a lot ofclients, although they may not
(05:19):
necessarily be in that positionof being in collections, be in
that position of being incollections, of having their
bank account be in the red, theyusually do get to that point
where they say I'm done withthis, yeah, like I am done with
money, stressing me out.
And that's really the firststep that you have to take is
(05:40):
you have to decide like I'm donewith this shit.
Amber Annette (05:43):
But but I also would would bet that hard tends
to humble.
Christine Luken (05:50):
It does.
It does I mean?
Sometimes it's like you have tohurt so bad that you're like I
don't care if this person judgesme or makes me feel ashamed,
like I have to get out of thisand I know I can't do it myself
that I think that was the partthat was the hardest for me,
because in my head, technically,I knew the steps that I should
(06:12):
be doing, but because I was,because of the level of emotion
around, my money mess, I couldnot see things clearly.
My money mess, I could not seethings clearly.
So, for example, you know, Icould tell you five different
ways to pay off debt.
Right, we could do the snowball, we could do the avalanche, we
(06:33):
could do the fair share method.
We could apply all theseformulas to paying off debt.
And yet when I looked at mylist of debts, I just wanted to
throw up and run the other way.
Amber Annette (06:46):
Yeah, it's the overwhelm of it, right, it's
just where do you start?
Christine Luken (06:52):
Yeah, exactly, that was exactly it.
And so when I reached out to mydad for help, thank God he did
not say I told you so that guy'sa jerk.
I told you you should have lefthim.
I think he was probably just sorelieved he was like oh honey,
come home.
Oh yeah, Let me help you.
But here's the thing he he didnot bail me out of my money
(07:15):
messes.
He did not pay any of my debts,he did not lend me any money,
but what he did do is he gave mea safe place to regroup and get
back out on my own.
And so one of the first thingshe did was he helped me to take
the overwhelm out of it.
I say for a lot of people, atleast for me, looking at my
(07:38):
finances kind of felt likeopening the front door to your
house after a tornado has struckand tore off the back wall
right like nice analogy yeah,yeah, literally everything is a
disaster.
And you're like I don't even.
I don't even know where tostart.
I want to slam the door andjust walk away.
And my dad did the equivalentof just like turning my head and
(08:01):
saying do you see this coatcloset?
All I want you to do is focushere, clean and organize this,
don't look at anything else.
And so that's what he did withme week after week for a good
two months, where he was likeokay, this week, this is what
we're focusing on, don't payattention to anything else, just
do this, this one or two things, anything else, just do this
(08:27):
one or two things, then we'llworry about the rest later.
And that was so helpful for mebecause and this is what I do
with my clients you know theycome to me overwhelmed.
There's so much stuff thatneeds fixing and, as a financial
coach, during the first sessionI can literally see 13 to 15
things that I know we're goingto fix.
(08:48):
I usually tell them to at thefirst session, like here's the
two things we're going to do forthe next two weeks.
Amber Annette (08:57):
Just here's the closet and here's the hallway
bathroom.
Right, I love that analogy.
Christine Luken (09:03):
Yeah, that's great, yeah, yeah, and so that
that helps to take the overwhelmout of it, and I think, just
the fact that I have so deeplygone down the rabbit hole into
the emotional aspects of moneybecause I hit financial rock
bottom back in 2000.
Well, I mean, that's the nameof one of your books, money is
(09:24):
Emotional.
Yeah, money is Emotional.
They weren't talking aboutbehavioral finance back then.
You know, it was literally youhad Dave Ramsey and you had
Susie Orman.
Oh, he's on my list to talk toyou about.
No, they do have good formulas.
No, they do have good formulas.
(09:57):
But the problem is and you knowthis that basically they say,
okay, you don't like yourresults, you need to change your
actions.
Let me give you this list ofactions that you need to do list
.
And then they come up againstan emotional block yeah, and
then they think that there'ssomething wrong with them.
Yeah, because they haven't beengiven the tools to handle those
things.
Because what we know now is ourthoughts, our words and our
(10:21):
experiences trigger emotions.
Our words and our experiencestrigger emotions, and those
emotions are what put us intoaction.
Right, because emotionliterally means energy in motion
.
So there's always an emotionthat spurs you to take an action
or to avoid something, which isalso an action.
(10:42):
And so once we can get to theroot of what are these emotions
that are causing this unhelpfulpattern, then we can address
those emotions, we can deal withthem in a healthy way and then
we can move through that blockand create a new pattern and
create a new habit.
(11:02):
But unfortunately, you've gotpeople like Dave Ramsey that are
shaming people and saying youjust need more discipline, buck
up, buddy or making you workyourself like to the bone right,
like go get a second job, goget a third job if you have to
to pay off your debt.
Amber Annette (11:19):
And you know work .
I mean like some of those, youknow some of those again, those
strategies and those theories,they might work for some people.
I think the thing that's alwayskind of bothered me about you
know Susie Orman and Dave Ramseyand I think you know this, you
know, before I became a psychicbusiness coach, I was in the
financial industry for 15 years,so I get that groundational,
(11:40):
foundational side of side offinances and the part that for
me is always missing with thosetype of financial gurus is you
know, I love that.
You say money is emotional, butfor me money is spiritual and
we need to.
You know, when you're talkingabout you know being in that
(12:00):
emotional state, well, whatwe're really talking about is
being in a vibrational state andif you're in a stressed out,
working all the time, notenjoying your life to pay off
debt, you are not in a place tobe attracting at your highest
frequency, you are not in aplace to be receiving at your
greatest ability, at yourgreatest level, when you're at
(12:22):
your best, and at your greatestability to receive your zone of
attraction, as I call it.
That's when you're at your bestand at your greatest ability to
receive your zone of attraction, as I call it, that's when
you're happy.
And if you're busting your ass,like Dave Ramsey tells you to do
, to pay off, you know, thesecredit cards or your house and
not have, you know, drive apiece of crap, junk car until
like, oh my gosh, like, what'sthe like, what am it Like?
(12:44):
That sounds miserable to me, andif I'm miserable, I'm
definitely not going to be in aplace where I'm attracting good
things into my life, nor isanybody else.
So I think for me, that'salways the piece that's missing.
And that's what I love aboutyou, christine, is that you pull
so many pieces.
You pull the spiritual piece,you pull the emotional piece.
You pull that like foundational.
You pull the spiritual piece,you pull the emotional piece,
(13:05):
you pull that like foundational,foundational, financial piece
into it.
You weave all of these thingstogether, um, to give your
clients such a you know, such a,such a such amazing coaching,
you know, when it comes to, youknow, not just, and not just
their finances, let's I meanlet's let's be honest you do
more than you do more than justfinancial coaching when you're
(13:25):
working with your clients.
Christine Luken (13:27):
Absolutely yeah , a hundred percent.
Amber Annette (13:30):
So you know, we talked a little bit.
Money is emotional.
I mean, you're writing thesebooks, you know so.
So you, you go through thisdark night of the soul of money
let's call it that experience inyour twenties, you know so then
what?
So then you, what got you into,kind of, you know, the online
space?
You know, kind of jump forwarda little bit, cause I really
(13:52):
want to get into where you're atnow and some of the amazing
things that you're bringing tothe world.
Christine Luken (13:57):
Yeah, Well, the short story is I I started
doing financial coaching as avolunteer gig because I had, you
know, I had come through thisexperience myself.
And then other people in mylife knew that I had gone
through this.
You know people that I knewthrough church, or people you
(14:20):
know friends or family members,and so they were like, how did
you do this?
And so I started coachinginformally.
Then I figured out like, oh,there's actually a certification
to be coaching people on theirfinances and so I went and I did
that really just because Iwanted some legitimacy, I wanted
(14:42):
the training, because I'm likeI'm just kind of doing this
intuitively, but I'm sure I I'mjust kind of doing this
intuitively, but I'm sure I'mgoing to learn something from
this certification that's goingto help me do this better.
And I started coaching peoplepart-time on the side.
At this point I was working formy family's business.
I was part owner, I was thevice president of HR and
(15:03):
accounting.
I was making six figures.
I was not looking for anotherjob.
But what I found was, the moreI did financial coaching, the
more I knew that that's what Iwas supposed to be doing.
Amber Annette (15:18):
Yeah.
Christine Luken (15:19):
It was like my soul was uncomfortable staying.
Yeah, it just got progressivelymore.
Yes, well, it just gotprogressively more uncomfortable
for me to stay there, and notthat there was anything wrong
with the family business, butit's just like I knew I was
denying my soul's calling thelonger I stayed there.
(15:41):
And so I had to take thatinspired leap to leave the
family business and to leavethat six figure job.
And unfortunately, the coachtraining did not teach me
anything about running abusiness, so I felt like that
was definitely a crash course.
(16:02):
And when I have financialcoaches say, like what's one of
the first things that I need todo?
I'm like you need to hire abusiness coach, because I waited
like a year and a half to hirea business coach and I'm like
that was a mistake because I wasfloundering around, I hated
sales.
I mean it was just.
I mean, honestly, it's amiracle.
I've been in business for 16years.
(16:24):
When I look back at those earlyyears, I mean we have, it's a
miracle, I've been in businessfor 16 years.
When I look back at those earlyyears, I mean we have so many
more resources now for peoplewho are starting their own
business, especially online orin the coaching space.
But you know, from some miracleI have made it.
Yeah.
Amber Annette (16:41):
I mean I, I, I, I understand, I mean I, I do, I
understand, after being in thisindustry for 11 years.
I mean it's um, starting abusiness is not.
I don't think people understand.
Like it's not just you knowforming an LLC and you know
putting an open sign on the door, that's for sure.
Um, like you used to be able to.
(17:02):
It's, it's a.
It's a lot more than that,especially in the online
marketing space.
For sure, absolutely.
And so now you're 16 years inand have served thousands of
clients, have wrote three books.
Let's get into like what yourmost recent project is, though,
because, of course, I have likea special interest.
I think it's amazing, but let'stalk about the Wealthy Woman
(17:27):
Book Club, because I think it's.
I mean, I'll let you tell thestory a little bit, but I just
want to talk about what you'rebringing to the world right now,
because I think it's justabsolutely magical.
Christine Luken (17:38):
Yeah Well, you and I met several years ago.
You had come in to do a guestteaching for a mastermind that I
was in with another coach andyou know I always stayed
connected with you.
I was always interested.
But for some reason, all of asudden like I have all my sales
emails that go into like a salesfolder and I check it once a
(18:02):
week For some reason one of youroffers made it into my inbox
and it was a single session Iwould say it was like for 444.
And I was like, huh, I thinkI'm going to do this.
Amber Annette (18:18):
I remember.
Christine Luken (18:19):
And I really didn't know what to expect
because I've never been to apsychic business coach before,
so I was like I really don'thave any idea what to expect.
But I like you, I respect you,so I'm sure this is going to be
worthwhile.
And, as you said, what gets youexcited about your business?
(18:40):
And you're like, tell me aboutall your different offers.
And my big offer is my coachingpackage and as I was talking to
you about it, you're like youdon't really sound that excited
about it.
Amber Annette (18:54):
That sounds like something I would say.
Christine Luken (18:58):
It's like well, I am excited about it, but
there was just like this, like Ifeel like there's something
else.
That was my favorite when Itrigger my clients.
Amber Annette (19:08):
That's my favorite.
Great, this is off to a greatstart.
Christine Luken (19:13):
I know.
And then I'm like, well, if I'mnot going to do that, what am I
going to do?
And then you started asking meabout group coaching and I was
like God, you know the stuffthat I do one-on-one with people
, it's so intimate, yeah, stuffthat I do one-on-one with people
, it's so intimate, yeah, youknow, like we are.
Just I tell them like, hey,we're going to get financially
naked.
This is how this has to.
(19:33):
In order for me to help you,you've got to bear it all.
I'm going to see all thedetails.
I'm like I'm not going to judgeyou.
Trust me, I will tell you plentyof stories of the ways that I
have messed up.
Trust me, I will tell youplenty of stories of the ways
that I have messed up.
But that just that level of ofwhat we do in the one on one
coaching, it just doesn'ttranslate well to group coaching
(19:56):
.
And I've talked to my clientsabout this.
I've said, you know, if I wereto have offered like a group
versus individual, like wouldyou have done the group?
And my clients have said Ididn't even want to talk to you
about money yeah, let alone infront of others.
Amber Annette (20:11):
Yeah right.
Christine Luken (20:13):
So when you you threw out the group, it's like,
well, I love community, I'vefacilitated small groups you
know in in churches anddifferent things like that.
It's like I love being inmasterminds, but I just couldn't
see how it could work with thework that I do.
(20:38):
And then you said those magicwords.
I got goosebumps when you justsaid that what about a book club
?
And I was like huh, that'sinteresting, yeah.
And so, you know, we kind oftalked about it and we threw out
(20:59):
some ideas.
And some of the ideas I waslike I don't know if I like that
.
And so we just like did thisbrain dump of and some of the
ideas.
I was like I don't know if Ilike that.
And so we just did this braindump of what it could look like
and what we could potentiallycall it.
And you know, that session wasso good that I was like OK, we
got to book another session,like give me some time to
marinate on this and kind of puttogether a direction.
(21:19):
And I remember within 24 hours.
The name came was like oh, thewealthy woman book club.
And so, of course, the firstthing I do is I jump online and
I see, is the url taken?
So I'm like let me go on to go,daddy, and see if wealthy woman
book clubcom is available.
(21:42):
And it was.
And so, like I searched wealthywoman book club, there were
some book clubs for women.
I don't think I saw any thatwere specifically around women
in wealth.
Um, and then I'm like, okay,that's my sign.
And then I was looking liketrademarks.
(22:02):
I've already filed for thetrademark.
Uh, I'm like, okay, I'm notfinding anything here Like how
could nobody else?
Amber Annette (22:11):
Yeah, it's so good.
That's because it was from theuniverse through me for you.
That's why, that's why and andI think the I think that was
maybe in February, that we metFebruary, March, that timeframe,
and from idea to doors open,was what?
(22:33):
Maybe three months, Christine.
Christine Luken (22:35):
I mean it was like two.
I mean I opened the doors onApril 17th and we started our
first book May 1st.
Amber Annette (22:42):
You just took that idea and I just have to
commend you for that, becauseyou know I have been doing
business, readings for andcoaching for over 11, almost 11
years and I give people to melike million.
To me, all ideas are likemillion dollar ideas, Like if
you take this thing and you putthe energy into it and you put
(23:06):
the effort into it and you putyour belief into it, you could
take this every idea.
I really do believe that everyidea is a million dollar idea.
I do, I really believe that.
But you did it.
You actually took the idea.
You turned it into a, anincredible program that women
can join.
You launched it and had yourmost successful launch like ever
(23:30):
, you told me.
Christine Luken (23:31):
Yeah yeah, it was a $10,000 launch and that's
amazing.
I had almost 30 women joinwithin the founders period, so
we basically had, you know,basically like a month and a
half where people could join.
The price was really amazing.
We had some amazing benefitsfor the women who were in the
(23:54):
founders group and it just feltlike the most aligned thing ever
.
And it was very interestingbecause a week after you and I
met, I had already signed up fora workshop that my copywriting
coach was teaching on manifestos.
(24:14):
I had seen him get really feisty, in a good way, about his
business and I read all of hissales emails.
Even if they don't apply to me,I read them anyways because I
feel like I learned what goodcopywriting is just from reading
his stuff.
And so I'm like I am sopassionate about my business and
(24:35):
I'm very passionate about womenbeing educated about finances
because we are still behind men.
And as I entered into thisworkshop where he was asking us
these really provocativequestions, at first I started
answering the questions from theperspective of my business and
(24:55):
then, very quickly, like 10minutes into the workshop, all
of a sudden it switched and itwas like no, this has to be
about the wealthy woman bookclub, this manifesto and by the
within 24 hours.
So I used to write poetry as ateenager.
I haven't written a poem in 20years.
At the end of that manifestoworkshop, the first session, I
(25:20):
had written a poem called Do notenvy the wealthy woman, and
that became the, the seed of themanifesto that I wrote for the
wealthy woman book club and I'vegot that as a commercial.
It's basically a commercial forthe wealthy woman book club and
it's so much, we'll put linksto all I'll put.
(25:43):
Yes, it is, it's so good, I'llput links to everything I'll put
yes, it's so good, it is, it'sso good.
Amber Annette (25:46):
I'll put links to everything in the podcast show
notes so anybody who's listening, who wants to go see it.
It was amazing, christine, itreally was.
And I just give me goosebumpsevery time I watch it truth
bumps, I like.
I say it right, when you watchwhat?
When you live like absolutely,and that's just that, that's
when you know it's it's meantfor you.
You know that's when you knowthat.
(26:06):
You know, and to me, this thewealthy woman book club for you,
when I think about this.
You know this is, this is yourproprietary program, this is
your signature experience.
This is such a great way thatyou can.
You know, without you knowgetting deep into people's money
with them in front of every.
You know, without getting naked.
You know getting deep intopeople's money with them in
front of every.
You know, without getting naked, without having basically a
(26:29):
money orgy in front of everybodyright Without getting naked, we
might be peaking a little.
Christine Luken (26:33):
Give me a little flash here and there
You're able to have thatcommunity and have that group
experience.
Amber Annette (26:41):
You're able to reach so many, so many, and do
it in such a different way thananybody else is doing, which is
always so important to us, youknow, having that radical
authenticity inside of ourbusinesses, inside of the way
that we're serving, and so I'mjust inspired watching you do it
and I'm so excited that you hadsuch a successful launch with
(27:01):
it.
Christine Luken (27:01):
So Well, and I here's what I think one of the
major differences was I was asexcited about participating in
it myself as I was for the otherwomen to participate with me.
So this was the first coursethat I have sold that it wasn't
(27:22):
like here, buy this course anddo this.
This is going to help you.
It's like we're doing thistogether, yeah.
Amber Annette (27:30):
And that's a I mean, in my opinion, that's a
signature like law of sales iswhen you love it so much, you
want to buy it yourself.
You know, you know you have areally great offer.
You've got to believe in itthat you want to buy it have a
really great offer.
Christine Luken (27:47):
You've got to believe in it, that you want to
buy it.
So and you should see alreadythe testimonials I'm getting
from the women I mean like theyare making me cry.
I posted one the other day onFacebook.
I took like a screenshot of itand I'm just like that's good.
Amber Annette (28:00):
That's when you know.
You know, like I say it all thetime tears, truth, bumps and
triggers they're always thosethree things.
They're telling you everythingyou need to know about whether
you're aligned or not.
So I love it, congratulations.
Christine Luken (28:13):
And my big vision for this is that you know
I'm talking with my trademarkattorney about licensing this so
that other financial coacheswho are like I have this
audience.
I want to do this book club.
You know, I basically licensedthem to do it for a year.
(28:36):
They basically have all thematerials.
They know all the books,they've got all the workbooks,
they've got all the magneticmoney mantras, they've got the
processes for how to run it forthe whole entire year.
So it's like, okay, we're goingto try this for a year.
If they decide this is justsomething they're nurturing
their own clients with, they cangive it to their own clients
(28:59):
for free, as long as they're notadvertising it publicly.
If they're advertising itpublicly, then it's like, okay,
you're a chapter of the WealthyWoman Book Club and that goes up
on my website and you can pickwhich one you want to join.
Amber Annette (29:14):
Oh, very cool, I love it, and so now can people
join.
People can join.
The doors are always open.
People can join at any time.
Christine Luken (29:23):
Yep, yes, but it is a year commitment, and the
reason for that is because Idon't want people jumping in and
out because, like, oh, I likethis book, or I don't think I
need this book.
Well, let me tell you, the bookyou don't think you need is
probably the book you need toread.
Amber Annette (29:38):
What we resist is usually what we need the most.
I feel you on that one.
Christine Luken (29:44):
And it's also the community building right.
We want people who are going tocome and stay and build those
relationships.
Amber Annette (29:50):
Yeah.
Christine Luken (29:51):
Yeah.
Amber Annette (29:53):
Oh well, I'm, I'm so excited for you.
It was um, like I said, to beable to watch you take an idea
and bring it all the way intofruition and then to have so
much success with it.
Um was so amazing to watch andI'm excited to share it with you
.
Know, my audience and thispodcast and, of course, in
social media and everywhere elsebefore, so I don't know if you
(30:14):
know how, before I just kind ofwrap up here, is there anything
you, anything else you want tolike, bring up or talk about
with the wealthy woman book club?
You know I want to talk realquick about your new book that
is also coming out, that you arelaunching, like in just a
couple of weeks.
So we're recording this on July11th, but in just a couple of
weeks, on July 31st, you're evennewest.
(30:36):
I mean, you are just like onfire over there.
Girl Provider Money, pleasureMoney the Energetics of Personal
Finance is coming out.
I cannot wait to read this one.
I have read a lot of um moneyis emotional from quite from a
few years ago when you sent methat and um, so tell me, so tell
me, tell our audience, this newbook that you have coming out
(30:58):
like what inspired that.
Um, I mean, you just have somuch going on.
It's just amazing I could.
We can probably have like fourdifferent podcast episodes here.
Christine Luken (31:05):
I know I'm a generator for the human design
enthusiasts.
Amber Annette (31:13):
I'm jealous.
Christine Luken (31:13):
I'm a projector , don't feel bad, this was just
my thing.
Gosh, what inspired me to writeit?
You know I was.
So I had, even though I alwaystalked about the emotional side
of money, and I knew that therewe needed to enjoy our money,
(31:34):
not just do.
Yes, there are foundationalthings that we need to do to
make ourselves feel safefinancially.
But it wasn't until I was in amastermind where the woman who
was leading it was teachingabout energetics and I had just
(31:58):
never heard it taught that waybefore and it was almost like my
like the veil was lifted and Isaw how it affected everything.
And I saw how it affected moneyand I was like I knew it was
there all along.
(32:19):
I just didn't know how to talkabout it.
And so, with provider money,pleasure money, it's like we
have this yin and yang of I hateto call it like feminine and
masculine energy, because peoplewant to put genders on that and
it's not.
Amber Annette (32:39):
Yeah, no, no, no.
Christine Luken (32:41):
Yeah, it's really more about the structure
and the flow and how those twothings work together.
One of the analogies that I usein there is the trapeze, the
circus trapeze.
So if you think about someonewho is a trapeze artist, they
(33:02):
need two pieces of equipment inorder to have a good experience.
They need the trapeze swing andthey also need the net.
If they don't have the net,that's not fun, it's freaking,
terrifying.
But if they have a net and noswing, then we've missed the
point entirely.
It's not until we have those twothings in our finances that we
(33:28):
can really enjoy life withoutfeeling guilty, without feeling
ashamed.
That's when money supports ourhappiness rather than stresses
us out.
The book is really about thosetwo energetic forces and I walk
(33:48):
through each particular area ofpersonal finance and show here's
where these energies show upand here's how you can tell if
these energies aren't balancedand what we need to do to bring
these things into balance.
So it's almost more of aphilosophy of money than a very
strict how to guide.
(34:09):
Like my other books, it's a lotshorter than my other books,
but it took me longer to writebecause I really felt like I had
to get it just right and yeah,I'm really proud of it.
I'm very excited to bring itout to the world.
Amber Annette (34:29):
I can't wait to like I can't wait to read it.
I um have this like speciallittle shelf.
I this, I this, even though,like, people can't see this, but
this makes me tear up everytime I think about it.
I have this special shelf in myoffice for all of my clients
that have wrote books, andthere's gotta be like 20 books
(34:49):
on it, and I'm just, like always, so in awe that I have so many
clients that are authors and soI'm so excited to add this one
right next to money is emotionalfor you.
So, um, I'm always, I think Idon't know.
For me personally, writing abook has been one of the it, I
wouldn't even say one of the itis the most challenging thing I
(35:11):
have ever done.
I cannot get myself to finish afreaking book for the life of
me.
I get all the way to like theend where I have like chapters,
you know, maybe like between twoto three chapters left, and
then I'm like quit, it's just,and I probably have I'm not
(35:32):
kidding you, christine and myGoogle drive.
I bet I have five differentbooks that just need two or 3000
words to be 15,000 book.
15,000 word books, I mean it'sinsane, um, anyway.
So I am always in awe and I'malways inspired and I have so
(35:52):
much respect for anybody thatcan complete that and can put
the title of author in.
So congratulations.
I'm so excited for you and I'mgoing to make sure to include
also the link for that, soanybody who wants to check out
your past books can do that.
Um, your upcoming book and, ofcourse, the wealthy woman book
(36:13):
club, which is just.
I mean I might be a littlebiased because I helped channel
the idea, but still, I mean it'ssuch, it's just what this world
needed, just just what thisworld needed.
So, and now, I don't know if youknow this, I don't know if you
listened to the podcast, but intrue, the business psychic
practice at the end of all ofdid you know that at the end of
all of my podcasts I do abusiness reading?
(36:34):
I know, okay, well, let's getinto it.
I I usually, throughout thepodcast, I usually start to have
a couple little couple thingskind of coming in.
So I'm going to just kind oftap in here for just a second.
Now this one might throw youfor a little bit of a spin, a
little bit of a loop.
(36:55):
I don't know, we'll see, butthe word leadership keeps
showing up.
And when you're talking aboutlicensing the Wealthy Woman Book
Club, what I want you to do isthink maybe a little bit bigger
(37:21):
with what they're actually, withmaybe a couple tiers to how
they could do that with you.
And one of those tiers would bealmost like maybe a mastermind
with you, where they're not justlicensing the materials and the
program Right, but they're alsolearning from you how to coach
inside of that experience andmaybe even learn how to coach
(37:43):
their clients, because I don'twant to say seeing you as a
business coach, but helping thembe better financial coaches as
well.
That word leader is showing upvery strongly all around you.
When it comes to those I feellike are going to become more
and more of your ideal clients,I feel as much as you do a
(38:08):
phenomenal job of those workingwith your clients one-on-one.
The universe is really showingme that what is next for you is
you know, it's like a thousandbirds, one seed right and that's
how you're going to be able todo that is by having your own
financial dignity coaches is bybeing able to reach so many more
(38:30):
women, christine, by you kindof coaching other um coaches and
consultants and going thatroute versus trying to do it on
an individual basis for yourself.
Um, so I'm not sure if you hadkind of thought like in those
terms.
Um, the other thing that I seeyou leading is like an in-person
(38:52):
experience.
Um, this feels, um, I'm goingto say I want you to start on a
smaller are.
You?
Do you consider yourself anintrovert?
Is that true?
Is that what I'm hearing?
I'm 50, 50.
(39:15):
Okay, well, I'm going to reallypush you on this one.
I would really love to see youhost, like baby, um, like when
you're in Florida, like aquarterly like coffee meetup or
a wealthy woman in person meetup, um, but it feels like a more
cozy environment, not like aretreat, anything like that.
But I see it as like thisin-person experience the first
(39:36):
time you host.
It is going to spark Okay, nowI want, now I want more
in-person, you know, quarterly,quarterly meetups for my entire,
you know, my entire community,or something along those lines
that are maybe more in depth,that might have more of a robust
agenda to it.
(39:56):
Um, I see, um, I see somethingalong those lines, but it feels
like the universe is saying youneed some more in-person
experiences, not so much in justhaving everything online, but I
feel like there is a communityaround you in person and it
(40:19):
feels like Florida for me.
Um, that is going, you are justin person is the way to go with
it, and I feel like they maybeeither eventually come into the
wealthy woman book club orbecome private clients or it
just may be a variety.
But there is something reallyimportant about about hosting
that maybe doing some privateinvite, maybe doing an event,
(40:40):
bright Facebook event, you know,kind of kind of do it in a big
way.
Um, it feels cozy, it feelsmore intimate, but it's very
lucrative for you short-term andlong-term.
Um, I also see, on a verydifferent side note, I see Are
(41:09):
you getting a new animal?
Christine Luken (41:13):
I hope not.
We getting a new cat?
Amber Annette (41:32):
I just it came out of the blue.
No, I don't know, we'll seewhat that's all about.
I don't know.
It just came in kind of out ofthe blue, let's see.
I also see book going to anumber one Amazon bestseller
spot very quickly.
Congratulations on that.
(41:52):
I'm going to just say thatright out the gate.
I also see I see somethingshifting with your, with your
podcast.
Um, I see something shiftingwith your podcast.
(42:15):
Probably at the beginning ofthe year, um, feels like maybe a
new format, some new branding,some new messaging.
Um, something shifting inJanuary with your podcast.
Okay, that's what I got for you.
(42:38):
Now here's what I'm going totell you.
I can't tell you that, like,although I need to do and I need
to do a podcast episode thatgives like episode three, I said
this was going to happen and ithappened.
Episode four I said this and ithappened Because it's like just
this week there was an episodewith Regina Wamba.
(43:00):
I got to go back and listen toit and she messaged me.
She's like girl, I know you'repsychic, but like you are so
psychic it's like scary.
You said this on your podcastand it just happened.
I do, I need to do an updated,like all the predictions that
I've made on my podcast thathave come true, because it's
it's pretty much all of them, tobe very honest.
Christine Luken (43:22):
So that's why you do what you do.
Amber Annette (43:25):
I know, I know, so you know it's sometimes it's
just like.
When I hear things too, I'mlike what I said, that that's
amazing, I can't believe ithappened.
It blows my mind just as muchas it blows everybody else's the
universe is like told you.
I know, I know it's great.
All right, well, christine,thank you so much for being here
.
It was such a pleasure.
It's great, all right, well,christine, thank you so much for
(43:46):
being here.
It was such a pleasure.
It's always great to be in yourenergy, and thank you to my
listeners for being here.
I cannot wait for you to gocheck out all of the links that
I'm including for Christine, forher book club and for all of
her fantastic books, and, untilthe next episode, go be in your
(44:07):
gift.
Thanks for listening to thisepisode.
I hope it inspired and ignitedyour entrepreneurial spirit and
turned up your intuition andtrust in the universe.
Make sure to check out the shownotes section for access to
free resources, intuitive toolsand content to help you grow
your business while staying trueto your soul's purpose.
Welcome to the Business Psychic Podcast, where
each episode I take you on anintuitive journey that will
bring you clarity, inspirationand help ignite sales and
marketing magic in your business.
Whether it's the soul-ledconversations with my guests,
the solo episodes where I'msharing messages from the
universe, or using my gifts anddoing business psychic readings,
(00:22):
you're sure to find anenergetic spark for your
entrepreneurial spirit.
I'm your host, amber Annette,and I'm thrilled to be here with
you today to explore the depthsof what it means to be a woman
in business.
I believe that business isabout more than just profit.
It's about purpose and beingfully in your gifts.
So sit back, get present andlet's dive in and uncover the
(00:43):
secrets to building a businesswith soul, purpose and magic.
Welcome back to another episodeof the Business Psychic.
I'm Amber Annette, I'm yourhost and I am so excited that
you are here with me.
You are about to meet one of myfavorite clients, a really good
(01:05):
friend of mine, and we aregoing to get into your money,
honey, ready for money tosupport your happiness rather
than stress you out?
Then you need Christine Luken,financial dignity coach, in your
corner.
As the founder of the FinancialDignity Movement, christine has
coached hundreds ofhigh-earning professionals,
(01:29):
business owners and divorcingwomen to pay off staggering
amounts of debt and massivelyincrease their net worth.
The author of three amazingbooks and host of the Money is
Emotional podcast, christineblends wise money management
with emotional intelligence.
When she's not coaching clients, from her office in Cincinnati,
you can find the founder of thewealthy woman book club, curled
up with a good book, a fluffycat and a strong cup of coffee.
(01:52):
You can connect with her atwwwchristinelukincom.
Christine, let's get into thisgirl.
I am so excited to have youhere.
It's been a hot minute since Ihave had some guests on here, so
I'm feeling I'm feeling alittle bit rusty, but I am so
excited that you were, like, myfirst guest to bring me back
(02:14):
from back from the podcastgraveyard for a little bit.
So I'm excited to be here.
Yeah, I'm, you know I was.
As I'm reading through your bio,I'm like and I hope everybody
that's listening I'm so inspiredby what you do.
It is just so needed.
I have shared pretty openlywith you know, with my, with my
(02:36):
audience and with my listeners.
You know I've been goingthrough a divorce, so I mean
just the fact that you, like youknow, not only just help.
You know women that are goingthrough those kinds of specific
things.
But also, I mean you.
You work with CEOs and C-suiteprofessionals, you work with
business owners, I mean, and theway that you work with money is
so different, it's so unique,so let's get into it.
(03:00):
Just kind of tell us a littlebit about you, how you started
doing this.
I'm really excited for myaudience to get to hear your
story.
Christine Luken (03:07):
Learn about you and how you can help them.
Oh gosh.
Well, I always like to tellpeople I didn't get into money
because I've always done itperfectly.
In fact it was quite theopposite.
So I crashed and burnedfinancially, thankfully pretty
young in life, in my mid to late20s, despite having an
(03:32):
accounting degree.
So I was dating this guy whowe'll just say he wasn't great
with money, and it was anunhealthy relationship.
He was more like my teenage sonthan a true partner and I was
basically pulling all the weightfinancially.
(03:52):
We were together for sevenyears, we were engaged and by
the time I hit age 26, Irealized that he was not going
to change.
I realized that he was notgoing to change, maybe in the
wrong direction, but he was notgoing to get any better.
(04:13):
And so I found myself workingin accounting with an accounting
degree.
I had zero dollars to leave thisrelationship In fact in the
hole.
I had collectors calling me, thebank was threatening to come
and get my vehicle if I didn'tcatch up the payments and I had
(04:36):
a crap ton of shame around that,yeah, and I suffered longer
than I needed to before Ireached out to get help.
And it was hard to go to myparents and say I have
completely screwed this up LikeI have all of the head knowledge
I was.
(04:57):
I was doing the budget for amultimillion dollar
manufacturing company and yet Iwas bouncing my own checks at
home and that was the hardest,the hardest step, the first step
to say I can't, I can't takethis anymore.
And I do find that a lot ofclients, although they may not
(05:19):
necessarily be in that positionof being in collections, be in
that position of being incollections, of having their
bank account be in the red, theyusually do get to that point
where they say I'm done withthis, yeah, like I am done with
money, stressing me out.
And that's really the firststep that you have to take is
(05:40):
you have to decide like I'm donewith this shit.
Amber Annette (05:43):
But but I also would would bet that hard tends
to humble.
Christine Luken (05:50):
It does.
It does I mean?
Sometimes it's like you have tohurt so bad that you're like I
don't care if this person judgesme or makes me feel ashamed,
like I have to get out of thisand I know I can't do it myself
that I think that was the partthat was the hardest for me,
because in my head, technically,I knew the steps that I should
(06:12):
be doing, but because I was,because of the level of emotion
around, my money mess, I couldnot see things clearly.
My money mess, I could not seethings clearly.
So, for example, you know, Icould tell you five different
ways to pay off debt.
Right, we could do the snowball, we could do the avalanche, we
(06:33):
could do the fair share method.
We could apply all theseformulas to paying off debt.
And yet when I looked at mylist of debts, I just wanted to
throw up and run the other way.
Amber Annette (06:46):
Yeah, it's the overwhelm of it, right, it's
just where do you start?
Christine Luken (06:52):
Yeah, exactly, that was exactly it.
And so when I reached out to mydad for help, thank God he did
not say I told you so that guy'sa jerk.
I told you you should have lefthim.
I think he was probably just sorelieved he was like oh honey,
come home.
Oh yeah, Let me help you.
But here's the thing he he didnot bail me out of my money
(07:15):
messes.
He did not pay any of my debts,he did not lend me any money,
but what he did do is he gave mea safe place to regroup and get
back out on my own.
And so one of the first thingshe did was he helped me to take
the overwhelm out of it.
I say for a lot of people, atleast for me, looking at my
(07:38):
finances kind of felt likeopening the front door to your
house after a tornado has struckand tore off the back wall
right like nice analogy yeah,yeah, literally everything is a
disaster.
And you're like I don't even.
I don't even know where tostart.
I want to slam the door andjust walk away.
And my dad did the equivalentof just like turning my head and
(08:01):
saying do you see this coatcloset?
All I want you to do is focushere, clean and organize this,
don't look at anything else.
And so that's what he did withme week after week for a good
two months, where he was likeokay, this week, this is what
we're focusing on, don't payattention to anything else, just
do this, this one or two things, anything else, just do this
(08:27):
one or two things, then we'llworry about the rest later.
And that was so helpful for mebecause and this is what I do
with my clients you know theycome to me overwhelmed.
There's so much stuff thatneeds fixing and, as a financial
coach, during the first sessionI can literally see 13 to 15
things that I know we're goingto fix.
(08:48):
I usually tell them to at thefirst session, like here's the
two things we're going to do forthe next two weeks.
Amber Annette (08:57):
Just here's the closet and here's the hallway
bathroom.
Right, I love that analogy.
Christine Luken (09:03):
Yeah, that's great, yeah, yeah, and so that
that helps to take the overwhelmout of it, and I think, just
the fact that I have so deeplygone down the rabbit hole into
the emotional aspects of moneybecause I hit financial rock
bottom back in 2000.
Well, I mean, that's the nameof one of your books, money is
(09:24):
Emotional.
Yeah, money is Emotional.
They weren't talking aboutbehavioral finance back then.
You know, it was literally youhad Dave Ramsey and you had
Susie Orman.
Oh, he's on my list to talk toyou about.
No, they do have good formulas.
No, they do have good formulas.
(09:57):
But the problem is and you knowthis that basically they say,
okay, you don't like yourresults, you need to change your
actions.
Let me give you this list ofactions that you need to do list
.
And then they come up againstan emotional block yeah, and
then they think that there'ssomething wrong with them.
Yeah, because they haven't beengiven the tools to handle those
things.
Because what we know now is ourthoughts, our words and our
(10:21):
experiences trigger emotions.
Our words and our experiencestrigger emotions, and those
emotions are what put us intoaction.
Right, because emotionliterally means energy in motion
.
So there's always an emotionthat spurs you to take an action
or to avoid something, which isalso an action.
(10:42):
And so once we can get to theroot of what are these emotions
that are causing this unhelpfulpattern, then we can address
those emotions, we can deal withthem in a healthy way and then
we can move through that blockand create a new pattern and
create a new habit.
(11:02):
But unfortunately, you've gotpeople like Dave Ramsey that are
shaming people and saying youjust need more discipline, buck
up, buddy or making you workyourself like to the bone right,
like go get a second job, goget a third job if you have to
to pay off your debt.
Amber Annette (11:19):
And you know work .
I mean like some of those, youknow some of those again, those
strategies and those theories,they might work for some people.
I think the thing that's alwayskind of bothered me about you
know Susie Orman and Dave Ramseyand I think you know this, you
know, before I became a psychicbusiness coach, I was in the
financial industry for 15 years,so I get that groundational,
(11:40):
foundational side of side offinances and the part that for
me is always missing with thosetype of financial gurus is you
know, I love that.
You say money is emotional, butfor me money is spiritual and
we need to.
You know, when you're talkingabout you know being in that
(12:00):
emotional state, well, whatwe're really talking about is
being in a vibrational state andif you're in a stressed out,
working all the time, notenjoying your life to pay off
debt, you are not in a place tobe attracting at your highest
frequency, you are not in aplace to be receiving at your
greatest ability, at yourgreatest level, when you're at
(12:22):
your best, and at your greatestability to receive your zone of
attraction, as I call it.
That's when you're at your bestand at your greatest ability to
receive your zone of attraction, as I call it, that's when
you're happy.
And if you're busting your ass,like Dave Ramsey tells you to do
, to pay off, you know, thesecredit cards or your house and
not have, you know, drive apiece of crap, junk car until
like, oh my gosh, like, what'sthe like, what am it Like?
(12:44):
That sounds miserable to me, andif I'm miserable, I'm
definitely not going to be in aplace where I'm attracting good
things into my life, nor isanybody else.
So I think for me, that'salways the piece that's missing.
And that's what I love aboutyou, christine, is that you pull
so many pieces.
You pull the spiritual piece,you pull the emotional piece.
You pull that like foundational.
You pull the spiritual piece,you pull the emotional piece,
(13:05):
you pull that like foundational,foundational, financial piece
into it.
You weave all of these thingstogether, um, to give your
clients such a you know, such a,such a such amazing coaching,
you know, when it comes to, youknow, not just, and not just
their finances, let's I meanlet's let's be honest you do
more than you do more than justfinancial coaching when you're
(13:25):
working with your clients.
Christine Luken (13:27):
Absolutely yeah , a hundred percent.
Amber Annette (13:30):
So you know, we talked a little bit.
Money is emotional.
I mean, you're writing thesebooks, you know so.
So you, you go through thisdark night of the soul of money
let's call it that experience inyour twenties, you know so then
what?
So then you, what got you into,kind of, you know, the online
space?
You know, kind of jump forwarda little bit, cause I really
(13:52):
want to get into where you're atnow and some of the amazing
things that you're bringing tothe world.
Christine Luken (13:57):
Yeah, Well, the short story is I I started
doing financial coaching as avolunteer gig because I had, you
know, I had come through thisexperience myself.
And then other people in mylife knew that I had gone
through this.
You know people that I knewthrough church, or people you
(14:20):
know friends or family members,and so they were like, how did
you do this?
And so I started coachinginformally.
Then I figured out like, oh,there's actually a certification
to be coaching people on theirfinances and so I went and I did
that really just because Iwanted some legitimacy, I wanted
(14:42):
the training, because I'm likeI'm just kind of doing this
intuitively, but I'm sure I I'mjust kind of doing this
intuitively, but I'm sure I'mgoing to learn something from
this certification that's goingto help me do this better.
And I started coaching peoplepart-time on the side.
At this point I was working formy family's business.
I was part owner, I was thevice president of HR and
(15:03):
accounting.
I was making six figures.
I was not looking for anotherjob.
But what I found was, the moreI did financial coaching, the
more I knew that that's what Iwas supposed to be doing.
Amber Annette (15:18):
Yeah.
Christine Luken (15:19):
It was like my soul was uncomfortable staying.
Yeah, it just got progressivelymore.
Yes, well, it just gotprogressively more uncomfortable
for me to stay there, and notthat there was anything wrong
with the family business, butit's just like I knew I was
denying my soul's calling thelonger I stayed there.
(15:41):
And so I had to take thatinspired leap to leave the
family business and to leavethat six figure job.
And unfortunately, the coachtraining did not teach me
anything about running abusiness, so I felt like that
was definitely a crash course.
(16:02):
And when I have financialcoaches say, like what's one of
the first things that I need todo?
I'm like you need to hire abusiness coach, because I waited
like a year and a half to hirea business coach and I'm like
that was a mistake because I wasfloundering around, I hated
sales.
I mean it was just.
I mean, honestly, it's amiracle.
I've been in business for 16years.
(16:24):
When I look back at those earlyyears, I mean we have, it's a
miracle, I've been in businessfor 16 years.
When I look back at those earlyyears, I mean we have so many
more resources now for peoplewho are starting their own
business, especially online orin the coaching space.
But you know, from some miracleI have made it.
Yeah.
Amber Annette (16:41):
I mean I, I, I, I understand, I mean I, I do, I
understand, after being in thisindustry for 11 years.
I mean it's um, starting abusiness is not.
I don't think people understand.
Like it's not just you knowforming an LLC and you know
putting an open sign on the door, that's for sure.
Um, like you used to be able to.
(17:02):
It's, it's a.
It's a lot more than that,especially in the online
marketing space.
For sure, absolutely.
And so now you're 16 years inand have served thousands of
clients, have wrote three books.
Let's get into like what yourmost recent project is, though,
because, of course, I have likea special interest.
I think it's amazing, but let'stalk about the Wealthy Woman
(17:27):
Book Club, because I think it's.
I mean, I'll let you tell thestory a little bit, but I just
want to talk about what you'rebringing to the world right now,
because I think it's justabsolutely magical.
Christine Luken (17:38):
Yeah Well, you and I met several years ago.
You had come in to do a guestteaching for a mastermind that I
was in with another coach andyou know I always stayed
connected with you.
I was always interested.
But for some reason, all of asudden like I have all my sales
emails that go into like a salesfolder and I check it once a
(18:02):
week For some reason one of youroffers made it into my inbox
and it was a single session Iwould say it was like for 444.
And I was like, huh, I thinkI'm going to do this.
Amber Annette (18:18):
I remember.
Christine Luken (18:19):
And I really didn't know what to expect
because I've never been to apsychic business coach before,
so I was like I really don'thave any idea what to expect.
But I like you, I respect you,so I'm sure this is going to be
worthwhile.
And, as you said, what gets youexcited about your business?
(18:40):
And you're like, tell me aboutall your different offers.
And my big offer is my coachingpackage and as I was talking to
you about it, you're like youdon't really sound that excited
about it.
Amber Annette (18:54):
That sounds like something I would say.
Christine Luken (18:58):
It's like well, I am excited about it, but
there was just like this, like Ifeel like there's something
else.
That was my favorite when Itrigger my clients.
Amber Annette (19:08):
That's my favorite.
Great, this is off to a greatstart.
Christine Luken (19:13):
I know.
And then I'm like, well, if I'mnot going to do that, what am I
going to do?
And then you started asking meabout group coaching and I was
like God, you know the stuffthat I do one-on-one with people
, it's so intimate, yeah, stuffthat I do one-on-one with people
, it's so intimate, yeah, youknow, like we are.
Just I tell them like, hey,we're going to get financially
naked.
This is how this has to.
(19:33):
In order for me to help you,you've got to bear it all.
I'm going to see all thedetails.
I'm like I'm not going to judgeyou.
Trust me, I will tell you plentyof stories of the ways that I
have messed up.
Trust me, I will tell youplenty of stories of the ways
that I have messed up.
But that just that level of ofwhat we do in the one on one
coaching, it just doesn'ttranslate well to group coaching
(19:56):
.
And I've talked to my clientsabout this.
I've said, you know, if I wereto have offered like a group
versus individual, like wouldyou have done the group?
And my clients have said Ididn't even want to talk to you
about money yeah, let alone infront of others.
Amber Annette (20:11):
Yeah right.
Christine Luken (20:13):
So when you you threw out the group, it's like,
well, I love community, I'vefacilitated small groups you
know in in churches anddifferent things like that.
It's like I love being inmasterminds, but I just couldn't
see how it could work with thework that I do.
(20:38):
And then you said those magicwords.
I got goosebumps when you justsaid that what about a book club
?
And I was like huh, that'sinteresting, yeah.
And so, you know, we kind oftalked about it and we threw out
(20:59):
some ideas.
And some of the ideas I waslike I don't know if I like that
.
And so we just like did thisbrain dump of and some of the
ideas.
I was like I don't know if Ilike that.
And so we just did this braindump of what it could look like
and what we could potentiallycall it.
And you know, that session wasso good that I was like OK, we
got to book another session,like give me some time to
marinate on this and kind of puttogether a direction.
(21:19):
And I remember within 24 hours.
The name came was like oh, thewealthy woman book club.
And so, of course, the firstthing I do is I jump online and
I see, is the url taken?
So I'm like let me go on to go,daddy, and see if wealthy woman
book clubcom is available.
(21:42):
And it was.
And so, like I searched wealthywoman book club, there were
some book clubs for women.
I don't think I saw any thatwere specifically around women
in wealth.
Um, and then I'm like, okay,that's my sign.
And then I was looking liketrademarks.
(22:02):
I've already filed for thetrademark.
Uh, I'm like, okay, I'm notfinding anything here Like how
could nobody else?
Amber Annette (22:11):
Yeah, it's so good.
That's because it was from theuniverse through me for you.
That's why, that's why and andI think the I think that was
maybe in February, that we metFebruary, March, that timeframe,
and from idea to doors open,was what?
(22:33):
Maybe three months, Christine.
Christine Luken (22:35):
I mean it was like two.
I mean I opened the doors onApril 17th and we started our
first book May 1st.
Amber Annette (22:42):
You just took that idea and I just have to
commend you for that, becauseyou know I have been doing
business, readings for andcoaching for over 11, almost 11
years and I give people to melike million.
To me, all ideas are likemillion dollar ideas, Like if
you take this thing and you putthe energy into it and you put
(23:06):
the effort into it and you putyour belief into it, you could
take this every idea.
I really do believe that everyidea is a million dollar idea.
I do, I really believe that.
But you did it.
You actually took the idea.
You turned it into a, anincredible program that women
can join.
You launched it and had yourmost successful launch like ever
(23:30):
, you told me.
Christine Luken (23:31):
Yeah yeah, it was a $10,000 launch and that's
amazing.
I had almost 30 women joinwithin the founders period, so
we basically had, you know,basically like a month and a
half where people could join.
The price was really amazing.
We had some amazing benefitsfor the women who were in the
(23:54):
founders group and it just feltlike the most aligned thing ever
.
And it was very interestingbecause a week after you and I
met, I had already signed up fora workshop that my copywriting
coach was teaching on manifestos.
(24:14):
I had seen him get really feisty, in a good way, about his
business and I read all of hissales emails.
Even if they don't apply to me,I read them anyways because I
feel like I learned what goodcopywriting is just from reading
his stuff.
And so I'm like I am sopassionate about my business and
(24:35):
I'm very passionate about womenbeing educated about finances
because we are still behind men.
And as I entered into thisworkshop where he was asking us
these really provocativequestions, at first I started
answering the questions from theperspective of my business and
(24:55):
then, very quickly, like 10minutes into the workshop, all
of a sudden it switched and itwas like no, this has to be
about the wealthy woman bookclub, this manifesto and by the
within 24 hours.
So I used to write poetry as ateenager.
I haven't written a poem in 20years.
At the end of that manifestoworkshop, the first session, I
(25:20):
had written a poem called Do notenvy the wealthy woman, and
that became the, the seed of themanifesto that I wrote for the
wealthy woman book club and I'vegot that as a commercial.
It's basically a commercial forthe wealthy woman book club and
it's so much, we'll put linksto all I'll put.
(25:43):
Yes, it is, it's so good, I'llput links to everything I'll put
yes, it's so good, it is, it'sso good.
Amber Annette (25:46):
I'll put links to everything in the podcast show
notes so anybody who's listening, who wants to go see it.
It was amazing, christine, itreally was.
And I just give me goosebumpsevery time I watch it truth
bumps, I like.
I say it right, when you watchwhat?
When you live like absolutely,and that's just that, that's
when you know it's it's meantfor you.
You know that's when you knowthat.
(26:06):
You know, and to me, this thewealthy woman book club for you,
when I think about this.
You know this is, this is yourproprietary program, this is
your signature experience.
This is such a great way thatyou can.
You know, without you knowgetting deep into people's money
with them in front of every.
You know, without getting naked.
You know getting deep intopeople's money with them in
front of every.
You know, without getting naked, without having basically a
(26:29):
money orgy in front of everybodyright Without getting naked, we
might be peaking a little.
Christine Luken (26:33):
Give me a little flash here and there
You're able to have thatcommunity and have that group
experience.
Amber Annette (26:41):
You're able to reach so many, so many, and do
it in such a different way thananybody else is doing, which is
always so important to us, youknow, having that radical
authenticity inside of ourbusinesses, inside of the way
that we're serving, and so I'mjust inspired watching you do it
and I'm so excited that you hadsuch a successful launch with
(27:01):
it.
Christine Luken (27:01):
So Well, and I here's what I think one of the
major differences was I was asexcited about participating in
it myself as I was for the otherwomen to participate with me.
So this was the first coursethat I have sold that it wasn't
(27:22):
like here, buy this course anddo this.
This is going to help you.
It's like we're doing thistogether, yeah.
Amber Annette (27:30):
And that's a I mean, in my opinion, that's a
signature like law of sales iswhen you love it so much, you
want to buy it yourself.
You know, you know you have areally great offer.
You've got to believe in itthat you want to buy it have a
really great offer.
Christine Luken (27:47):
You've got to believe in it, that you want to
buy it.
So and you should see alreadythe testimonials I'm getting
from the women I mean like theyare making me cry.
I posted one the other day onFacebook.
I took like a screenshot of itand I'm just like that's good.
Amber Annette (28:00):
That's when you know.
You know, like I say it all thetime tears, truth, bumps and
triggers they're always thosethree things.
They're telling you everythingyou need to know about whether
you're aligned or not.
So I love it, congratulations.
Christine Luken (28:13):
And my big vision for this is that you know
I'm talking with my trademarkattorney about licensing this so
that other financial coacheswho are like I have this
audience.
I want to do this book club.
You know, I basically licensedthem to do it for a year.
(28:36):
They basically have all thematerials.
They know all the books,they've got all the workbooks,
they've got all the magneticmoney mantras, they've got the
processes for how to run it forthe whole entire year.
So it's like, okay, we're goingto try this for a year.
If they decide this is justsomething they're nurturing
their own clients with, they cangive it to their own clients
(28:59):
for free, as long as they're notadvertising it publicly.
If they're advertising itpublicly, then it's like, okay,
you're a chapter of the WealthyWoman Book Club and that goes up
on my website and you can pickwhich one you want to join.
Amber Annette (29:14):
Oh, very cool, I love it, and so now can people
join.
People can join.
The doors are always open.
People can join at any time.
Christine Luken (29:23):
Yep, yes, but it is a year commitment, and the
reason for that is because Idon't want people jumping in and
out because, like, oh, I likethis book, or I don't think I
need this book.
Well, let me tell you, the bookyou don't think you need is
probably the book you need toread.
Amber Annette (29:38):
What we resist is usually what we need the most.
I feel you on that one.
Christine Luken (29:44):
And it's also the community building right.
We want people who are going tocome and stay and build those
relationships.
Amber Annette (29:50):
Yeah.
Christine Luken (29:51):
Yeah.
Amber Annette (29:53):
Oh well, I'm, I'm so excited for you.
It was um, like I said, to beable to watch you take an idea
and bring it all the way intofruition and then to have so
much success with it.
Um was so amazing to watch andI'm excited to share it with you
.
Know, my audience and thispodcast and, of course, in
social media and everywhere elsebefore, so I don't know if you
(30:14):
know how, before I just kind ofwrap up here, is there anything
you, anything else you want tolike, bring up or talk about
with the wealthy woman book club?
You know I want to talk realquick about your new book that
is also coming out, that you arelaunching, like in just a
couple of weeks.
So we're recording this on July11th, but in just a couple of
weeks, on July 31st, you're evennewest.
(30:36):
I mean, you are just like onfire over there.
Girl Provider Money, pleasureMoney the Energetics of Personal
Finance is coming out.
I cannot wait to read this one.
I have read a lot of um moneyis emotional from quite from a
few years ago when you sent methat and um, so tell me, so tell
me, tell our audience, this newbook that you have coming out
(30:58):
like what inspired that.
Um, I mean, you just have somuch going on.
It's just amazing I could.
We can probably have like fourdifferent podcast episodes here.
Christine Luken (31:05):
I know I'm a generator for the human design
enthusiasts.
Amber Annette (31:13):
I'm jealous.
Christine Luken (31:13):
I'm a projector , don't feel bad, this was just
my thing.
Gosh, what inspired me to writeit?
You know I was.
So I had, even though I alwaystalked about the emotional side
of money, and I knew that therewe needed to enjoy our money,
(31:34):
not just do.
Yes, there are foundationalthings that we need to do to
make ourselves feel safefinancially.
But it wasn't until I was in amastermind where the woman who
was leading it was teachingabout energetics and I had just
(31:58):
never heard it taught that waybefore and it was almost like my
like the veil was lifted and Isaw how it affected everything.
And I saw how it affected moneyand I was like I knew it was
there all along.
(32:19):
I just didn't know how to talkabout it.
And so, with provider money,pleasure money, it's like we
have this yin and yang of I hateto call it like feminine and
masculine energy, because peoplewant to put genders on that and
it's not.
Amber Annette (32:39):
Yeah, no, no, no.
Christine Luken (32:41):
Yeah, it's really more about the structure
and the flow and how those twothings work together.
One of the analogies that I usein there is the trapeze, the
circus trapeze.
So if you think about someonewho is a trapeze artist, they
(33:02):
need two pieces of equipment inorder to have a good experience.
They need the trapeze swing andthey also need the net.
If they don't have the net,that's not fun, it's freaking,
terrifying.
But if they have a net and noswing, then we've missed the
point entirely.
It's not until we have those twothings in our finances that we
(33:28):
can really enjoy life withoutfeeling guilty, without feeling
ashamed.
That's when money supports ourhappiness rather than stresses
us out.
The book is really about thosetwo energetic forces and I walk
(33:48):
through each particular area ofpersonal finance and show here's
where these energies show upand here's how you can tell if
these energies aren't balancedand what we need to do to bring
these things into balance.
So it's almost more of aphilosophy of money than a very
strict how to guide.
(34:09):
Like my other books, it's a lotshorter than my other books,
but it took me longer to writebecause I really felt like I had
to get it just right and yeah,I'm really proud of it.
I'm very excited to bring itout to the world.
Amber Annette (34:29):
I can't wait to like I can't wait to read it.
I um have this like speciallittle shelf.
I this, I this, even though,like, people can't see this, but
this makes me tear up everytime I think about it.
I have this special shelf in myoffice for all of my clients
that have wrote books, andthere's gotta be like 20 books
(34:49):
on it, and I'm just, like always, so in awe that I have so many
clients that are authors and soI'm so excited to add this one
right next to money is emotionalfor you.
So, um, I'm always, I think Idon't know.
For me personally, writing abook has been one of the it, I
wouldn't even say one of the itis the most challenging thing I
(35:11):
have ever done.
I cannot get myself to finish afreaking book for the life of
me.
I get all the way to like theend where I have like chapters,
you know, maybe like between twoto three chapters left, and
then I'm like quit, it's just,and I probably have I'm not
(35:32):
kidding you, christine and myGoogle drive.
I bet I have five differentbooks that just need two or 3000
words to be 15,000 book.
15,000 word books, I mean it'sinsane, um, anyway.
So I am always in awe and I'malways inspired and I have so
(35:52):
much respect for anybody thatcan complete that and can put
the title of author in.
So congratulations.
I'm so excited for you and I'mgoing to make sure to include
also the link for that, soanybody who wants to check out
your past books can do that.
Um, your upcoming book and, ofcourse, the wealthy woman book
(36:13):
club, which is just.
I mean I might be a littlebiased because I helped channel
the idea, but still, I mean it'ssuch, it's just what this world
needed, just just what thisworld needed.
So, and now, I don't know if youknow this, I don't know if you
listened to the podcast, but intrue, the business psychic
practice at the end of all ofdid you know that at the end of
all of my podcasts I do abusiness reading?
(36:34):
I know, okay, well, let's getinto it.
I I usually, throughout thepodcast, I usually start to have
a couple little couple thingskind of coming in.
So I'm going to just kind oftap in here for just a second.
Now this one might throw youfor a little bit of a spin, a
little bit of a loop.
(36:55):
I don't know, we'll see, butthe word leadership keeps
showing up.
And when you're talking aboutlicensing the Wealthy Woman Book
Club, what I want you to do isthink maybe a little bit bigger
(37:21):
with what they're actually, withmaybe a couple tiers to how
they could do that with you.
And one of those tiers would bealmost like maybe a mastermind
with you, where they're not justlicensing the materials and the
program Right, but they're alsolearning from you how to coach
inside of that experience andmaybe even learn how to coach
(37:43):
their clients, because I don'twant to say seeing you as a
business coach, but helping thembe better financial coaches as
well.
That word leader is showing upvery strongly all around you.
When it comes to those I feellike are going to become more
and more of your ideal clients,I feel as much as you do a
(38:08):
phenomenal job of those workingwith your clients one-on-one.
The universe is really showingme that what is next for you is
you know, it's like a thousandbirds, one seed right and that's
how you're going to be able todo that is by having your own
financial dignity coaches is bybeing able to reach so many more
(38:30):
women, christine, by you kindof coaching other um coaches and
consultants and going thatroute versus trying to do it on
an individual basis for yourself.
Um, so I'm not sure if you hadkind of thought like in those
terms.
Um, the other thing that I seeyou leading is like an in-person
(38:52):
experience.
Um, this feels, um, I'm goingto say I want you to start on a
smaller are.
You?
Do you consider yourself anintrovert?
Is that true?
Is that what I'm hearing?
I'm 50, 50.
(39:15):
Okay, well, I'm going to reallypush you on this one.
I would really love to see youhost, like baby, um, like when
you're in Florida, like aquarterly like coffee meetup or
a wealthy woman in person meetup, um, but it feels like a more
cozy environment, not like aretreat, anything like that.
But I see it as like thisin-person experience the first
(39:36):
time you host.
It is going to spark Okay, nowI want, now I want more
in-person, you know, quarterly,quarterly meetups for my entire,
you know, my entire community,or something along those lines
that are maybe more in depth,that might have more of a robust
agenda to it.
(39:56):
Um, I see, um, I see somethingalong those lines, but it feels
like the universe is saying youneed some more in-person
experiences, not so much in justhaving everything online, but I
feel like there is a communityaround you in person and it
(40:19):
feels like Florida for me.
Um, that is going, you are justin person is the way to go with
it, and I feel like they maybeeither eventually come into the
wealthy woman book club orbecome private clients or it
just may be a variety.
But there is something reallyimportant about about hosting
that maybe doing some privateinvite, maybe doing an event,
(40:40):
bright Facebook event, you know,kind of kind of do it in a big
way.
Um, it feels cozy, it feelsmore intimate, but it's very
lucrative for you short-term andlong-term.
Um, I also see, on a verydifferent side note, I see Are
(41:09):
you getting a new animal?
Christine Luken (41:13):
I hope not.
We getting a new cat?
Amber Annette (41:32):
I just it came out of the blue.
No, I don't know, we'll seewhat that's all about.
I don't know.
It just came in kind of out ofthe blue, let's see.
I also see book going to anumber one Amazon bestseller
spot very quickly.
Congratulations on that.
(41:52):
I'm going to just say thatright out the gate.
I also see I see somethingshifting with your, with your
podcast.
Um, I see something shiftingwith your podcast.
(42:15):
Probably at the beginning ofthe year, um, feels like maybe a
new format, some new branding,some new messaging.
Um, something shifting inJanuary with your podcast.
Okay, that's what I got for you.
(42:38):
Now here's what I'm going totell you.
I can't tell you that, like,although I need to do and I need
to do a podcast episode thatgives like episode three, I said
this was going to happen and ithappened.
Episode four I said this and ithappened Because it's like just
this week there was an episodewith Regina Wamba.
(43:00):
I got to go back and listen toit and she messaged me.
She's like girl, I know you'repsychic, but like you are so
psychic it's like scary.
You said this on your podcastand it just happened.
I do, I need to do an updated,like all the predictions that
I've made on my podcast thathave come true, because it's
it's pretty much all of them, tobe very honest.
Christine Luken (43:22):
So that's why you do what you do.
Amber Annette (43:25):
I know, I know, so you know it's sometimes it's
just like.
When I hear things too, I'mlike what I said, that that's
amazing, I can't believe ithappened.
It blows my mind just as muchas it blows everybody else's the
universe is like told you.
I know, I know it's great.
All right, well, christine,thank you so much for being here
.
It was such a pleasure.
It's great, all right, well,christine, thank you so much for
(43:46):
being here.
It was such a pleasure.
It's always great to be in yourenergy, and thank you to my
listeners for being here.
I cannot wait for you to gocheck out all of the links that
I'm including for Christine, forher book club and for all of
her fantastic books, and, untilthe next episode, go be in your
(44:07):
gift.
Thanks for listening to thisepisode.
I hope it inspired and ignitedyour entrepreneurial spirit and
turned up your intuition andtrust in the universe.
Make sure to check out the shownotes section for access to
free resources, intuitive toolsand content to help you grow
your business while staying trueto your soul's purpose.
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Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.