Our lives are shaped by our everyday habits.
This is commonly known, but are we using behavioral psychology to really move the needle in the business of fitness and wellness?
Today on The Business Side of Fitness Podcast, Laura Munkholm, Co-Founder and President of Walla shares how she’s using personality typology to help studios retain their clients and more.
Tune into this episode to learn:
-The biggest surprise Laura came across when launching Walla
-Why businesses continue to rely on antiquated legacy software
-Breaking the glass ceiling in FitTech
-What it was like to go from consultant to founder
Check out the full episode to learn more from Laura by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Laura Munkholm is the president and co-founder of Walla, studio management software for the boutique fitness industry. As one of a handful of female founders in FitTech, and a former studio operator, she is unique in understanding the industry challenges, and how to support studio owners. She has consulted for hundreds of studios globally, built communities around fitness software, and is a featured industry speaker on sales, retention, and customer success. Taking from her background in competitive sports, studio management, and sales, she built a company and platform that can give studios the edge in the new world of wellness.
Learn more about Walla and get 50% off four months here: https://hubs.ly/Q015Sqpq0.
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
THIS SHOW IS PRODUCED IN PARTNERSHIP WITH SYNC FLOOR
86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen.
That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering.
Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes
Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free.
Just go to https://fitness.syncfloor.com
**INTERESTED IN BECOMING A PARTNER?
Inquire about supporting the show through partnership by emailing hello@vanessaseveriano.com.
The Summit by BFS is back in New York City, April 28-30.
You won’t want to miss their elite lineup of speakers and panelists including Keynote Speakers, Jay Galluzzo prior Co-Founder and CEO of Flywheel and Sadie Lincoln, Co-Founder and CEO of barre3. simply magical, and this is the event to help you build the business that will thrive in the future.
Space is limited. Get your ticket before they close registration April 15, 2022. Visit: https://bfs2022.com/
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