Do you roll your eyes when you hear the word “personalization”?
I’m kind of over it since a lot of what’s passed off as personalization is not in fact personalized, but more of an algorithm at play. As a marketer, I get that this buzzword is a way to get attention in today's market.
After chatting with Jason Moore, CEO & Founder of Spren, it’s clear that he and his team really get it. They’re helping the everyday person decipher data (from wearables and smartphone cameras) and most importantly taking action on that data.
Afterall, what’s the point of tracking your HRV or your sleep if you don’t know what to do with it?
Action is what drives results.
Today on the podcast, Jason shares:
- The journey from working with elite athletes to everyday people
- Why he went from a D2C to B2B model
- How Spren improves partners retention
- Impacting the habits of people over time
Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Jason Moore is the CEO and Founder of Spren, a B2B technology platform that helps apps connect to the human body with a simple snippet of code - no hardware required. Using computer vision and deep learning algorithms, Spren transforms the smartphone camera into a biomarker sensor measuring heart rate variability (HRV), recovery, stress load, fitness progress, respiratory health, illness prediction, body fat, and more. Jason and the Spren team are committed to transforming how we work, live, and play, by helping all connected products enhance human health and wellbeing.
Learn more about Spren here: https://www.spren.com
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
THIS SHOW IS PRODUCED IN PARTNERSHIP WITH SYNC FLOOR
86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen.
That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering.
Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free. Just go to https://fitness.syncfloor.com
**INTERESTED IN BECOMING A PARTNER?
Inquire about supporting the show through partnership by emailing hello@vanessaseveriano.com.
The Summit by BFS is back in New York City, April 28-30.
You won’t want to miss their elite lineup of speakers and panelists including Keynote Speakers, Jay Galluzzo prior Co-Founder and CEO of Flywheel and Sadie Lincoln, Co-Founder and CEO of barre3. simply magical, and this is the event to help you build the business that will thrive in the future.
Space is limited. Get your ticket before they close registration April 15, 2022. Visit: https://bfs2022.com/
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.