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April 18, 2022 43 mins
“Real businesses in the coming years are going to be franchise businesses that have strong sales and marketing, have systems in place and are part of a larger entity, because I think you have an advantage in that. And they're gonna have unit economics that continue to be replicated.” Pete Moore, Founder and Managing Partner of Integrity Square puts it all out there on todays episode of The Business Side of Fitness podcast. He drops so many gems in this conversation, you might need to listen twice! We’re talking about…. - The variety of deals he’s been involved in all the way back to the Crunch/Ballys acquisition in ‘01 -How he helps entrepreneurs in the HALO (health, active lifestyle, outdoors) sector scale their business with institutional capital -The investment communities outlook on our industry now vs pre pandemic. - Ideal relationships between investors and operators & why sometimes giving up autonomy is the right choice And much, much more. Pete says, “I'm here to serve the industry, bring as much capital as I can, educate people, create more jobs and change lifestyles.” Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast ABOUT THE HOST Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com ABOUT TODAY'S GUEST Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ,") the leading boutique financial advisory firm and an early stage investor in the HALO sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisition, private placement and advisory assignments across North America, Europe and Asia. He and his team have also invested in passionate entrepreneurs at Switch Playground, HigherDOSE, XTEND, Greco Fitness, Promotion Vault and The Athlete Book. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. Learn more about Pete and his endeavors here: http://www.timetowinagain.com, http://www.halotalks.com, and http://www.halotalks.com/academy **SPREAD THE WORD Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know! THIS SHOW IS PRODUCED IN PARTNERSHIP WITH SYNC FLOOR 86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen. That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering. Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free. Just go to https://fitness.syncfloor.com **INTERESTED IN BECOMING A PARTNER? Inquire about supporting the show through partnership by emailing hello@vanessaseveriano.com.
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