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June 13, 2022 33 mins

How many businesses were made during the pandemic, but won’t survive another year?

Time will tell who is built to last and who isn’t.

Today, on The Business Side of Fitness Podcast, Rab Shanableh, Co-Founder & CEO of OxeFit pulls back the curtain to bring us behind the scenes.  He shares:

-Leveraging science to help athletes and every day people perform better

-How the technology minimizes injuries for users
-The thought process behind integrating multiple modalities in one piece of equipment

-Why is OxeFit is uniquely positioned for success when offerings are becoming irrelevant

Rab says,  “it's an area where I've always thought there's got to be a smarter way to give the athlete, the client, the consumer, the patient in a rehab clinic, the data that makes them think differently about wellness, and get him to actually perform the exercise with the rehab, and actually understand how the body reacting to the particular exercise.”

Listen to the full episode at: https://www.vanessaseveriano.com/podcast

Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast

ABOUT THE HOST

Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com

ABOUT TODAY'S GUESTS

Mohammed “Rab” Shanableh is the Co-Founder, CEO and Chairman of The Board at OxeFit.With a career spanning 25 years in technology, Rab has led and worked with some of the most elite industry leaders in the technical arena. His experience ranges from large, recognizable public companies to co-founding one of the most successful tech ventures in the industry today. Prior to OxeFit, he co-founded Affirmed Networks, an industry leader in virtualization and 5G, which was recently acquired by Microsoft.

OxeFit is a first-of-its-kind strength training system, revolutionizing the world of connected fitness through advanced robotics and artificial intelligence. By harnessing data-driven workout programs, XP1 and XS1's computer-controlled weight loads allow for variable resistance training while state-of-the-art technology captures data and monitors form to identify weaknesses and potential for injury. Included in the OxeFit ecosystem is a library of engaging content, which seeks to bring a new element of connectivity to the fitness community. OxeFit is headquartered in Plano, Texas.

Learn about OxeFit here: https://www.oxefit.com/configure/xs1

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