Looking to get that competitive edge?
Partnerships are a great way to offer more value to end users without stressing over high acquisition costs.
Today, on The Business Side of Fitness, Sean Turner, CEO of Les Mills US shares tips on how to create partnerships that are built to last.
He gives us the scoop on:
-How partnerships can solve retention problems
-Corporate wellness, the Les Mills way
-How the US market is different from other international markets
-The uncommon KPI that his team tracks (hint; it has to do with trees!)
Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about 1:1 coaching with Vanessa:
https://www.vanessaseveriano.com/consulting
ABOUT TODAY'S GUEST
Sean Turner is the CEO of Les Mills US, an international group fitness brand delivering life-changing fitness experiences for over 50 years. Sean has been with the company since 2018, when he relocated from Europe to Chicago to spearhead Les Mills’ United States expansion initiatives. He’s been instrumental in driving the company’s growth strategy to develop and market its latest hybrid and omnichannel offerings for its club, instructor, and consumer audiences – to better meet shifting customer demands.
Learn about Les Mills here: https://www.lesmills.com/us/
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