Every startup dreams of becoming a global brand, but not many make it.
Today on the Business Side of Fitness Podcast, Star Sage, Director of Business Development at Hyperice shares what it’s been like to go from startup to megabrand over the last 8 years.
Star attributes some of the success to relationship selling. She says, ” I think in our industry, we have such a luxury that we are selling something that is good for people. I think we forget that sometimes. And that's something that I remind my team, I remind myself daily, and then that enthusiasm is exuded into when I am selling the products and building those relationships.”
In this episode you’ll learn:
What it’s like to scale a startup brand
How the company established credibility before wellness became mainstream
When the time was right to shift from education oriented marketing to brand marketing
How Hyperice plans to continue innovating in the future
Star’s sales tips
Tune into the conversation here: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has more than two decades of experience creating, developing and growing healthy lifestyle brands. Learn more about mentorship with Vanessa here:
https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Star Sage’s passion lies in the health & wellness and consumer technology. Currently, Star is the Director of Business Development for Hyperice. Star joined the Hyperice team over seven years ago, before Hyperice launched its first product in market. Since then, Star has focused on Hyperice’s brand and product(s) positioning, through B2B&B2C marketing, PR, and strategic planning across industries worldwide. A firm believer in the power of partnerships, Star formed integral relationships in fitness (Equinox, Barry’s Bootcamp, Orangetheory), hospitality (AMEX Lounges, Marriott), Corporate Wellness (EXOS, Google), Esports (NRG, OWL), Premium retailers (Best Buy, Nordstrom, Bloomingdale’s), Star focuses and develops the relevant engagement for companies to the everyday consumer.
Based on the valuable partnerships Star has formed and continues to develop, her true skills lies in finding potential sales opportunities, igniting a fast-paced focus for a team, and delivering valuable return to businesses and entrepreneurs.
Learn about Hyperice here: https://hyperice.com/
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.