Leading AI with Purpose and Presence with Maca Vidal

Chris Parker welcomes Maca Vidal to the Business Simplicity Podcast for a conversation about the adoption of generative AI, seen through both a business lens and a deeply human one. From leadership challenges to personal growth, this episode explores what it means to engage with transformative technology with intention and emotional intelligence.

Maca is Director of Operations at We Install IT, a company delivering audiovisual solutions globally. Based in Argentina, she coordinates teams across continents while actively contributing to GenAI adoption efforts through the Gen AI Circle. Her unique blend of technical operations, entrepreneurial experience, and emotional depth positions her as a thoughtful voice in the AI space.

Listeners will walk away with practical insights on how to begin using GenAI tools, especially if they are not from a technical background. More importantly, they will hear how self-awareness, emotional intelligence, and human connection are essential as we collectively adapt to new ways of working.

This conversation speaks directly to leaders navigating change, whether they are growing a product company, leading transformation across silos, or stepping into a new leadership chapter. Maca’s perspective is especially relevant for those seeking grounded, emotionally intelligent strategies for personal and professional reinvention.