You’ll Succeed or Fail Based on Knowing Your Value Proposition

23andMe came on the scene as Time magazines “Invention of the Year” in 2008.  The silicon valley DNA testing company went public with a $6B valuation in 2021. Now it’s worth $150M and sinking fast as the Board has resigned and the company appears directionless.  What went wrong?

 

MOL Group in Hungary thought of itself as an oil & gas developer and retailer.  But today it is doing wildly better, growing revenues and profits and is a leader in AI implementation despite being far from silicon valley operating in eastern Europe.  What went right?

 

This podcast explains how the former relied on its invention – its Value Delivery System – to launch, but never developed an understanding of its customers and the value they were ready to pay for.  Neat technology, but not developed in a way that offered real value for customers or those in health care.  It never had a clear Value Proposition.  MOL group redefined its business away from its Value Delivery System, developing a very clear Value Proposition, which it used to move quickly into adopting and implementing artificial intelligence for streamlined operations that delivered greater growth.

 

Your failure or success depends on having that clear Value Proposition to drive strategy and investment into new technologies for optimization and revenue growth.  And this podcast goes further by describing how you can go from Value Proposition to action with a process for applying AI.

 

Thinking Points:

• Do you know your Value Proposition – and is it clearly stated for the whole organization to use as a guiding light?
• Are you sure your Value Proposition isn’t just a fancy description of you Value Delivery System?
• Are you ready to move forward with new technologies, like AI, because you clearly see how they add value to your customers (as well as  yourself?)
• Are you committed to transitioning and enhancing your Value Delivery System with new tools like AI in order to remain relevant with customers and find new routes to higher revenues?