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April 1, 2025 36 mins

The most satisfied clients aren’t the ones you bend over backward for—they’re the ones who work with businesses that have clear boundaries. If you’re constantly scrambling to meet last-minute client requests, dealing with never-ending projects, or struggling with scope creep, it’s time to rethink how you set boundaries. In this episode, Tonya Kubo and Gwen Bortner explore how creating structure doesn’t limit possibilities—it actually expands them. They discuss why boundaries protect both your time and client relationships, how to stop reinforcing bad behavior, and the real cost of weak boundaries on your business. Get ready to learn how to set clear expectations, enforce them with confidence, and create a business that thrives without burnout.

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