Introducing The Business You Really Want: Why This Podcast And Why Now?

Feeling burned out or stuck in a business that no longer brings you joy?

Ready to grow without sacrificing what matters most? In this inaugural episode of “The Business You Really Want,” hosts Gwen Bortner and Tonya Kubo tackle the emerging trend of entrepreneurs “burning down” their businesses to start over (or call it quits). Drawing from Gwen’s 40 years of cross-industry experience, they offer a fresh perspective on building sustainable success without sacrificing your values or sanity.

Listen for these juicy nuggets:

• 2:41 – The genesis of the podcast and why it’s needed now
• 5:45 – The problem with the “burn it down” approach
• 9:45 – Marketing’s limitations in solving systemic issues
• 13:36 – The importance of defining success on your own terms
• 18:21 – Real-life examples of misaligned business growth
• 24:32 – The courage required to redefine success
• 27:34 – The value of outside perspective in solving critical business problems

Does this episode hit a little too close to home? Try this:

• Before making drastic changes, identify what success really means for you
• Look beyond your product and marketing to find the root cause of your problems
• Seek outside perspectives, if necessary, to discover alternatives you might not have considered
• Focus on aligning your business with your values and goals
• If you enjoyed this episode, please subscribe and leave a review.

Check out Episode 2, where Gwen and Tonya cover practical steps to assess and transform your business model.

Have questions? Email Tonya at [e-mail] to potentially have your question featured in a future episode.

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Connect with Gwen:

LinkedIn: www.linkedin.com/in/gwen-bortner

Connect with Tonya:

LinkedIn: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}