Rob Lilly - How marketers can measure success and how the dairy industry stays relevant globally

#12 – Is plant-based nutrition a threat or opportunity for the dairy industry? How do you measure the success of global marketing efforts? And how can a dairy giant Fonterra stay relevant across the globe? Find out in today’s episode as Emily Svadlenak speaks to Rob Lilly, Fonterra’s Head of Global Marketing & Communications for the Sports & Active Lifestyle business.

 

About our guest: Rob Lilly

Rob is a New Zealander and Otago University Alumni. He kickstarted his professional career in the tourism industry marketing Auckland as a destination, before moving on to marketing roles in a variety of industries based in Auckland.

Joining Fonterra 10 years ago, the majority of his time with New Zealand’s largest company and leading dairy nutrition business has been spent in its overseas markets where he has taken on various regional and global marketing roles in Amsterdam, Chicago and now Singapore where he currently lives.

In his current role as Head of Global Marketing & Communications for Fonterra’s Sports & Active Lifestyle (S&AL) business, Rob oversees the marketing ecosystem and strategy implementation for S&AL across Fonterra’s global business regions (AMENA, APAC & Greater China). His team’s focus is on marketing value-add, advanced nutrition solutions to B2B customers. These solutions address a range of current and emerging consumer health needs, including physical performance, mental wellbeing and immunity.

 

To follow the journey:

Instagram: @nzmp_sureprotein

YouTube: nzmp

LinkedIn: https://www.linkedin.com/company/nzmp/

Website: https://www.nzmp.com/global/en.html

Fonterra: https://www.fonterra.com/nz/en.html