Simon Coley - How to grow an ethical global business and keep investors happy

#9 - In this episode of the podcast Tristram Clayton talks with Simon Coley, the creative brain behind some of New Zealand’s fastest growing companies including Powershop, All Good and Karma Drinks. 

Simon describes how relevancy and purpose have been critical in seeing Karma Drinks grow from an Auckland workshop into a global brand. 

He discusses why ‘giving back’ and staying ethical has helped, rather than hindered, this business success. 

Simon also talks about the importance of design and story-telling and how to survive in a COVID world. 

About our guest: 

The creative brains behind the Karma Cola brand, Simon Coley cut his teeth working as a graphic designer and creative director for organisations ranging from Greenpeace to The Economist. 

He was responsible for successfully bringing the first Fairtrade bananas to New Zealand under the All Good brand, which was twice named one of the World's Most Ethical Companies and in 2014 won the title World's Fairest Trader. 

Before co-founding All Good and Karma Cola with brothers Chris and Matt Morrison, Simon worked at NZ Trade & Enterprise helping Kiwi companies gain a competitive design edge for marketing off-shore, was the Marketing Director for 42 Below Vodka and co-founded online power company Powershop.

all-good.co.nz

karmadrinks.co.nz