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October 13, 2025 96 mins

On this episode, I sit down for a motivating and inspiring conversation with cultural anthropologist, author, and social entrepreneur, Joana Breidenbach. Joana is the co-founder of betterplace.org and founder of the Betterplace Lab.

Our conversation delves into the origin of Better Place, and what drives the passion behind the wonderful ideas Joana has continuously contributed to the world. Our discussion includes; understanding and embracing different ways of life, staying curious rather than being judgmental, push factors vs. pull factors, learning to be grateful for the things in life that are often taken for granted, why paying attention to the world is a moral act, building an efficient and effective team, how to create a remarkable company culture, seeing business relationship as a human to human interaction instead of a boss to employee or client to client relation, and so much more!

To learn more about Betterplace please visit (English): https://www.betterplace.org/en

To learn more about Betterplace please visit (German): https://www.betterplace.org/de

To get to Joana’s books, please visit here: https://www.joanabreidenbach.de/author

To learn more about Joana please visit her website here: https://www.joanabreidenbach.de/

To learn more about Brafe Space please visit: https://brafe.space/

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