Reddit Listening: Turn Audience Problems into Content w/ Kiersten Gaffney, Deep Tech CMO Advisor

Most B2B marketers are missing a goldmine of audience insights hiding in plain sight. While everyone flocks to LinkedIn, 68% of Reddit users aren't even on the platform—meaning there's a massive chunk of your audience having authentic conversations about their real problems elsewhere.

Deep tech CMO Kiersten Gaffney has cracked the code on mining Reddit for content that actually converts. In this episode, she reveals her systematic approach to turning Reddit threads into pillar content that resonates with technical audiences.

What You'll Learn:

• The Reddit advantage: Why Reddit conversations are more honest and actionable than other social platforms
• Kiersten's listening workflow: Her exact process using tools like Octolens to track keywords across Reddit, Hacker News, and other platforms
• AI-powered content creation: How she uses Claude and ChatGPT strategically—one for research, one for writing—to turn insights into content
• The 70% success rate formula: Her systematic approach that delivers results 7 out of 10 times
• Technical audience secrets: Why developers and engineers hate being sold to and how to market to them authentically

Resources: 

Attend a free 60-minute live demo with Kiersten on September 12, 2025 to see her whole in-depth process for transforming tiny insights into incredible content.

Register here: https://maven.com/p/a3bef8/turn-dev-complaints-into-content-gold-with-ai

Request a free AI Audit: https://97thfloor.com/ai-audit/ 

Connect with Kiersten on LinkedIn: https://www.linkedin.com/in/kierstengaffney 

Connect with Paxton on LinkedIn: https://www.linkedin.com/in/paxtongray/ 

Looking for an agency that'll be worth the investment? 97th Floor creates custom, audience-first campaigns that drive pipeline and conversions. Get started here: https://97thfloor.com/lets-talk/. 

About Kiersten Gaffney:
Kiersten Gaffney is a CMO advisor helping deep tech software companies build their marketing growth engines. She’s advised hundreds of founders from companies like Airbyte, DragonflyDB, and Codefresh to build systematic, measurable approaches to marketing.

Timestamps:
03:05 - Reddit's honest opinions vs. other platforms

07:23 - Keyword monitoring with Octalens tool

08:31 - AI analysis: Reddit threads to content ideas

20:55 - Director vs. directed: controlling AI tools

25:28