In this episode Pax and Justin Loera discuss internal site search–a forgotten gold mine of data and audience insights to inform content strategy and sales enablement. Data from internal search can help improve conversion rates, reveal gaps in the content journey or optimization needs, and increase customer loyalty and trust as they find what they need right on your site.
What You’ll Learn:
- If your brand should be investing in internal site search
- The massive missed opportunities for companies that don’t take this seriously
- How to use internal site search data to make improvements for marketing, sales, and company-wide
- How to balance on-site search with traditional SEO
Resources:
Request a free AIO Audit: http://97thfloor.com/ai-audit
Connect with Justin on LinkedIn: https://www.linkedin.com/in/justin-loera-a156969
Connect with Paxton on LinkedIn: https://www.linkedin.com/in/paxtongray/
Read the article: https://97thfloor.com/articles/podcasts/how-to-blend-brand-behavior-data-and-ai-to-win-in-modern-marketing/
Read the article: https://97thfloor.com/articles/podcasts/internal-search-the-conversion-channel-youre-not-tracking↗
Looking for an agency that'll be worth the investment? 97th Floor creates custom, audience-first campaigns that drive pipeline and conversions. Get started here: https://97thfloor.com/lets-talk/.
Timestamps:
02:43 - Which companies need internal search
05:44 - The data goldmine vs. Google Analytics
16:51 - Building the C-suite business case
23:53 - Teams that benefit from search data
25:15 - Breaking down team silos
"You could have the best search engine in the world, but if your content isn't good, it doesn't matter. And it's an inverse relationship too. You could have great content, poor search, and still have the same problem." - Justin Loera
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.