How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis, CMO @ AudioEye

Marketing is more unpredictable than ever—ad costs rise, algorithms change, and audience behaviors shift overnight. But there’s one thing you can control: how effectively you convert the traffic you do get. 

That’s where CRO (conversion rate optimization) becomes your force multiplier—turning uncertainty into opportunity and making every marketing channel more profitable. 

What You’ll Learn: 

• How to identify and guide high-intent vs. low-intent visitors to the right next step  
• Why behavioral segmentation is key to higher conversions, and how to do it
• The 80% rule that changes the game for continuous testing

Resources: 

https://97thfloor.com/articles/podcasts/how-to-get-more-roi-from-every-marketing-channel-with-cro/ 

https://www.linkedin.com/in/sollis 

"Usually without a doubt the lowest hanging fruit and opportunity to double leads, double revenue really quickly [is conversion optimization]." - Chad Sollis 

Timestamps: 

03:19 - Chad's 90-day battle plan: data, long-tail, CRO

07:48 - Actionable audience insights through clickstream analysis

14:59 - CRO testing framework: audience (70%), content, creative

19:29 - Accessibility as $8 trillion business opportunity

21:52 - AudioEye's three-pronged accessibility approach

24:05 - How accessibility boosts SEO and GEO