Search is changing fast, and AI is at the center of the disruption.
With LLMs reshaping SERPs, Google's AI Mode on the horizon, and AI assistants claiming search share, SEOs have more to consider than ever before.
Marie Haynes is an expert SEO and AI Consultant known for her deep expertise in Google’s search algorithms and machine learning systems—including the intricacies of E-E-A-T. Marie is a fearless experimenter who thrives on exploring emerging tech. Now, she’s laser-focused on mastering Google's AI Mode and harnessing the power of LLMs like ChatGPT and Gemini to prepare her clients for a future where AI agents revolutionize the web.
Marie joins Paxton Gray to spell exactly what we do and don’t know about changes in search, and what SEOs should do to stay ahead.
What You’ll Learn:
- A roadmap for navigating search changes through 2025.
- Clear priorities for where to focus your SEO efforts.
- A step-by-step framework to start experimenting with AI search.
Resources:
https://97thfloor.com/articles/podcasts/ai-search-what-seos-need-to-know-and-do-right-now/
https://www.linkedin.com/in/marie-haynes
"My barometer for is content good or not is if you took the content on your website and you removed it from the web, would the web be suffering?" - Marie Haynes
Timestamps:
03:59 - SEO vs GEO debate: Are they different strategies?
08:22 - Building reputation as key to winning in AI search
13:46 - The decoupling of content and SEO in the AI era
18:01 - Tactical approaches to appear in AI responses
26:50 - Google's AI mode experiment and what to expect
32:03 - How brands can influence their AI representation
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