THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

Reflection doesn’t always come up as a key marketing skill (like writing, strategy, or knowing an algorithm.) BUT to get visible as a go-to voice in your field, you need to first pause, reflect on your experiences, and clarify your perspectives,
In this podcast episode, I talk about how building a habit of reflection will support your thought leadership practice and share dozens of reflection questions for you – to make this e...

Executive visibility… a lot of people tell me, “Tania, I'm just too introverted to put myself out there.” I really do get it. Being perceived and opening yourself up to potential judgment can be very scary.
But when I think about what introversion really is: thriving from time spent alone or in 1:1 conversations where we feel seen and understood -  executive visibility is a perfect fit for our tendencies.
In this epis...

Using LinkedIn is kind of like eating your vegetables. You know it’s good for you and something you’re “supposed” to do. 
But you’re a social impact communicator. You’re busy and you have a lot of options for ways to get your message out there. That means you have to be strategic about where you spend your time.
In this episode, I share 10 ways you can strategically use LinkedIn as a social impact communicator. Hopefully,...

*In the episode, I accidentally say "offensive" instead of "defensive" when talking about my second takeaway - my error!*

I just got back from the Communications Network Conference in Kansas City!
I’m taking a page out of my own book (aka the previous episode) and sharing key takeaways and practical applications from what I learned – specifically for your thought leadership and executive visibility...

We’re in the thick of conference season. LinkedIn is a great tool to prepare for gatherings beforehand, build stronger connections during the event, and maintain relationships into the future.
How do you maximize LinkedIn for conferences? The work starts before you arrive and continues after you leave. Let’s talk about it. 
In this episode, we'll explore how to leverage LinkedIn to have a better conference experience...

Do you gravitate towards statistics over storytelling in your social impact communications? 

You’re not alone – in a Stanford study, students were asked to prepare a 1 minute speech about crime. Students used an average of 3 statistics in their 1 minute speech, but only 1 in 10 students told a story. 

Just 10 minutes later, only 5% of people remembered the data shared.  However, 63% of attendees remembered the stories. 

In this episod...

Publishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field.
But it can be a LOT to take on in addition to your existing social impact work.
Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her new book in record time (writing it in 4 weeks and publishing it in 4 month...

Welcome to our final episode of this special summer series of the Campfire Circle podcast. We’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with Bernice Chao and Jessalin Lam where we dive into the unique visibility challenges that AAPI leaders face. They share practical tips and stories about how they reframed cultural messages and ...

Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with Dr. Devona Stalnaker-Shofner, a professor and mental health counselor. We are diving into how we can nurture future social change agents and ground ourselves in our “why.”
Finally, we talk about a new ...

Welcome back to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with Ché Elizaga Castro, a brand strategist and storyteller. We are diving into the power of story for change, especially our personal stories and the things we've grown through to become the guides we...

Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with my friend Aila Malik, a lawyer by schooling, nonprofit executive by trade, and change agent in many ways. We are diving into how our personal experiences shape our social change work at nonprofits and beyon...

Are you a nonprofit leader trying to build stronger relationships? Sales Navigator can help you do it. But if you’re like me, you’ve probably tried the free trial and thought, “OK, what do I do?”
This podcast episode covers 3 specific case uses in LinkedIn Sales Navigator for nonprofit leaders. It’s a replay from a LinkedIn Live I did in partnership with Percent and LinkedIn for Nonprofits.
If you’re trying to build tailo...

Sophie Pyne is a nonprofit founder, private practice therapist, creator of the Ocean Healing & Therapy online group coaching program, and so many other things! Her lived experience is the silver thread that ties it all together.
As Sophie became LinkedIn-curious to grow her visibility and business(es), she joined the LinkedIn Content Sprint. This podcast episode shares a case study of what can be possible when you consiste...

It’s Spring – everything around us is getting ready to blossom! This episode features some off the cuff thoughts that may be resonant for you in this season, as we leave winter behind.

I talk about:
[02:09] Creating an arm of my business for B2B organizations
[05:16] Navigating the B2B marketplace as a consultant
[06:48] Positioning yourself as a go-to voice in 2024
[07:40] Thought leadership efforts both ...

Whether you were actually born between February 19 and March 20 or not, those attracted to social impact work often resonate with Pisces traits like sensitivity, creativity, empathy, and compassion. 
What better time than Pisces season to dig into our deepest stories, feel our emotions, dream up big visions, and use all that empathetic energy as fuel to build trust and community? 
In this episode, I share how you can use Pi...

Our personal brand is a powerful business tool to establish trust, credibility, and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it!
Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so ...

When I served as a nonprofit executive director, I read Denise Brosseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community.
In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership Strategist, Author, Executive Coach, and LinkedIn Learning Instructor.
“Thoug...

You want your LinkedIn content to build trust and community right? To make your ideal reader stop their scroll and start thinking differently about the issue you can help them with?
In this episode, I’m sharing my top 10 tips on HOW to write more engaging, effective, and powerful LinkedIn content, which comes from copy coaching (yes I did the math) almost 1,000 posts inside my Content Sprints.

We talk about:
[02:57...

You’ve probably heard how important it is to build your email list. But people’s email addresses aren't just going to drop from the sky. They've got to come from somewhere and what better place than LinkedIn - the place where so many of your decision-makers are already hanging out?
My dear friend and email marketing queen, Jess Campbell and I partnered on a workshop to share real strategies of what actually has worke...