Can Nice Guys Win Elections?

What happens when a naturally positive person faces pressure to run a negative political campaign? 

In this revealing episode, Dave shares his struggle with a campaign consultant who insisted he "has no chance of winning" unless he attacks his opponent. Dave opens up about his surprising past as a reality TV contestant, and how that experience mirrors today's political landscape where candidates often become larger-than-life characters rather than real people.

From antisemitic attack ads that actually worked, to the challenge of staying true to yourself while trying to win, Dave takes us behind the scenes of local politics where things aren't always as clean as they seem. Plus, find out why his experience as a marketing expert and author on likability is being put to the ultimate test in his run for town supervisor.

Will Dave choose to "go high" even if it means risking the election? Tune in for an honest look at one candidate's struggle to balance winning with staying true to his values!