Welcome back to The Canna Boss Babes Podcast! We’re coming to you from the bustling halls of MJ BizCon 2024 in Las Vegas, and today’s guest is a powerhouse innovator in the cannabis space: Missy Bradley, a journalist-turned-cannabis-entrepreneur from Ripple in Colorado.
Missy shares her fascinating journey into the cannabis industry, Ripple’s science-driven product innovations, and her take on the challenges and opportunities facing cannabis businesses today. This episode is packed with insights into how Ripple is creating functional, fast-acting cannabis products that are changing the way we consume and benefit from this incredible plant.
What We Covered in This Episode:
Missy’s Cannabis Journey
• Transitioning from journalism to cannabis entrepreneurship.
• How a childhood friend’s idea for microdosed tea inspired her to join the cannabis industry in 2014.
• The evolving understanding of cannabis science and its medical benefits.
Ripple’s Product Innovation
• The story behind Ripple’s flagship water-soluble THC powder and its groundbreaking absorption technology.
• Why Ripple avoids nanoemulsification and instead controls for particle size and shape for safe, effective absorption.
• Ripple’s diverse product line, including:
• Gummies, powders, and tablets.
• Cannabinoid blends like Max Relief with THC, CBD, CBG, and CBC for anti-inflammatory and functional benefits.
• Exciting upcoming products featuring THCV for energy and focus.
Challenges in the Cannabis Industry
• The lack of standardized lab testing and its impact on product consistency.
• Issues with taxation, federal legalization delays, and the barriers to market entry.
• The state of compassion programs and traditional markets in Colorado.
The Future of Cannabis
• How federal legalization could impact the industry.
• The need for better education, stigma reduction, and accessibility for new consumers.
• Ripple’s commitment to science, innovation, and creating products that improve lives.
Key Takeaways:
1. Science is Key: Ripple’s clinical studies show absorption within 10 minutes, making their products reliable and fast-acting.
2. Functional Cannabis: With products designed for balance, relief, and everyday functionality, Ripple is redefining cannabis as medicine.
3. Overcoming Challenges: From taxation to misinformation, Ripple is navigating the complexities of the cannabis industry with resilience and innovation.
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