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June 8, 2021 23 mins

It’s a great idea to buy that bike or bookcase with the label: Assembly required. In fact, diving in and doing some hands-on work will change not only how valuable you believe something is, but how happy you are.

And you don’t have to be particularly skilled at something to get these results. This is called the IKEA effect, even though it’s actually been around a lot longer than the giant IKEA stores have. Cara shares how to use this effect to improve your personal and team commitment to your project.  

Ready to stop procrastinating & get your idea off the ground? Join me and Build Something here: https://carabrookins.com/buildsomething/ 

Find show notes and resources mentioned in this episode: Here

Find more inspiration on CaraBrookins.com

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