Engaging Gen Z in Careers: Beyond Likes and Followers

Close to two-thirds (64%) of 18- to 24-year-olds trust career advice on social media. While social media provides a new way to deliver information that's particularly appealing to young workers, following advice on social media can be risky because people often conflate popularity with trustworthiness. How can career services providers, teachers, parents, and others provide engaging and trustworthy information? In this episode of The Career Confidante, host Marie Zimenoff welcomes Jake Richings, the founder of Authentic Engagement, a company dedicated to revolutionizing how we engage young people in careers. This episode is a deep dive into the challenges and strategies of connecting with Gen Z, a generation often misunderstood and stereotyped for their online presence. Jake will shed light on why traditional methods of career engagement are failing with young people and how to create a meaningful change in behavior that leads to GenZ initiating career conversations, developing future-proof skills, and showing interest in diverse industries. Marie and Jake explore why young people seem disengaged from traditional career paths and workplaces and how industries can attract the next generation and make their careers appealing. This episode is a must-listen for educators, employers, parents, and anyone interested in understanding and engaging with Gen Z on a deeper level. Join us to learn how we can inspire and prepare the next generation for the evolving world of work. Tune in for an enlightening discussion filled with insights and innovative strategies.