Elvin Turner (Bestselling corporate Innovation author and advisor). How Corporate Culture can help and hinder large corporations looking to Innovate and the crucial role that start-ups can play on this journey.

Host: Ken Valledy (Partner/Co-founder at Progressive)
Progressive helps organisations unlock and commercialise new growth opportunities more rapidly than their competition and more effectively than traditional innovation programmes.

The Catalysts Podcast focuses on the key benefits of corporates and startups working together and how these partnerships can become a catalyst for change for the future. In each episode we will discuss a key topic area behind these partnerships with either a startup or a senior corporate stakeholder.

In today’s episode, I want to focus on the whole area of corporate culture and how it can help and hinder large corporations who are looking to deliver a successful Innovation strategy.

 To help me in today’s episode, I am really pleased to have as my guest Elvin Turner who is a Bestselling corporate innovation author and advisor. His recent book ‘Be less Zombie’ has been described by Simon Collins, Senior Vice President, Mastercard as….

 “A must-read for anyone - in any business sector, at any career level - who is passionate about the serious business of innovation. A practical guide to curating a culture of innovation and navigating against the headwinds of organisational status quo.”

Elvin and I discuss many topics, including, what are the tell tale signs that corporate culture isn't right for Innovation in an organisation?  Why working with start-ups is crucial to making a corporation more Innovation focussed? What is the key first step that a corporation should take towards creating and sustaining an innovative culture and subsequently, becoming less Zombie like?

Elvin's contact details:
Twitter : https://twitter.com/elvinturner
LinkedIn: https://www.linkedin.com/in/elvint/

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