November 6, 2023 • 34 mins
Geared up for a thrilling dip into the future of gaming? Strap in as we navigate the electrifying realm of artificial intelligence and its implications on the gaming industry. We promise you a stimulating conversation on how AI might transform the landscape of video games - think grander games, long-term service branch models, and much more. However, we’re not shying away from the potential pitfalls either. Creating video games is an intricate process that demands more than just AI, and we’ll be tackling those complexities, head-on.
As we venture further, we're set to uncover the intriguing intersection of AI, gaming, and advertising. Imagine personalized ads, tweaked matchmaking algorithms, and boosted microtransactions - AI could make all this possible and more. We’ll investigate how developers might harness AI to pump up profits and how some companies are already laying the groundwork for AI-driven gaming. Join us for this exhilarating journey into the sometimes complex, but always thrilling world of AI in gaming.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right.
So I had this question for thepast several weeks.
It popped up in my head Futureof gaming with AI right?
What does that look like?
I thought of it mainly from thethought processes when I
preordered NBA 2K24, right.
(00:20):
And then I thought to myselfman, is there ever going to be a
day where they don't have tomake a 2K25, 26, 27, but instead
it's just NBA 2K and AI alwaysupdates it.
Right?
You can update the players, newdraft, people even make slight
(00:43):
changes to the game, like ifSeattle comes back as a team
again you know stuff like thatand it just seems like it'd be
such an efficient way for themto do it.
Now, this is a bit of an anomaly, I guess, which we'll talk
about more, but they make a lotof money off of in-game
purchases.
There's a lot of people thatjump in there and say, hey, I
(01:08):
want to be rated 99 overall,which, if you don't know, 2k
it's as high you can be andthey'll spend over $100 to
upgrade their their owncustomized player to make them
that, so they can compete online.
So it's a unique situation forthem to continue to make money
even if they employ AI over at2K Sports.
(01:28):
Yeah, but I did raise somequestions.
I thought we should talk aboutit, you know.
Yeah, I think it's.
Speaker 2 (01:35):
I think it's a great discussion.
Speaker 1 (01:37):
OK, well, let's not waste any more of your time and
let's slap right into it.
What's going on?
Everybody?
I'm John and I'm Denison, andthis is the catch up.
All right?
(02:13):
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So, with that said, let's jumpinto this topic.
(04:53):
Man, so I know we kind of laida little bit of groundwork
before we started.
You know doing our thing.
What's your overall thoughts?
You know, like I said, lay thegroundwork.
What's your overall thoughts onAI developed or influenced
games?
Speaker 2 (05:15):
You know, I that's a good question, it's a really
good question.
I think you can go into a fewdifferent directions, but I
think you know, one of the quickand easiest ways is that I
think it can allow us to havebigger 古いきり返す.
Oh, excuse me, Uh-huh.
Bigger yachts Of course, yeah,bigger yachts.
(05:37):
But other than that, I believethat I think that it can make us
or allow us to create biggerand better games.
Reason being is because youknow, if we're using it properly
, we have the opportunity tohave AI create or really ease
(06:03):
the burden of creating certainthings, because you can have
this AI model create it.
You know, in the fraction ofthe time that it would take a
normal human to do it, becauseyou know you can have the AI
create a baseline and then ahuman can come in and do like
those small little details.
So I think that's somethingthat would be really helpful.
(06:26):
I do think kind of what you werealluding to earlier.
I do think that it can help for, like long term service branch
models.
You know, something similar tolike a world of Warcraft,
something that's, you know,built to be sustained for a long
period of time, because you canconsistently have an AI that
goes in and injects new content,new things and all sorts of
(06:50):
things to create more longevityfor video games.
But I can also see it kind ofbackfiring in some ways, because
you know it's a complicatedthing.
Making video games isincredibly complicated and it's
(07:12):
something that you consistentlylike do better on, I guess if
that makes any sense.
Like you know, you're alwaystrying to make something more,
make more realistic.
You're always trying to makesomething with better competent
camp and all sorts of otherthings, and so there's a lot
(07:33):
that kind of goes into it.
But overall I think it can havea very positive impact on the
gaming industry if used properly.
Speaker 1 (07:44):
I agree.
You know I laid out this idea Ihad at the beginning thinking
about.
You know how games are renewedevery single year Madden's.
Another example, obviously FIFAis you know.
These are all examples of howAI could update those games are
(08:10):
really there's more like peoplewho are deep into SIM, right,
their games did that often.
The thing about eye racingobviously Gran Turismo is one.
Is there a I don't know whyit's popping in my head the
(08:33):
flight simulator, the banger ofthe game.
But do you think that these aregames that could benefit from
an AI that over time could lookat these games and be like all
right, let's set date for thisimprovement.
You know, and then it just goesout and does it, it does it on
internally and then lets youknow about it when you get on,
(08:55):
you know.
Speaker 2 (08:56):
Yeah, I mean, I can see, I can see those games help
for it.
Now, I think, for businessaspect of it, I think there may
be something you know, there maybe a problem with that type of
mentality, that type of use ofAI, because monetarily, a lot of
(09:23):
video games, you know, creating, releasing a new video game has
generates far more profit thanmaintaining a video game.
Sure, you know.
So I think I can see that itcan be a benefit to the user.
(09:47):
Right, you know, you buy onecopy of the game and you have it
forever.
Right, you continue to keep it.
I mean, heck.
A great example of thisactually is, in some ways, is
GTA 5, right, that game came outall the way back in, like the
PS3 and PS, or in Xbox 360 era.
(10:11):
Geez, right, wow, that's crazyand it lasted all the way up and
still is an ongoing thing.
Speaker 1 (10:23):
I do have a PS3 copy of that.
I forgot all about that.
Speaker 2 (10:26):
Exactly, exactly, and so you have.
You know that game has lastedall the way up to now, yeah, and
potentially, you know, willcontinue until I think.
Right now they're looking, fromwhat I've heard, leaks and
stuff like that of like a 2025release date.
(10:46):
So that's two more years, right?
That's insane for a game thatis so old.
Speaker 1 (10:53):
So that's a side note too.
Has a game ever done thatbefore, where it's sequel comes
out 12 years later?
Speaker 2 (11:02):
Yeah, no, there's.
There's a couple that come tomind, yeah.
Speaker 1 (11:08):
All right, this is your amateur gamer over here,
doggin.
Speaker 2 (11:12):
Yeah, no, I mean.
One that comes to mindautomatically is Kingdom Hearts.
Oh sure, Sure yeah.
The Kingdom Hearts 2 came outin what?
2008?
I think it was, and we didn'tactually get a Kingdom Hearts 3
(11:36):
until I think it was 2020.
Speaker 1 (11:41):
What Okay?
Speaker 2 (11:42):
So, yeah, it's so.
There are gaming studios thatdo take their time when it comes
to when it comes to new gamesbeing released.
Speaker 1 (11:56):
Yeah, I'll tell you one that I can think of.
It's not really sequel,necessarily.
I just got to shout this out,bro.
I'm so excited.
I wanted to know what yourthoughts were.
They're making a new Star WarsKnights of the Old Republic, bro
.
Speaker 2 (12:11):
Oh yeah, I heard about this.
Yeah, it's gonna be so cool.
Speaker 1 (12:16):
I'm not a huge Star Wars guy for those watching, but
I love some things, but the oldnights were the of the Republic
.
It's one of the best videogames I ever played when I was a
kid.
Yeah, no, it's an amazing game.
Yeah, and I'm just a fact thatit's completely wide open role
(12:38):
playing.
You can do whatever you want todo, mm.
Hmm, that's our games, a lot ofgames.
That's how they should be, Ifeel like.
Speaker 2 (12:46):
Yeah, no, I wholeheartedly agree, really do.
Speaker 1 (12:50):
And.
Speaker 2 (12:51):
I'll just give you just an update.
So, yeah, kingdom Hearts 2 cameout in 2005.
And the sequel came out in 2019.
It's, it'll be just two yearsshort, yeah, so, but yeah, I
(13:15):
mean, yeah, so I mean, there areplenty of games that have like
super long development cycles,but I guess the biggest problem,
or the biggest thing differencein these is that you would be
maintaining the game service asthings are going right.
You know, for, like, kingdomHearts deal, that was, you know,
(13:36):
we didn't have any other likewe didn't have an ongoing system
going Like, for instance, forGTA 5, there is still a GTA 5
online that is continuouslygoing.
They're continuously addingmore content to the game.
They're, you know, doing allsorts of different things.
(13:59):
So it's still actively beingdeveloped and worked on.
And I do think that AI systemscan create Games that would be
able to benefit very well fromthat.
Because, yeah, you could saykind of, like you already said,
like on this date, release thistype of content or whatever like
(14:21):
that.
But you know, even then youcould even have getting on a
more grandiose level.
Right, you could have an AIessentially write out content.
You could say, hey, we havethis game, we want to want you
to write out 10 years worth ofcontent yeah, right, yeah, you
(14:45):
know, and what would need to bein it and stuff like that.
And now it's going to list outlike all the different ideas and
the storylines that it cancreate, all sorts of things, and
then it can come in and likestart working on each of those
individual projects.
So that way it everything makesthat date.
Speaker 1 (15:03):
So you know that's always a thought process.
Speaker 2 (15:06):
I think that would be , you know, could be potentially
really really good for theplayer.
Speaker 1 (15:13):
Well, and that's kind of one of the things I was
thinking about, asking you to behonest with what that would
look like.
You know what would be anefficient way to use AI to make
games.
You know, I like those ideas, Ireally do, I think also, I do
think in the year, in the ideaof yearly renewed games, you
(15:37):
know, like 2K, like men, thatthere would be a benefit.
Actually, you know what I woulddo, which, of course, I'm not
looking at the bottom line,right, but if I were, I would
think you know what, man, okay,I'm going to build NBA 2K, right
?
Mm-hmm, I don't know how youname it necessarily, but it's
(16:01):
going to cover multiple years,yeah, you know.
And then we're going to have AImake it better for like two or
three years, so that way we canmake the next one the best one
we could possibly make.
Yeah, because the problem withthose games, they just don't
have time.
They don't have time to makethose things back.
Speaker 2 (16:21):
Yeah, they just churned it out like a freaking
you know thing.
Speaker 1 (16:26):
Yeah, I was in a cutscene on PS4.
Granted, I hadn't bought my PS5yet.
I was in a cutscene where therewere players sitting in a
locker room behind me, right,mm-hmm, and they looked like
paper.
They looked like sheets ofpaper, and even on PlayStation 4
(16:48):
, there was no good excuse forthat, except for the fact that
they were rushed and developingthose within a year, yep exactly
you know.
Speaker 2 (16:57):
Yeah, that's sad Because it shouldn't even be a
thing like that.
Like that shouldn't be a thing,right?
You should have like 3D modelsof people sitting back there and
stuff, instead of just Like yousaid paper with that man.
Speaker 1 (17:13):
I mean, if you look at it too, you think, well, man,
I mean, you know, I can makethis so much better if I use AI.
I just think you know we'veseen AI develop in every way.
You know it just would makesense to me that it would help
(17:35):
in this way too.
Speaker 2 (17:38):
Yeah, I think so.
I mean, the possibilities arekind of endless, right, because
you can have it to where the AIhelps you develop different DLC.
You can have it to where it youcan help you develop.
Now, more cynical portion of meis ways to keep players you
(18:02):
know engaged.
Essentially, engaged in stuckin the system.
Right, you can come up with newways for people to pay for
different things by using the AI.
So I think you know the skiesreally is kind of like the limit
for a little bit yeah.
Speaker 1 (18:25):
Without doubt, man, without doubt there definitely
are.
Like reason you know AI mayhave not been exploited on every
level yet, but it will 100% beused in that way.
(18:46):
Hey, how can we take this game?
Maybe you make the game asbroad as possible and then that
AI cones in and expands uponthat way that that you know it
finds that person's likeness andexpands upon that route is
going to take that person right.
Speaker 2 (19:02):
Yeah, exactly, Completely agree.
Yeah, but I mean sorry, goahead.
Speaker 1 (19:07):
No, I, you know, I was just thinking.
It totally makes sense.
It's going to be that way,right?
So have you seen MinorityReport?
Yes, I have, yeah, yeah, yeah.
So there's a scene.
I'm gonna pick up a still imagefrom it.
(19:28):
Excuse me, and this is reallyjust telling the future, the
only thing I find not feasibleabout this movie is that it's
not AI that fueled him.
It's like three aliens thathave supernatural beings that
they connect their entire policesystem to.
Yeah, it doesn't sound right,but it's a little weird.
(19:53):
Yeah, but let's see, that's whenthe best screenshot?
Probably this one.
Yeah, probably this one.
Let me bring this up.
I know we're kind of veeringaway from games, obviously, but
I think this is pertinent, allin the same vein.
Yeah exactly.
(20:15):
Here we go.
So this right, he's walkinginto this mall.
This Lexus ad pops up over here, this BLV ad pops up over here,
and they're just targeting himbecause they scandom way walked
in.
They knew who he was right, sothey put these digital ads up in
(20:39):
front of him as he walked in.
What's crazy about this is itmatches his gaze.
So there's this person backhere.
It's also getting a differentprojection, with different ads
aimed at him at the same time.
Speaker 2 (20:51):
Yeah, it's kind of crazy.
Speaker 1 (20:53):
Yeah, I'm not saying that that's soon, but if you
think that's not going to happen, dude, you're completely wrong.
Exactly, I know you do no.
Speaker 2 (21:04):
no, I know.
Speaker 1 (21:06):
I'm talking about views you got to know that's
going to happen, because AI Imean, the number one thing in
this world is advertising, right, yeah, and AI is definitely
going to be used in that way.
Sorry, what were you going to?
Speaker 2 (21:23):
say no.
I was just going to say I mean,honestly, you could have it to
wear in video games, right?
If everybody has theirpersonalized video game ad in
there just because of, like, youknow that's what they want to
do, so it's really not thatfar-fetched to see that.
(21:45):
You know, if we're going totake it on the bad side, right,
I can also see it as where you,through these heavily AI driven
games, you could make it towhere it becomes almost
(22:06):
impossible.
Especially for like games like2K and the Madden and stuff like
that, where there's like a lotof microtransactions.
These AIs can do an amazing jobof convincing you that you need
to buy you know X amount of youknow, I don't know purchasable
(22:31):
items with real money, becauseof how well they target you with
the ads, as well as how wellthey play you right, because,
think about it, right, if you'regoing matchmaking, I can see it
this way.
Right, this is more, you know,insidious, but I can see it to
wear in matchmaking.
(22:52):
They're all there and I thinkin some ways, they're already
doing this.
Right For some of thematchmaking algorithms.
But think of you going into alobby right Of wanting to just,
you know, play some pickup games, right, and then it pairs.
It knows, oh, this particularperson needs is more susceptible
(23:17):
to these types ofmicrotransactions, these types
of clothing that they would wantto have for their player, or
whatever.
Let's find an exact player thathas all of this stuff and match
them up with this person andmake sure that their skill level
(23:40):
is above a certain point.
So that way, that person onewill lose to the person with the
nicer stuff and two, it'll makethem it'll.
It will continue that samecycle.
So that way, eventually,subliminally, or sublimity gosh,
(24:04):
darn, my brain's not workingbut you're going to say, well, I
need to buy X to be able to be,to be able to play at this
level, even though you know, youdon't know that they're playing
, they're just like betterplayers, or like, literally,
(24:26):
people who have just beentraining and practicing and
becoming better.
You don't know that, but they,I know it and they're going to
put that on you and so it canincrease micro transactions.
You know I can.
I can see a lot of it.
You know a lot of gamedevelopers being able to milk
(24:49):
this type of technology toincrease their profit.
Speaker 1 (24:53):
I completely agree.
I mean, they already have setthe groundwork in that for
certain games.
Of course I'm just getting backin the gaming, but I already
noticed on 2k right, one of thethings that you can do as your
player is you can gain fans andtherefore gain new advertising
(25:15):
opportunities, right,Endorsement opportunities.
And so one of them was fromGatorade.
And they oh yeah, it was weird,right?
So you design your own bottle.
That's like a water bottle,right, it's like a Gatorade.
You have some name for it.
Speaker 2 (25:34):
Yeah.
Speaker 1 (25:35):
And you design, you put, say what color you wanted
and how you want the logo on it,all that stuff.
It's so cheesy dude.
And then on the PS4 version,I'm sure you do on the PS5
version, but on the PS4 versionyou never see that freaking log
model, oh my gosh.
So actually there's a wholeother game like our whole, or
(25:55):
part of that game I could ventabout very strongly on the PS4
version specifically.
But yeah, with that it tellsyou after you ink that deal, you
also now get 10% off buying oneof those bottles online in real
(26:16):
life.
Why yeah?
So these companies are alreadylaying the framework for this
man.
Speaker 2 (26:24):
Yeah, now it sounds like it.
So it's already.
You know, it's already becominga problem and AI is just going
to accelerate it to you knowthat even higher degree.
Speaker 1 (26:36):
Oh yeah.
Speaker 2 (26:38):
Or go ahead.
Speaker 1 (26:40):
No, I have a.
I'll tell you that thing.
Right.
So there's a whole side of themy career story that you get on
the PS5 version of 2K20.
You don't get on PS4.
Oh, wow.
It's so annoying dude.
There's like you help or youget Devin Booker's, Jordan's by
(27:04):
helping work with them in thispark situation.
You meet, you meet Jake Halland get to record a song with
them.
That's cool, yeah, and then.
But the main thing is this soyou're putting together like
(27:25):
your entrance stuff, right andso it says what do you want your
entrance song to be?
You know, there was a, I think,even like your motion and stuff
like that, and there was asegment where the coach showed
you what your locker room lookslike and you go over here and
(27:46):
you find you starting and youknow you go over here and you do
this in the locker room, blah,blah, blah.
And then there's another partof it where you decide what you
wear and you you'll.
That's part of every game youwalk through.
You know how, like pregame, yousee like Russell Westbrook walk
(28:06):
through with whatever he'swearing, and that's part of this
.
So you still, you know you haveyour outfit and then you're
walking to the locker room withthat and the cameras are on you,
right?
Oh, this can help ink.
What kind of shoe deal you wantto paint on how your dress?
All of that I just mentioned islaid out in the game and not in
(28:29):
the freaking game.
That's crazy.
Yeah, the locker room isn'teven there, bro.
There's no locker room you cango to.
I spent money for these songsand the sound effects to happen
while I'm playing, right, like Ipicked that little sonic coin
to ding from when I hit a freethrow that's.
(28:49):
That doesn't even happen in thegame at all.
Oh my gosh, yeah.
And then you don't have any.
I bought a whole suit, a wholesuit because I'm like I'm trying
to ink that deal with Nike.
You don't even have a walk in.
There's none of that.
There's no walk out to thecourt, there's no walk into the
stadium.
I'm like bro and see, I guessthe tie bag.
(29:13):
That was very frustrating, butthe tie bag, like you would
think that's the thing I couldtake care of.
Hey, this is an S4 version.
Let's wipe it out, maybe evenfind something that we can do.
That's an entertaining PS4,just for PS4, you know or 360,
or I guess it'd be one.
Xbox one I don't even care aboutXbox, but but yeah, you know
(29:38):
it's.
Yeah, it was crazy, I was likebro.
Anyway, it's another idea.
You know, I think we had a goodconversation about this, unless
you else you want to add.
Speaker 2 (29:48):
No, I mean, I think the only thing that I really
wanted to add is and stuff.
I think one reason why I thinkthis future is still kind of far
off, at least when it comes togame development, you know, is
games are very complicated andone of the biggest things about
(30:10):
them is that, like you know, alot of these run on graphic
engines or game engines, andthat's how essentially the
backbone, if you really want tothink of it, is the backbone of
how the games are made right andhow they act and all sorts of
other stuff.
(30:31):
And you know, that's one thingthat just can't be replicated
with an AI, at least notcurrently in its current state.
And so, you know, I think theseare great thoughts and I think
it is something that we do needto continue to work on and speak
(30:51):
about, because it shapes howthe gaming industry will move
forward right and how we as asociety will move forward to
push them in the right direction.
So we don't have to double back, because I feel like that's a
lot of issues that we get Ingeneral with some of the AI that
(31:12):
we have right now.
Right.
Speaker 1 (31:14):
Oh yeah, I completely agree, man.
I mean, first of all, this isgoing to happen.
Ai is going to touch onwhatever segment you imagine
that it could, right, if it'simportant to you.
You got to speak your voice,just like this, right, because
our voice from the outside isgoing to be different from you
(31:36):
know there's on the inside.
That's just how it goes withalmost everything, and then I
completely agree with them, man.
You got so many opportunitiesin this sector especially, you
know, gaming, really amazing andmaybe even fast forward the
race to augmented and actualvirtual reality.
(32:02):
You know, actual, not justputting on a goggle, but like
your entire senses are putinside a virtual realm you know
Exactly exactly.
Speaker 2 (32:10):
That would be amazing , It'd be crazy.
You have to let me know how itgoes, you'll have to let me know
.
I feel like I did before.
I would.
Speaker 1 (32:20):
They wrote ready player one for a reason.
Actually, they do have playertwo.
Okay, I got go at some pointthen.
All right, yeah, it'll be cool.
There's a lot that can comefrom this.
So I think we had a gooddiscussion on this and thank you
guys, so much for tuning in.
Thank you much for listeningand for watching.
(32:41):
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(33:02):
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I will catch up with you nextweek.
All right.
So I had this question for thepast several weeks.
It popped up in my head Futureof gaming with AI right?
What does that look like?
I thought of it mainly from thethought processes when I
preordered NBA 2K24, right.
(00:20):
And then I thought to myselfman, is there ever going to be a
day where they don't have tomake a 2K25, 26, 27, but instead
it's just NBA 2K and AI alwaysupdates it.
Right?
You can update the players, newdraft, people even make slight
(00:43):
changes to the game, like ifSeattle comes back as a team
again you know stuff like thatand it just seems like it'd be
such an efficient way for themto do it.
Now, this is a bit of an anomaly, I guess, which we'll talk
about more, but they make a lotof money off of in-game
purchases.
There's a lot of people thatjump in there and say, hey, I
(01:08):
want to be rated 99 overall,which, if you don't know, 2k
it's as high you can be andthey'll spend over $100 to
upgrade their their owncustomized player to make them
that, so they can compete online.
So it's a unique situation forthem to continue to make money
even if they employ AI over at2K Sports.
(01:28):
Yeah, but I did raise somequestions.
I thought we should talk aboutit, you know.
Yeah, I think it's.
Speaker 2 (01:35):
I think it's a great discussion.
Speaker 1 (01:37):
OK, well, let's not waste any more of your time and
let's slap right into it.
What's going on?
Everybody?
I'm John and I'm Denison, andthis is the catch up.
All right?
(02:13):
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So, with that said, let's jumpinto this topic.
(04:53):
Man, so I know we kind of laida little bit of groundwork
before we started.
You know doing our thing.
What's your overall thoughts?
You know, like I said, lay thegroundwork.
What's your overall thoughts onAI developed or influenced
games?
Speaker 2 (05:15):
You know, I that's a good question, it's a really
good question.
I think you can go into a fewdifferent directions, but I
think you know, one of the quickand easiest ways is that I
think it can allow us to havebigger 古いきり返す.
Oh, excuse me, Uh-huh.
Bigger yachts Of course, yeah,bigger yachts.
(05:37):
But other than that, I believethat I think that it can make us
or allow us to create biggerand better games.
Reason being is because youknow, if we're using it properly
, we have the opportunity tohave AI create or really ease
(06:03):
the burden of creating certainthings, because you can have
this AI model create it.
You know, in the fraction ofthe time that it would take a
normal human to do it, becauseyou know you can have the AI
create a baseline and then ahuman can come in and do like
those small little details.
So I think that's somethingthat would be really helpful.
(06:26):
I do think kind of what you werealluding to earlier.
I do think that it can help for, like long term service branch
models.
You know, something similar tolike a world of Warcraft,
something that's, you know,built to be sustained for a long
period of time, because you canconsistently have an AI that
goes in and injects new content,new things and all sorts of
(06:50):
things to create more longevityfor video games.
But I can also see it kind ofbackfiring in some ways, because
you know it's a complicatedthing.
Making video games isincredibly complicated and it's
(07:12):
something that you consistentlylike do better on, I guess if
that makes any sense.
Like you know, you're alwaystrying to make something more,
make more realistic.
You're always trying to makesomething with better competent
camp and all sorts of otherthings, and so there's a lot
(07:33):
that kind of goes into it.
But overall I think it can havea very positive impact on the
gaming industry if used properly.
Speaker 1 (07:44):
I agree.
You know I laid out this idea Ihad at the beginning thinking
about.
You know how games are renewedevery single year Madden's.
Another example, obviously FIFAis you know.
These are all examples of howAI could update those games are
(08:10):
really there's more like peoplewho are deep into SIM, right,
their games did that often.
The thing about eye racingobviously Gran Turismo is one.
Is there a I don't know whyit's popping in my head the
(08:33):
flight simulator, the banger ofthe game.
But do you think that these aregames that could benefit from
an AI that over time could lookat these games and be like all
right, let's set date for thisimprovement.
You know, and then it just goesout and does it, it does it on
internally and then lets youknow about it when you get on,
(08:55):
you know.
Speaker 2 (08:56):
Yeah, I mean, I can see, I can see those games help
for it.
Now, I think, for businessaspect of it, I think there may
be something you know, there maybe a problem with that type of
mentality, that type of use ofAI, because monetarily, a lot of
(09:23):
video games, you know, creating, releasing a new video game has
generates far more profit thanmaintaining a video game.
Sure, you know.
So I think I can see that itcan be a benefit to the user.
(09:47):
Right, you know, you buy onecopy of the game and you have it
forever.
Right, you continue to keep it.
I mean, heck.
A great example of thisactually is, in some ways, is
GTA 5, right, that game came outall the way back in, like the
PS3 and PS, or in Xbox 360 era.
(10:11):
Geez, right, wow, that's crazyand it lasted all the way up and
still is an ongoing thing.
Speaker 1 (10:23):
I do have a PS3 copy of that.
I forgot all about that.
Speaker 2 (10:26):
Exactly, exactly, and so you have.
You know that game has lastedall the way up to now, yeah, and
potentially, you know, willcontinue until I think.
Right now they're looking, fromwhat I've heard, leaks and
stuff like that of like a 2025release date.
(10:46):
So that's two more years, right?
That's insane for a game thatis so old.
Speaker 1 (10:53):
So that's a side note too.
Has a game ever done thatbefore, where it's sequel comes
out 12 years later?
Speaker 2 (11:02):
Yeah, no, there's.
There's a couple that come tomind, yeah.
Speaker 1 (11:08):
All right, this is your amateur gamer over here,
doggin.
Speaker 2 (11:12):
Yeah, no, I mean.
One that comes to mindautomatically is Kingdom Hearts.
Oh sure, Sure yeah.
The Kingdom Hearts 2 came outin what?
2008?
I think it was, and we didn'tactually get a Kingdom Hearts 3
(11:36):
until I think it was 2020.
Speaker 1 (11:41):
What Okay?
Speaker 2 (11:42):
So, yeah, it's so.
There are gaming studios thatdo take their time when it comes
to when it comes to new gamesbeing released.
Speaker 1 (11:56):
Yeah, I'll tell you one that I can think of.
It's not really sequel,necessarily.
I just got to shout this out,bro.
I'm so excited.
I wanted to know what yourthoughts were.
They're making a new Star WarsKnights of the Old Republic, bro
.
Speaker 2 (12:11):
Oh yeah, I heard about this.
Yeah, it's gonna be so cool.
Speaker 1 (12:16):
I'm not a huge Star Wars guy for those watching, but
I love some things, but the oldnights were the of the Republic
.
It's one of the best videogames I ever played when I was a
kid.
Yeah, no, it's an amazing game.
Yeah, and I'm just a fact thatit's completely wide open role
(12:38):
playing.
You can do whatever you want todo, mm.
Hmm, that's our games, a lot ofgames.
That's how they should be, Ifeel like.
Speaker 2 (12:46):
Yeah, no, I wholeheartedly agree, really do.
Speaker 1 (12:50):
And.
Speaker 2 (12:51):
I'll just give you just an update.
So, yeah, kingdom Hearts 2 cameout in 2005.
And the sequel came out in 2019.
It's, it'll be just two yearsshort, yeah, so, but yeah, I
(13:15):
mean, yeah, so I mean, there areplenty of games that have like
super long development cycles,but I guess the biggest problem,
or the biggest thing differencein these is that you would be
maintaining the game service asthings are going right.
You know, for, like, kingdomHearts deal, that was, you know,
(13:36):
we didn't have any other likewe didn't have an ongoing system
going Like, for instance, forGTA 5, there is still a GTA 5
online that is continuouslygoing.
They're continuously addingmore content to the game.
They're, you know, doing allsorts of different things.
(13:59):
So it's still actively beingdeveloped and worked on.
And I do think that AI systemscan create Games that would be
able to benefit very well fromthat.
Because, yeah, you could saykind of, like you already said,
like on this date, release thistype of content or whatever like
(14:21):
that.
But you know, even then youcould even have getting on a
more grandiose level.
Right, you could have an AIessentially write out content.
You could say, hey, we havethis game, we want to want you
to write out 10 years worth ofcontent yeah, right, yeah, you
(14:45):
know, and what would need to bein it and stuff like that.
And now it's going to list outlike all the different ideas and
the storylines that it cancreate, all sorts of things, and
then it can come in and likestart working on each of those
individual projects.
So that way it everything makesthat date.
Speaker 1 (15:03):
So you know that's always a thought process.
Speaker 2 (15:06):
I think that would be , you know, could be potentially
really really good for theplayer.
Speaker 1 (15:13):
Well, and that's kind of one of the things I was
thinking about, asking you to behonest with what that would
look like.
You know what would be anefficient way to use AI to make
games.
You know, I like those ideas, Ireally do, I think also, I do
think in the year, in the ideaof yearly renewed games, you
(15:37):
know, like 2K, like men, thatthere would be a benefit.
Actually, you know what I woulddo, which, of course, I'm not
looking at the bottom line,right, but if I were, I would
think you know what, man, okay,I'm going to build NBA 2K, right
?
Mm-hmm, I don't know how youname it necessarily, but it's
(16:01):
going to cover multiple years,yeah, you know.
And then we're going to have AImake it better for like two or
three years, so that way we canmake the next one the best one
we could possibly make.
Yeah, because the problem withthose games, they just don't
have time.
They don't have time to makethose things back.
Speaker 2 (16:21):
Yeah, they just churned it out like a freaking
you know thing.
Speaker 1 (16:26):
Yeah, I was in a cutscene on PS4.
Granted, I hadn't bought my PS5yet.
I was in a cutscene where therewere players sitting in a
locker room behind me, right,mm-hmm, and they looked like
paper.
They looked like sheets ofpaper, and even on PlayStation 4
(16:48):
, there was no good excuse forthat, except for the fact that
they were rushed and developingthose within a year, yep exactly
you know.
Speaker 2 (16:57):
Yeah, that's sad Because it shouldn't even be a
thing like that.
Like that shouldn't be a thing,right?
You should have like 3D modelsof people sitting back there and
stuff, instead of just Like yousaid paper with that man.
Speaker 1 (17:13):
I mean, if you look at it too, you think, well, man,
I mean, you know, I can makethis so much better if I use AI.
I just think you know we'veseen AI develop in every way.
You know it just would makesense to me that it would help
(17:35):
in this way too.
Speaker 2 (17:38):
Yeah, I think so.
I mean, the possibilities arekind of endless, right, because
you can have it to where the AIhelps you develop different DLC.
You can have it to where it youcan help you develop.
Now, more cynical portion of meis ways to keep players you
(18:02):
know engaged.
Essentially, engaged in stuckin the system.
Right, you can come up with newways for people to pay for
different things by using the AI.
So I think you know the skiesreally is kind of like the limit
for a little bit yeah.
Speaker 1 (18:25):
Without doubt, man, without doubt there definitely
are.
Like reason you know AI mayhave not been exploited on every
level yet, but it will 100% beused in that way.
(18:46):
Hey, how can we take this game?
Maybe you make the game asbroad as possible and then that
AI cones in and expands uponthat way that that you know it
finds that person's likeness andexpands upon that route is
going to take that person right.
Speaker 2 (19:02):
Yeah, exactly, Completely agree.
Yeah, but I mean sorry, goahead.
Speaker 1 (19:07):
No, I, you know, I was just thinking.
It totally makes sense.
It's going to be that way,right?
So have you seen MinorityReport?
Yes, I have, yeah, yeah, yeah.
So there's a scene.
I'm gonna pick up a still imagefrom it.
(19:28):
Excuse me, and this is reallyjust telling the future, the
only thing I find not feasibleabout this movie is that it's
not AI that fueled him.
It's like three aliens thathave supernatural beings that
they connect their entire policesystem to.
Yeah, it doesn't sound right,but it's a little weird.
(19:53):
Yeah, but let's see, that's whenthe best screenshot?
Probably this one.
Yeah, probably this one.
Let me bring this up.
I know we're kind of veeringaway from games, obviously, but
I think this is pertinent, allin the same vein.
Yeah exactly.
(20:15):
Here we go.
So this right, he's walkinginto this mall.
This Lexus ad pops up over here, this BLV ad pops up over here,
and they're just targeting himbecause they scandom way walked
in.
They knew who he was right, sothey put these digital ads up in
(20:39):
front of him as he walked in.
What's crazy about this is itmatches his gaze.
So there's this person backhere.
It's also getting a differentprojection, with different ads
aimed at him at the same time.
Speaker 2 (20:51):
Yeah, it's kind of crazy.
Speaker 1 (20:53):
Yeah, I'm not saying that that's soon, but if you
think that's not going to happen, dude, you're completely wrong.
Exactly, I know you do no.
Speaker 2 (21:04):
no, I know.
Speaker 1 (21:06):
I'm talking about views you got to know that's
going to happen, because AI Imean, the number one thing in
this world is advertising, right, yeah, and AI is definitely
going to be used in that way.
Sorry, what were you going to?
Speaker 2 (21:23):
say no.
I was just going to say I mean,honestly, you could have it to
wear in video games, right?
If everybody has theirpersonalized video game ad in
there just because of, like, youknow that's what they want to
do, so it's really not thatfar-fetched to see that.
(21:45):
You know, if we're going totake it on the bad side, right,
I can also see it as where you,through these heavily AI driven
games, you could make it towhere it becomes almost
(22:06):
impossible.
Especially for like games like2K and the Madden and stuff like
that, where there's like a lotof microtransactions.
These AIs can do an amazing jobof convincing you that you need
to buy you know X amount of youknow, I don't know purchasable
(22:31):
items with real money, becauseof how well they target you with
the ads, as well as how wellthey play you right, because,
think about it, right, if you'regoing matchmaking, I can see it
this way.
Right, this is more, you know,insidious, but I can see it to
wear in matchmaking.
(22:52):
They're all there and I thinkin some ways, they're already
doing this.
Right For some of thematchmaking algorithms.
But think of you going into alobby right Of wanting to just,
you know, play some pickup games, right, and then it pairs.
It knows, oh, this particularperson needs is more susceptible
(23:17):
to these types ofmicrotransactions, these types
of clothing that they would wantto have for their player, or
whatever.
Let's find an exact player thathas all of this stuff and match
them up with this person andmake sure that their skill level
(23:40):
is above a certain point.
So that way, that person onewill lose to the person with the
nicer stuff and two, it'll makethem it'll.
It will continue that samecycle.
So that way, eventually,subliminally, or sublimity gosh,
(24:04):
darn, my brain's not workingbut you're going to say, well, I
need to buy X to be able to be,to be able to play at this
level, even though you know, youdon't know that they're playing
, they're just like betterplayers, or like, literally,
(24:26):
people who have just beentraining and practicing and
becoming better.
You don't know that, but they,I know it and they're going to
put that on you and so it canincrease micro transactions.
You know I can.
I can see a lot of it.
You know a lot of gamedevelopers being able to milk
(24:49):
this type of technology toincrease their profit.
Speaker 1 (24:53):
I completely agree.
I mean, they already have setthe groundwork in that for
certain games.
Of course I'm just getting backin the gaming, but I already
noticed on 2k right, one of thethings that you can do as your
player is you can gain fans andtherefore gain new advertising
(25:15):
opportunities, right,Endorsement opportunities.
And so one of them was fromGatorade.
And they oh yeah, it was weird,right?
So you design your own bottle.
That's like a water bottle,right, it's like a Gatorade.
You have some name for it.
Speaker 2 (25:34):
Yeah.
Speaker 1 (25:35):
And you design, you put, say what color you wanted
and how you want the logo on it,all that stuff.
It's so cheesy dude.
And then on the PS4 version,I'm sure you do on the PS5
version, but on the PS4 versionyou never see that freaking log
model, oh my gosh.
So actually there's a wholeother game like our whole, or
(25:55):
part of that game I could ventabout very strongly on the PS4
version specifically.
But yeah, with that it tellsyou after you ink that deal, you
also now get 10% off buying oneof those bottles online in real
(26:16):
life.
Why yeah?
So these companies are alreadylaying the framework for this
man.
Speaker 2 (26:24):
Yeah, now it sounds like it.
So it's already.
You know, it's already becominga problem and AI is just going
to accelerate it to you knowthat even higher degree.
Speaker 1 (26:36):
Oh yeah.
Speaker 2 (26:38):
Or go ahead.
Speaker 1 (26:40):
No, I have a.
I'll tell you that thing.
Right.
So there's a whole side of themy career story that you get on
the PS5 version of 2K20.
You don't get on PS4.
Oh, wow.
It's so annoying dude.
There's like you help or youget Devin Booker's, Jordan's by
(27:04):
helping work with them in thispark situation.
You meet, you meet Jake Halland get to record a song with
them.
That's cool, yeah, and then.
But the main thing is this soyou're putting together like
(27:25):
your entrance stuff, right andso it says what do you want your
entrance song to be?
You know, there was a, I think,even like your motion and stuff
like that, and there was asegment where the coach showed
you what your locker room lookslike and you go over here and
(27:46):
you find you starting and youknow you go over here and you do
this in the locker room, blah,blah, blah.
And then there's another partof it where you decide what you
wear and you you'll.
That's part of every game youwalk through.
You know how, like pregame, yousee like Russell Westbrook walk
(28:06):
through with whatever he'swearing, and that's part of this
.
So you still, you know you haveyour outfit and then you're
walking to the locker room withthat and the cameras are on you,
right?
Oh, this can help ink.
What kind of shoe deal you wantto paint on how your dress?
All of that I just mentioned islaid out in the game and not in
(28:29):
the freaking game.
That's crazy.
Yeah, the locker room isn'teven there, bro.
There's no locker room you cango to.
I spent money for these songsand the sound effects to happen
while I'm playing, right, like Ipicked that little sonic coin
to ding from when I hit a freethrow that's.
(28:49):
That doesn't even happen in thegame at all.
Oh my gosh, yeah.
And then you don't have any.
I bought a whole suit, a wholesuit because I'm like I'm trying
to ink that deal with Nike.
You don't even have a walk in.
There's none of that.
There's no walk out to thecourt, there's no walk into the
stadium.
I'm like bro and see, I guessthe tie bag.
(29:13):
That was very frustrating, butthe tie bag, like you would
think that's the thing I couldtake care of.
Hey, this is an S4 version.
Let's wipe it out, maybe evenfind something that we can do.
That's an entertaining PS4,just for PS4, you know or 360,
or I guess it'd be one.
Xbox one I don't even care aboutXbox, but but yeah, you know
(29:38):
it's.
Yeah, it was crazy, I was likebro.
Anyway, it's another idea.
You know, I think we had a goodconversation about this, unless
you else you want to add.
Speaker 2 (29:48):
No, I mean, I think the only thing that I really
wanted to add is and stuff.
I think one reason why I thinkthis future is still kind of far
off, at least when it comes togame development, you know, is
games are very complicated andone of the biggest things about
(30:10):
them is that, like you know, alot of these run on graphic
engines or game engines, andthat's how essentially the
backbone, if you really want tothink of it, is the backbone of
how the games are made right andhow they act and all sorts of
other stuff.
(30:31):
And you know, that's one thingthat just can't be replicated
with an AI, at least notcurrently in its current state.
And so, you know, I think theseare great thoughts and I think
it is something that we do needto continue to work on and speak
(30:51):
about, because it shapes howthe gaming industry will move
forward right and how we as asociety will move forward to
push them in the right direction.
So we don't have to double back, because I feel like that's a
lot of issues that we get Ingeneral with some of the AI that
(31:12):
we have right now.
Right.
Speaker 1 (31:14):
Oh yeah, I completely agree, man.
I mean, first of all, this isgoing to happen.
Ai is going to touch onwhatever segment you imagine
that it could, right, if it'simportant to you.
You got to speak your voice,just like this, right, because
our voice from the outside isgoing to be different from you
(31:36):
know there's on the inside.
That's just how it goes withalmost everything, and then I
completely agree with them, man.
You got so many opportunitiesin this sector especially, you
know, gaming, really amazing andmaybe even fast forward the
race to augmented and actualvirtual reality.
(32:02):
You know, actual, not justputting on a goggle, but like
your entire senses are putinside a virtual realm you know
Exactly exactly.
Speaker 2 (32:10):
That would be amazing , It'd be crazy.
You have to let me know how itgoes, you'll have to let me know
.
I feel like I did before.
I would.
Speaker 1 (32:20):
They wrote ready player one for a reason.
Actually, they do have playertwo.
Okay, I got go at some pointthen.
All right, yeah, it'll be cool.
There's a lot that can comefrom this.
So I think we had a gooddiscussion on this and thank you
guys, so much for tuning in.
Thank you much for listeningand for watching.
(32:41):
Please, if you are justcatching the live stream after
it went live, feel free to leaveyour comments, leave your
thoughts.
Let us know what you thinkabout this episode.
Remember, leave us a ratingreview, follow us on Facebook
and YouTube to yeah, jump on ourlive streams If you want.
Check our store linked below.
(33:02):
Get you some good, clean merch.
With that said, thank you somuch for listening.
Thank you for watching.
I will catch up with you nextweek.
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