Great branding isn’t the first thing that springs to mind when you think of commercial real estate. For decades, the extent of a ‘brand’ would be a company name (typically a last name or multiple last names) and a bit of colour. But building a memorable brand not only helps you stand out from the (slightly outdated) crowd, it also has a tangible impact on your business.
In this episode of The ChangeMakers in CRE, Tom Wallace talks to Aviva Sonenreich, Managing Broker at Warehouse Hotline, based in Denver, Colorado. Aviva has built a massive audience of over 1million followers on social media platform TikTok, has leveraged branding to land new business for her commercial brokerage, and is pulling back the curtain on the ins and outs of commercial real estate.
Here’s what we discuss:
- Why branding is almost non-existent in commercial real estate
- The benefits of having a brand that stands out
- Why she has focused on warehouse and industrial
- Gaining 1 million followers on TikTok
- The types of CRE content that people want to consume
- Predictions for the warehouse industry
Follow Aviva on TikTok here: https://www.tiktok.com/@realestatesource
Head to Re-leased.com for more insights
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