The speed of communication during a crisis can determine whether a company maintains control of its story or loses it to speculation and misinformation. Gerard Braud, crisis communications expert, joins host Victoria Meyer to share real-world insights from decades of experience in both journalism and the chemical industry, emphasizing the critical need for rapid, clear, and well-prepared communication when incidents occur.
Together, they explore how chemical companies can build effective crisis communication strategies, prepare holding statements, tackle challenges like incomplete information and confidentiality, and leverage tools such as SituationHub to streamline the process. With practical examples and straightforward advice, Gerard and Victoria discuss why preparation on a “clear, sunny day” is essential to protect revenue, reputation, and brand in the face of crisis—highlighting what every chemical industry leader should know before the next incident hits the news.
Learn more about these topics this week:
- Inside the Mind of a Crisis Expert: Gerard Braud's career from his early days as a TV journalist to a crisis communications advisor for the industry.
- Redefining Crisis Response: why traditional, slow corporate communication puts companies at risk
- Mistakes Companies Make: what happens when companies don’t prepare
- The New Rules of Media Engagement
- Leadership on the Worst Day
Other Links:
Managing Crisis Communications: How To Save Your Reputation With Gerard Braud
00:00 Crisis Communications in Chemicals
03:32 Streamlining Crisis Communications
07:33 Crisis Communication Tool: SituationHub
12:49 "Crisis Communication Holding Statement"
15:04 App Privacy and HIPAA Compliance
17:58 "Effective Media Training with Scripts"
21:29 Crisis Communication Strategy Essentials
25:29 Rethinking PR Quotes and Efficiency
26:32 Manipulating Media with Built-In Quotes
30:18 Engage, Share, Stay Tuned
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