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May 27, 2025 21 mins

Innovation and uncertainty are reshaping the personal care ingredients market, driven by pressures ranging from sustainability and natural ingredient demands to regulatory shifts and the opportunities presented by AI. Sunanda Desai, Vice President at Klein and Company, joins host Victoria Meyer to discuss the factors transforming the $30 billion personal care ingredients sector. They explore how consumer trends toward well-being and neurocosmetics are redefining product development, and examine the impacts of tightening tariffs, shifting regulations, and supply chain disruptions on industry strategies. 


Victoria and Sunanda address how leading companies are using digitalization and AI to drive hyper-personalization and enhance ingredient efficacy assessments, even as market adoption remains uneven. From managing uncertainty with “no regret” moves to evaluating manufacturing footprints and potential M&A, this episode offers timely insights for leaders navigating a turbulent landscape. Sunanda also shares strategic advice for industry professionals and highlights opportunities for growth despite today’s volatile environment. 


Learn more about these topics this week: 

  • Examining the personal care ingredients market and the key trends driving the $30B industry 
  • How top companies respond to market volatility, tariffs, and regulations with "no regret" strategic approaches to maintain agility. 
  • How AI technologies are revolutionizing ingredient assessment and product personalization in personal care. 
  • Opportunities in Disruption: Quick wins, cross-selling, and M&A possibilities as companies reformulate products and restructure supply chains (Maybe we don't want to mention M&A??) 
  • Sunanda Desai shares advice on seizing opportunities to pivot (roles and industries) and building a successful career in chemicals and personal care. 



Killer Quote: "The most important piece of advice I would give is to recognize the opportunities as they come to you and as they're presented to you and have enough faith in yourself to take advantage of those opportunities...even if you feel like you don't know how to kind of execute against them." - Sunnie Desai 



00:00 "Personal Care Ingredients Market Insights" 


04:36 Personal Care Ingredients Market Overview 


09:11 AI's Role in Personalization and Optimization 


13:29 Strategic Moves for Ingredient Suppliers 


14:42 Thriving Through No-Regret Moves 


20:28 "Investment Challenges in Manufacturing Moves" 


22:06 Seize Opportunities with Confidence 

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