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May 19, 2025 72 mins

The sim racing world is on a remarkable trajectory, with the market doubling in size since 2020 and expected to reach $1 billion by 2030. At the heart of this growth are passionate entrepreneurs like Ian Stroman, founder of Ready Set Sim, who joins us to share his journey from casual sim racer to industry innovator.

Like many of us, Ian began with a Logitech wheel before diving into the deep end of high-performance sim racing equipment. Frustrated by the countless hours spent researching compatible components, he created Ready Set Sim as a comprehensive solution – essentially "PC Parts Picker for sim racing." His platform now consolidates hundreds of components with compatibility checks, comparison tools, and expert reviews to help racers build their dream setups without the headaches.

What makes Ian's story particularly compelling is his entrepreneurial spirit. Despite having no development background, he recognized a critical gap in the market and took the leap to create something genuinely valuable for the community. Ready Set Sim has now expanded beyond just component selection to include at-home installation services, allowing customers to design custom setups that professional installers will build right in their homes.

Throughout our conversation, we explore what makes sim racing uniquely accessible compared to other motorsports – the ability to drive the same tracks in the same cars as professional drivers just days after watching them compete. This connection between virtual and real racing continues to blur as more professional drivers emerge from sim racing backgrounds.

Whether you're a sim racing veteran looking to upgrade your rig or completely new to the hobby, Ian's insights illuminate the exciting future of this rapidly growing community. As he puts it: "When sim racing grows, we all win."

Ian Strommen and RSS info:

https://www.readysetsim.com/

https://www.instagram.com/readysetsim/

https://www.facebook.com/profile.php?id=61550885513787

https://www.twitch.tv/readysetsim

https://www.tiktok.com/@ready.set.sim

https://discord.gg/6ztAFrG5By

Please e-mail the show for any questions, comments or stories/experiences at thechicanepodcast@gmail.com

TGSR/Chicane Podcast Merch Store!: https://trackghost-shop.fourthwall.com

Watch the show in video podcast form on YouTube at: https://www.youtube.com/@TGSsimracing

All my links: https://linktr.ee/tgssimracing

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Intro/Outro Rights below:
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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jason (00:34):
This episode is brought to you by Trophyai.
We discuss all things in thesim racing world.
I'm your host, jason Rivera,and I'm joined here by Mr Eric
Kelly, jeff Smart and IanStroman, joined here by Mr Eric
Kelly, jeff Smart and IanStroman, the founder and creator
of Ready Set Sim, aka RSS.
How is everybody doing today?

Ian (00:52):
Doing good, doing fantastic .

Jason (00:54):
Thanks for having us on, okay there you go, dude, I can't
believe it's been a week sincewe just were on.

Jeff (00:59):
It feels like it's been like three days.

Jason (01:01):
You always, man, I'm telling you, am I making it up?

Jeff (01:04):
I mean, it just is Maybe Time's whipping by.

Jason (01:09):
He's now making nothing up.
Dude Like how is mid-May here,or damn near mid-May already?
Bro, may is flying, it was justCinco de Mayo, like a few days
ago.

Erick (01:21):
Just recovering still.

Jason (01:22):
Welcome.
Yeah, I just want to saywelcome, Ian, to the show.
It's been a long while we'vebeen speaking and trying to
figure out a good time to getyou on here, so I'm really
excited to have you on here.
Welcome to the Chicane Podcast.
Welcome buddy.
Yeah, man, how is your?
I see your background, man.

(01:43):
How's it hanging over there?

Ian (01:47):
It's good, like we were talking a little bit before the
show, taking some time workingremote, taking advantage of this
opportunity, so spending themonth in Japan, actually.
So in Kyoto, I've got a coolJapanese sliding door behind me.

Jason (02:01):
Yes, I love it.

Ian (02:04):
It's been great.
Congratulations, guys, on yourone year of doing this oh wow,
Thank you.
That was awesome.
It's fun to see your journeyand the growth you've had and
the guests you brought on, soI'm honored to be part of this.

Jason (02:17):
And look, we have another awesome guest just right after.
He didn't make the cut.
Man, I wish he would have madethe cut so we could have thrown
him in there in the announcement.
But Ian is great, I'm excited.
We're just going to go througha few announcements real quick.
My shirt, sweetwater, I justgot a gift from.

(02:37):
I just want to do a quick shoutout, not sim racing related.
I'm trying to get him a rig andactually, if he's listening.

Jeff (02:44):
Who are you trying to get him into?

Jason (02:45):
I'm trying to get him a rig and actually, if he's
listening to get a rig, so myguitar dealer that he works at
sweetwater his name is danieland I told him hey, I have a
podcast and blah, blah, blah.
But now it's an even better timebecause we have rss on the show
and that is a massive tool thatcan help him get there faster.
So we'll go, we'll go into thedetails, but but big shout out

(03:06):
to Reed Daniel, if you'relooking for a guitar, let me
know, we'll hook you up.
At Sweetwater they hooked me upwith a free T-shirt.
It's a.
You know, it's really nice.
So that's a.
That's a.
That's the first episode of theof the fiscal year for us.
So, eric, how was your week,man?

(03:27):
What you got for us, man,anything.

Erick (03:31):
My week was good Once again.
The cheetahs whooped butt lastweek.

Jason (03:35):
The cheetahs.
The cheetahs strike again bro.

Erick (03:39):
The cheetahs are on a roll man.
Mother's Day was this pastSunday, so celebrate the wife,
Enjoy yourself.
Yeah, so that was great.
She's happy.
Wrapping up for this week.
Well, prepping for this week,my birthday is Wednesday, so
getting ready for that big 4-0.

Jason (04:00):
What are you trying to tell me, bro?
4-0, okay, 4-0 in the house, 40laps around the sun.

Erick (04:04):
Yeah, what are you trying to tell me, bro?
4-0, okay, all right.
4-0 in the house, man, oh, thebig 4-0.

Jeff (04:06):
Yeah, so you know just 40 laps around the sun yeah.

Jason (04:09):
It's down here from here.

Erick (04:10):
It's down here, Nah man, you know they say 40 is the new
25, man.
So you know, I got to-.

Jeff (04:16):
That's a lot.

Jason (04:28):
I've been here.
Hey, I say this, I take my 25year old body but leave my 25
year old brain there you go.

Erick (04:30):
That's how you do it, man , but yeah, but that's uh,
that's, that's pretty much beenmy, my past.

Jason (04:32):
Well, a happy birthday, a future happy birthday here on
the show.
We'll call them up and and andgive them stuff about it later.
Uh, definitely, but uh, yeah,man.
What about you, jeff?
How was your week?

Jeff (04:44):
good I have been.
I've been doing a lot of work onthe rig this week I got my um
my wind sim in, uh, the, youknow, if you can listen, and
I've been building, um, kind oflike the for lack of better word
the fuselage of a formula carkind of around the rig can't
really see it here um, and thentoday, last two days I've been,
I could not find a switch.

(05:04):
And you know, like ignition andstarter, the way I want it,
like vertical amount, and mostof them that you buy are
horizontally mounted.
So I just did some YouTubesearch and there's a dude out
there I can't remember what itis, but he teaches how to do it
and it was like $23 all in parts, like a USB joystick controller

(05:27):
, some switches, whatever youwant.
And then, lo and behold, we got3D printers and I just printed
the size box and everything Iwanted, wrapped it in carbon
fiber.

Jason (05:37):
Ian, we just got 1,000 pictures right before.
Yeah, exactly.
There was videos picturesdifferent angles.

Ian (05:43):
I was like, damn Jeff, my man is over there Selfie shots
too, right?

Jeff (05:47):
Oh yeah, it's almost ready for prime time and I'll share
them with the listeners here,maybe next week when it's about
there there you go.
The rig's a disaster right now.
You put it all together andthen you make it look nice.
So we're getting there.

Jason (06:07):
But I've been busy working on the rig, not
necessarily driving much thisweek.
All right, that's what's up,man.
That's, that's a.
That's a great way to cap, tostart the week, man, because, as
we just started, so hopefullyby the weekend, you know you're,
you're good to go with that I'mpretty sure laps all right.
So, ian strowman, thank you somuch again.
Welcome.
Welcome to the show.
We're going to get right intothis man right away, Excited to

(06:30):
have you on.
We just want to know tell us abit about your background.
Where are you from?
What's good with Ian.
How about that what's good?

Ian (06:41):
with Ian.
Thanks again, guys.
Yeah, born and raised inbeautiful, warm Minnesota.
Warm in the summers, obviously,but no, that's where I grew up.
I was about to say warm, I justyou know people have this
connotation about Minnesota, howcold it is, and they're not

(07:02):
wrong 100% it's cold, so we tryto warm it up about Minnesota.
But again, summers are great,winters are brutal.
So you get kind of used tohanging out at home in the
summer and then in the wintergoing somewhere warm Florida,
arizona, hawaii.
That's kind of what we doBackground for work.
I used to work at my familybusiness and that was awesome.

(07:25):
My great grandpa started thisbusiness in the 30s and pass it
on to his grandkids, my dad andmy uncles, and now it's starting
to work to the next generation.
So that was really fun to bepart of a multi-generational
family business.
But I kind of had this wholeinkling along the whole time
that I wanted to do something onmy own.
Everything I was trying to doat the business was like, well,

(07:47):
what if I started anotheroffshoot division or new product
line or something we're doing?
So I always had thisentrepreneurship itch within me.

Jason (07:58):
To make your own thing.
Right To make your own thing,yeah.

Ian (08:01):
I knew that I could make a name for myself out there, but
just to kind of create somethingfrom scratch.
So I was always trying to comeup with ideas.
In college I had this idea andthis is I don't want to say it
was pre-Uber Eats DoorDash orwhatever, but it was kind of
along the similar line.
There's no way I was the firstguy having this idea, but I

(08:23):
tried implementing.
That Did not go well.
I think I had one customer andit did not end up well.
I bought some of the wrongthings.
So you know, kind of alwaystrying to find this stuff out,
but it's a risk right To do yourown thing.

Jason (08:36):
Oh, a hundred percent.
Yeah, you won't know if youwon't try.
Man, that's a fact, right there.

Ian (08:50):
No, that's what I tell everybody.
Now, if you have the ability totake a risk, you know, and yeah
, I have, um, a wife and anewborn and a nine month old
daughter, um, who's been, whichhas been awesome.
But we, I knew that there'sthis unique time in my life and
we're kind of jumping ahead intothe sim racing a little bit,
but, um, where I would be ableto make the jump, and it's been,
it's not been the easiest, butit's been something that I know
that, no matter what happens 10,20, 30 years from now, I'm
going to look back and be.

(09:10):
I tell myself I'm so glad I didthat, because I knew I'd be
kicking myself if I never tookthe jump to do something on my
own.
So, yeah, that's kind of whereI'm at right now.
I actually just we're justmoving to Denver, colorado,
where my wife is from, Currentlyhomeless.
We're waiting on all the housesto sell and get another house.
That's kind of where we're at.

Erick (09:31):
I don't know how that goes.

Ian (09:32):
Let's go be homeless somewhere cool and different.
So that's why we're in Japan.

Jason (09:36):
Denver is not a bad spot, bro, I'll tell you.

Ian (09:38):
It's not a bad spot at all.
No, yeah, we love it out thereand I'm a big outdoors guy
snowboarding and hiking, huntingand mountain biking and all
that too.
Oh yeah, they have plenty ofthat stuff over there, trust me,
yeah, plenty outside over there, so yeah, that's a little bit
about me and I think it's what'sgood with me, and so this is

(10:00):
kind of all I focus on now is myfamily and my two babies my
real one and then this one buddysaid there you go.

Jason (10:10):
So you're an inspiration already.
Just by hearing those words,just the amount of pressure that
must be on your back.
Um, you know, with all thatstuff going on in your life, and
it's awesome to hear thatpeople just go for it.

Jeff (10:22):
You know like there's so many people you talk to like, oh
, I had this idea or I wanted todo this, but then there's very
few people that actually takethat leap and go for it.

Ian (10:33):
I tip my hat to you and I respect people tremendously that
do that my biggest inspirationswere obviously the people
who've done it before me,whether it was my ancestors or I
got really into like all thisand we were seeing these trends
in these movies and shows nowabout founders and their cool
big businesses or whatever, andthat just like watching those
get me so excited and so, youknow, I was like that's going to

(10:56):
be me, you know, and 98% ofbusinesses fail Right, but
that's where I still kind of thepart where it could work out.
But also I knew that I willalways be glad I took this leap
of faith in myself and my skillset and learning along the way.
So, yeah, it's been a journeyand I recommend it.
If anyone can make the jumpthat they should.

Jason (11:17):
There you go.
And there's no better feelingthat.
That's a feeling ofsatisfaction, because you, you
know that you've done everything.
You're doing everything thatyou could possibly do to make
this happen, and you can't.
You'll never go back and say,well, I should have done this
right, or maybe I should havedone that, so hats off to you.
That's a hell of anintroduction, so over to the

(11:43):
next question, eric.

Erick (11:56):
Yeah, so things that we love around, here are people
that not only are interested insim racing but, you know, decide
they're going to help out therest of us guys.
Right, and you know, we knowyou're passionate.
But tell us a little bit abouthow you got into sim racing.

Ian (12:02):
But tell us a little bit about how you got into sim
racing.
I think my story is prettysimilar to a lot of people Grew
up loving cars, loving racinggames, right when I you know, it
was the Need for Speed games.

Jason (12:16):
There you go Forza.

Ian (12:18):
Mario Kart, even Mario Kart 64.
Like that kind of stuff.

Erick (12:22):
Hey, Mario Kart is cool.

Jason (12:24):
That's fun, yeah, yeah yeah it's a sim that red shell
bro, that thing was homing broeven like the boat racing game.

Ian (12:37):
What was that?

Erick (12:38):
one um tropic thunder or hydro hydro thunder, hydro
thunder that's a great moviethough close up that movie did
take me back to my life racingnow I did love that um but yeah
so the kind of the cars.

Ian (12:57):
And then my uncle used to race porsches in the gt4 class,
which I thought was so cool andso always gripped around cars.
I used to do these derby racesup in northern Minnesota, which
is for people that know, it'sall farmland and country.
It's not a whole lot there, butmy grandparents lived in a
small county at a big fair andthey always had a bean track on
a dirt road.

(13:17):
So my uncle one of my otheruncles was a mechanic and put
these beater cars together andI'd race with 16 other rednecks.
Yes, they didn't have they.
The classes were all messed up.
It was like v8s.
So I was in an old like 88cadillac, just a boat with a

(13:37):
chevy like, uh, silverado liftednext to me, which it was chaos.
I remember getting out of it.
You know I'm 16 at the time, soit was the most fun thing ever
and I had a huge gash on my armbecause it cut through like the
front end of the pickup, cutthrough the window and cut me
open and I guess the guy was on.

(13:59):
Um, some enhancements to helpme race.

Jason (14:02):
He was no longer allowed to race.

Ian (14:07):
And also the car was a manual.
I was driving I had neverdriven stick in my life, so I
was like I had about 20 minutesto practice the stick shift.

Jason (14:15):
And.

Ian (14:16):
I remember just trying to downshift and just, oh, you can
see the video of me.
The neck was killing me.
So much fun.
So I'm like, but that thrill,like going max, you know, 35
miles an hour, but just thatspeed in itself and just you
know, it's like in your firstcouple times sim racing you see
the like, the lights going downand your heart is just racing,

(14:37):
your goosebumps are going.
I loved that feeling, um, andso that's what I want to get
that again fast forward a fewyears, go to college and then,
um, then they get married andI'm like you know what?
I think I want to try actualracing because I'm just getting
more and more into the, the realrace, not even just the formula
one or the nascar, but more theimza and the other gt3 classes.

(14:58):
Like that's, that's what Ireally wanted to be a part of.
Um, my wife said this 2023.
So about almost two years agonow.
She said well, why don't youtry this sim racing thing first,
to see if you'd like it, if youlike racing?
I'm like, okay, if you give methe green light on sim racing,
then I'm going to, I'm going togo have some fun with it.
And so, um, and I knew about it.

(15:19):
I had a Logitech wheel, but Iwanted to get the real deal.
Um, and this kind of is ledinto what ready set sim was.
But you know it's not easyfinding the right components for
you and what your budget is,what kind of racing you want.
I knew I wanted to think longterm.
So what worked with what?
What brand works well withtogether, what's good for gt
racing but also could work wellwith formula racing?

(15:40):
Um, right, and I just spenthours and hours and I'm not a
researcher, I just wanted torace.
You know some people love thesearch and the finding.
I just wanted here's what Iwant to spend and here's what I
want.
So I found some guy on youtube.
Uh, his name is sim racing denmike you know mikey small world
his video and, well, his videowas just awesome.
So I'm like, okay, well, thisguy looks sweet.

(16:01):
All this video, I'm gonna buywhatever he has.
Um, so it worked out reallywell.
I loved his stuff, but I knewthere had to be a better way, uh
.
And so that's where I'm likewhy isn't there some sort of
configurator that gets to knowme, my budget, my needs, my
racing style, or some otherconsolidation tool that has all
the brands, components and alltheir details about it and let's
be kind of pick and choose,because I was doing it in Excel

(16:23):
spreadsheet, which was great.
But I'm like, if I'm going todo this like, this is so easy to
do and it didn't exist.
So that's where the idea ofReady Set Sim came alive.

Jason (16:36):
All right, so, yeah, man, that's, that's, that's, that's
insane, that's a cool story.
Yeah, it's very similar to allof us in a way.
That damn Logitech, I'm tellingyou they made so much money.

Erick (16:52):
You got to start somewhere, I guess.
I'll say one thing though I'llsay one cool thing about your
story.
He just kind of glazed over thefact that his grandfather raced
GT4 cars, like just kind oflike yeah.

Jason (17:03):
Yeah.

Erick (17:03):
Uncle grandfather raced gt4 cars like just kind of like
yeah oh yeah, uncle, uncle.

Ian (17:05):
oh, I'm sorry we got uncle yeah just like yeah, no, we had
real racers in my family no, bigdeal no big, casually, I
remember you know he would putus and he had, he'd have fun
porsches to drive and he'd beokay.
If you're a head back, you knowhe put this in his, in his cars
.
You know, and it was thatacceleration from you know zero
to 100 and you know in threeseconds it was.
You can.
From you know zero to 100 inyou know three seconds it was.

(17:26):
You can't replicate that In simracing.
It's getting close.
But you know you can'treplicate that.
And the speed.
But what sim racing is so greatis that you know the more
immersive it gets and it isgetting so immersive like it is.
It's getting close to that.
You know, with some of themotion, even the buck kickers
and the, the monitors, the vr isincreasing it's.
I think people are starting torealize how, um, they actually

(17:51):
can't have that experience.
You don't need to have 100, 200, 000 go get a car or join
racing.
You actually can't have thatexperience at home correct,
that's true, yeah there's a lotof.

Jason (18:01):
There's a lot of sim racers that are getting picked
up for real life racing now andthey've never been in a cart
period.

Jeff (18:07):
Yeah, so it's like every month there's a youtube video or
series about somebody makingthe transition.

Ian (18:13):
I think, like I think I stumbled across uh max bringing
one of his uh sim racingteammates into a real car yeah,
in the g2 world challenge, and Ithink I don't know if he might
have had a race yet, but that'sjust one of many.
Like you said, it's super funto see and I think that the
teams are realizing there's ahuge talent pool out there.
It used to be just carters, butit's more than just carters.

(18:34):
It's anyone who has the abilityto sit in a cockpit and
understand the racing mechanics,racing line, the physics and
racing concepts.
There's millions of people outthere, not just a couple of that
few thousand.

Jeff (18:53):
So good on the teams are figuring that out.
It's way cheaper.
I think that's what a lot ofpeople are are realizing and
then hating on the people thatare.
I think a lot of people lookdown on people that are just the
sim racing and trying to makethe transition whether it be
jealousy or uh what, like youdidn't do your time type of
attitude and I think it'schanging man yeah, and that's a

(19:13):
good.

Jason (19:13):
That's a good thing you brought up jeff, because we
we've actually mentioned thathere on the show is that, in my
humble opinion, you know, simracers have way more track time
than real life drivers I mean,think about it.
You can jump in at any time, anytime.
You don't have to set up.
You know tires and go on atrack and get the team together.

(19:34):
These, these guys, are learningthe track every single day and
they're learning the you knowthe, you know the different uh
configurations.
They can race it in the wet,they can race it in the sun,
sunlight, they can race it atnight.
So if you're a real life driver, you have to, it has to work
out for you like that.
You know what I'm trying to sayso I

Jeff (19:56):
think it's going to be nothing but become a more and
popular thing, because it's justbecoming so popular here about.
You know, drivers, racers here,and they're just going from
crossing over from sim racing tothe real thing and they're
competing, they're holding theirown.

Ian (20:10):
Well, the Daytona 500 winner the last couple of years,
William Byron, started oniRacing when he was 12.
Yeah, he's one of the fewcurrent NASCAR champions, but
you can't forget about Mr Byron.
It's been fun to see his storyand I've had the chance to meet
him a couple of times.
Just a real humble guy, realdown to earth, and he was just
like one of us as a kid with theLogitech just turning out and

(20:33):
now he's-.

Jason (20:34):
I'm telling you, man, that Logitech Gets everybody
apparently.

Erick (20:37):
Yeah, that's the rite of passage right there.

Jeff (20:41):
Speaking of Logitech here, what's your current setup and
kind of what was yourprogression to that setup?

Ian (20:50):
Good question.
So my setup well, you can lookat Mike's old setup recently.
But yeah, it actually it was agreat setup because it allowed
for a lot and allowed for.
I knew that again I didn't wantto have to buy a nicer part,
but then like, okay, now I wantto upgrade again.
I just wanted to go all inright away and I think that was
probably the most cost effectiveoption to uh cry that way yeah

(21:14):
finally somebody did it so theasr pro was what I started with
the v1 um solid, solid setup,the Simicube 2 Pro.

Jason (21:26):
Yes, sir.

Ian (21:27):
You got the Simicube.
I think one of their.

Jason (21:29):
I'm a Simicube fan.

Ian (21:31):
Yeah, it's good, and they just launched the refurbished
program too on their wheelbasesyesterday, so I don't know if
you guys saw that, but that's.

Jason (21:39):
Asher did too.
I saw a post from Asher Asher'sdoing the same thing with the
refurbished thing.
It's um, it's good it's.

Ian (21:48):
It's just better for, I think, for people looking to
sell their components, peoplelooking to buy components at a
better price, um, and you know,we're seeing all over and I'll
give this to kind of, we'relooking to support with this,
but you know, facebookmarketplace is every day you're
saying this guy's a scammer.
This guy's a scammer, is thisone?
Yes, you know, facebookMarketplace is every day you're
seeing this guy's a scammer thisguy's a scammer.

Jason (22:05):
Is this one real?

Ian (22:06):
So they're looking for better ways, like to reuse this
and to reuse the products.
Yeah, the Cinecube 2 Pro Acetek, pedals, the Forte.

Jason (22:16):
That's quite the setup, dude to start off with.

Ian (22:18):
And you got the GSI, the Hyper P1, or which one, the
Hyper Wheel, the P1, right, yeah, gsi, uh, the hyper p1, or
which one, the hyper wheel, oneof the?

Jason (22:26):
yeah, the p1.
Right, yeah, the big screen,yeah, yeah that's a good wheel
yeah, it's a.
It was a sweet setup um, Iactually just sold it moving
across the country.

Ian (22:37):
So it's kind of an excuse to like, okay, I'll sell it.
And then now I know I mean Idon't, if I'm gonna get another
rig, I actually probably want todo a whole lot different
because it was so perfect.
You know, the ASR Pro has a V2that just came out a couple
months ago some increased cordmanagement and some other cool
options there, so I might dosomething like that.
Those active pedals though Idon't know if you guys have
tried them, but that's kind oflike the new thing in the market

(22:59):
that everyone's saying might bethe future for sim racing.

Jeff (23:03):
Jason, you try that active pedal.

Jason (23:04):
See, I thought I was banned from talking about the
active pedal.
You know how many peoplecommented on the video.
So I do have the active pedal.
They are awesome and I almosttook the plunge and bought the
ultimate version.
And you're in Japan and,coincidentally, I was in Japan
at the same time and we're notat the same time like today but

(23:28):
around when the pro was comingout and I was talking to Michael
and they just dropped theannouncement and I was literally
in Osaka walking around.
He's like dude.
They dropped the pedals and Ibought them and he's like dude.
I'm glad you waited because Icouldn't tell you I had them,
but I'm glad you waited.
They're worth every penny.

(23:49):
So if you um, I'm telling youif you already started with a
high end setup you know, there'sreally.
That is the next thing If you'relooking for something more.

Erick (24:02):
Yeah.

Jason (24:03):
Both immersion and actually a tool, because it it
stops you from getting on yourknees and going under your rig
and switching out a setup percar.
You know what I mean.
You can have a hundred pedalswith a single pedal.
You know what I mean With thepush.

Ian (24:19):
I think that's probably a big selling point, you know, yes
, so credit plus inracing, youcan do an oval to a drifting, to
formula.

Jason (24:27):
Yes, trucking.

Ian (24:30):
So you got to have your farming simulator too.

Jason (24:33):
I do play farm sim too.
I dabbled in that yeah.

Ian (24:37):
But I think that's where it's.
It's such a, it's such a greatidea it was.
You can ask to take pedals aregreat, but I just I never
changed them, I just kept themall the same.
So I had my formula pedals forgt and for everything else, and,
um, you know, it was cool tosee though, and I'm sure
everyone has had this experiencebut going from the logitech and
then getting kind of a higherend setup is, looking at your I

(24:59):
rating, they kind of almost likeshoot up a little bit, you know
, and not to say that, um, theequipment makes you better, it
doesn't necessarily make youbetter.
You, you know one of ourpartners we sponsor, cam Eben,
right?
He's a top iRacer in NorthAmerica, drives in a Logitech
currently, and he has a 13,000,I think 11,000 iRating.
He's top one in Formula in theNorth America, number three for

(25:20):
GT, right, and so there's a lotto say about just the racing
mechanics, but the equipmentdoes make it more immersive, and
it can help someone like me,who wasn't the best racer, but
just kind of get that moreimmersive feeling and then race.
You want to feel like you'redriving a real car.
You drive better when you'remore immersed that way.

Jason (25:38):
I feel like the brake has done what I said, that you have
multiple brakes on it, but itmakes me trust the brake more
because it's easier to holdpressure.
You know, with a, with anelastomer, you know when you try
and squeeze the break and holdit, depending on the life of
that last uh elastomer, your,your foot can sink down or it

(26:01):
can just be inconsistent.
You know pressure wise, sothat's why I like them.
That's why I believe and thisis my opinion, that's why I
believe they will make youfaster, because you can take
this equipment, grow with it,and it's not going to um how do
you say this?
Wear out on you.
It's electric.

(26:21):
You know what I mean.
Unless the motors go die on onme, which that remains to be
seen, right, um, especially withthe newer options that are out
there, like moza, and then simmagic has one.
So with the years we have tosee how they hold up um, and
that's that's something thatremains to be seen, but so far

(26:42):
they're great good so well,that's a good setup, man.
I mean, that's a hell of a setup.
Most people don't, don't.

Jeff (26:49):
That's a killer, killer, jump from the logitech from the
logitech.

Ian (26:53):
Yeah, yeah it was, uh, it was fun.
You know, the other big jump Ihad with my rating was logitech,
but then putting the vr goggleson, that was actually a big
jump to being able to actuallystart looking around the corners
and get being more immersed.

Jason (27:07):
You're're talking to Jeff right now.

Ian (27:08):
My man.

Jeff (27:10):
Loving that VR stuff.
What VR goggles do you use?

Ian (27:15):
This was two and a half years ago, so I was just using
the Oculus 2 Quest, the Quest 2?

Jason (27:20):
Yeah, just the Quest 2.
It's still good, it's stillgood, yeah, still good, yeah.

Ian (27:26):
What are you using, jeff?

Jeff (27:28):
uh, quest three okay nice I know man mike jeff that was
his first headset I'm sorry, I'mpicking on boosted media put
out that new video about the um,the beyond two, and it's been
chirping, chirping beyond,beyond two beyond two beyond two
.

Jason (27:46):
Oh, he did.
I haven't seen that yet, butyeah, he did.
Chirping.
Yeah, all right.
So next question, which youkind of answered it RSS, right,
ready set sim.
So you touched a little bitabout what it is and you know

(28:07):
from an outsider looking in.
There's always been a servicethat we like to compare it to
and it's called PC Part Pickerand it's kind of like it kind of
resonates well with RSS.
But I want to hear from youwhat is, you know, essentially
RSS or Ready Set?

Ian (28:27):
Sim.
Yeah, it's a hard.
People who know PC Parts Pickerit's usually what I go to PC
Parts Picker for Sim Racing.
Some businesses call it.
This is an e-commerceconsolidation platform and I'm
like that sounds stupid.

Jeff (28:43):
What's a better way to yeah Say that three times fast.

Ian (28:46):
yeah, exactly, but that's essentially what it is right.
And my first idea with withready set sim was like I wanted
somebody to walk me through itand there are consultants out
there it's not new, um, but Ialso knew I wanted to do that
scale and I wanted to.
And this is when ai was reallyjust kind of it is still growing
.
It'll be boosting up.
Like, how can I combineartificial intelligence with sim

(29:08):
racing to make it easier forpeople who go into sim racing?
Because this sport should notbe hard to get into, it should
be fun, it should be excitingand it's still a passion and one
of our mission statements ismaking sim racing more
accessible, simplifying simracing.
So I started with actually, Imade my own website and again, I

(29:30):
am not a developer by any means, I'm business and sales and
operations like all that.
So I opened a Squarespacewebsite and I felt so smart
because I was able to embed atype form questionnaire into it.
I thought I was like the next.

Erick (29:47):
Mark.

Ian (29:47):
Zuckerberg coding or something and people started
using steve jobs.

Jason (29:52):
Yeah, I'm kidding again.
I've watched those videos.

Ian (29:55):
I'm like this is me, this is my path to become the next
zuckerberg steve jobs.
Oh yeah, but put some cheap adsout there and people started
using it.
You know, I was like crap.
People like they see a need forit, right, they see a need that
.
Hey, I'm curious, what should Iget?
I don't know where to look,don't know where to start.
But I knew I had to scale itand want to make it big.
So they kind of told me, hey,it's probably the right time to

(30:16):
go hire a developer and hire theright team and get this done.
So that was in January of 24.
And we were really working on akind of an artificial
intelligence uh, you know,configuration tool quickly
learned that that is not cheap,and I know this is cheap, but

(30:36):
that was going to take a lot ofmoney and a lot of data.
Uh, people going through it,giving a lot of feedback, and I
just we were going to be able todo it the right way.
So then we pivoted and I gotfeedback from a lot of people in
the community being like wejust need a pc parts picker.
You know, that's essentiallyall we need to start out, and uh
, so then we kind of focusing onthat where we consolidated
hundreds you know hundreds ofcomponents into their indoor
database and we started withjust the main ones, you know

(30:59):
cockpit, wheel, wheelbase,pedals, monitor, stand um.
Even in that alone there's over300 million combinations you
could do with the sim racingsetup which is just absurd, you
know I haven't even thrown intothere, like you know, the the
shifters, um, handbrakes, buttonboxes, the different kind of
chairs you could it's limitless,almost um.

(31:20):
So that's like we knew weneeded to have a tool for that
and so, um, now we, we,everything I thought through is
like what would I want?
Again, someone who just wantsto race don't, doesn't like
their research, what informationwould I want?
In there, we just added acomparison tool, so now you can
compare wheelbase to wheelbaseto wheelbase to wheelbase to
wheelbase.
You know, you can keep goingthrough all of that, um we just

(31:42):
added compatibility support.
So now um for wheels towheelbases.
We'll be adding more beyond theroad, but if you have a um moza
wheel and a phantom techwheelbase, it'll tell you, hey,
you're gonna need this quickrelease and then this adapter
too, in there as well, and youcan add that to your build so
perfect that was.

Erick (32:01):
That was the knowledge gap for those right.

Jeff (32:04):
The knowledge gap for wheel adapters and stuff is like
well, it's kind of like thenext thing.

Jason (32:08):
Right, you know, the next pc builder yeah how, how, if
you know how we, if you put the,if you click on this, then you
can't use that because it'sincompatible.
So you got to use this partit's kind of like that.
I mean, it's really, that'sreally awesome.
Again a tool I didn't have whenI was works great when I don't
when I was, when I was startingout myself, you know most of us.

Ian (32:32):
Well, you know, it's that's why most people just stick with
one brand and that's that'sgreat.
That's what I did to start.
I didn't know, but I thinkthere's so many other options
out there.
If I really wanted to try thisbavarian sim tech wheel with my
semi-cube 2 wheelbase like howdo I do that?
Now, our, our website will tellyou how to do that.
And so we wanted to support andconfidence with people too,

(32:52):
like you're going to be all setwith that.
And that was the number onefeedback I got when we first
started this website.
Matt Malone actually said, yeah,this product is great, but you
know, compatibility iseveryone's biggest question that
we go to, even like the pro simracers always asking the
question what do I need to do?
So we added compatibilitysupport into there as well, and
then we've just added all theother components right, we just

(33:15):
added product categories forshifters, handbrakes, button
boxes, chairs, monitors in theretoo.
So we really wanted to makesure that people could build
their full rig in here andcompare it and see the price on
there as well.
So we're just getting started.
You know, I feel like we're nowjust starting to hit our stride
, where I feel comfortable, likeyou know what I would.

(33:37):
I would actually use this tool,um, and I think it's.
It's exciting for sim racingcommunity and I think it's
really exciting for the peoplewho aren't sim racing yet don't
know how easy it is to start simracing.
And we're going to help reallygrow this awesome community,
because when it grows, we allwin.

Jason (33:53):
Right, exactly.
I do have a question beforemoving on Does it include data
from SimHub?
Do you have devices that arecompatible with SimHub in there,
because that's a big questionas well the community may have?
Is this real work with SimHub?
Do you have like devices thatare compatible with SimHub in
there, because that's a bigquestion as well the community
may have?
Is this wheel work with SimHub?
Can I manipulate the LEDs?

(34:13):
Is it compatible with DNRwheels?

Erick (34:16):
Yeah.

Ian (34:16):
For example, that's a really good question and
currently we do not, but that issomething that you know.
We're listening to feedbackfrom the community.
We've been getting better.
Yeah, I mean no.

Jason (34:27):
I'm just and that is something that you know we're
listening to feedback from thecommunity.

Ian (34:28):
we've been getting.
Yeah, I mean, no, I'm just andthat's something we for sure it
belongs in there and I thinkthat would be um a good addition
to it.
So yeah jason, you know you'rea product tester.

Jason (34:36):
Now you've just been hired no, hey, um no, but for
real, like I didn't meananything by it, like sim hub is
a huge part of my rig and it's ahuge part of Eric's rig and
many sim racers, but thenthere's sim racers that don't
really use it right.
I mean, it's no secret, butit's becoming like a vital tool.

Jeff (35:02):
I mean it's a deal breaker for a lot of wheels.
You know, like Simagic has that.
Was it the FX Pro?

Jason (35:08):
Oh, go ahead, Jeff, tell them all about it.

Jeff (35:11):
If it was SimHub compatible, that would be the
most popular wheel in theindustry at the price point for
what you're getting.
But it's not SimHub compatible.

Jason (35:21):
I would get complaints from Jeff.
Why isn't this wheel SimHubcompatible?
He wanted to buy one before hebought his SoulPack.

Jeff (35:28):
I'm so glad I didn't.

Jason (35:32):
And this is, I guess I mean it's good feedback for you.
Ian, SimHub is a huge thing.
It's, I know it's a paidsubscription, but it's a one
time.
You know it's not like it's a,it's a reoccurring um, you know
fee, if you may so, but whatyou're doing is amazing.
What you're doing is a toolthat didn't exist.

(35:53):
That doesn't exist, that no one, no one else is doing Right.
So if someone asks me or askEric or ask Jeff, what do you
recommend I build, I'm going torecommend with you know, my own
personal likes right.
And then eric has his own take.
He'll tell you to go sim magicall the way.

(36:14):
Jeff's gonna tell you to buy asoul pack, but now you're
talking about a tool that cancompare all of it.
So it's kind of that's, that'shuge, that's a huge win.

Ian (36:23):
Yeah yeah, it's.
I think it's gonna be great forfor sim racing and as we get
more people using it, we'regetting more kind of data and
we're not collecting personaldata.
We're collecting hey, how manypeople are clicking on this, how
many people are including a simmagic wheel in there, so we can
start tailoring like great,this is what we're seeing is
popular um, and we see newproducts coming out here that I

(36:43):
can't go too much into detailwith you guys right now.

Jason (36:46):
Oh no, come on.
Maybe the next time Come on,come on.
We're going to start theseshenanigans.
So what you're saying is youget impressions right and how
many clicks, or how?
Many views and, I'm assuming,the data you get from the
wheelbases.
Where are you getting theactual hard data from Other than

(37:13):
the spec sheet?
Right, because everybody hasaccess to the spec sheet, the
internet.
Does it come from reviewers?
Does it come from have like ascale, like a rating scale per
product?

Ian (37:28):
yeah, so we partnered with a few reviewers mike at sim
racing, ending one of them ohmikey yeah so we that was
important too is I didn't wantto be the expert on sim racing
products, I just wanted to havea tool to consolidate it.
There are already so many greatexperts out there who have
tried all the components and toreally give an honest rating,

(37:48):
you can't try two componentsbecause, yeah, I'd say yeah, my
semi-cube two webase is the bestbecause it's the only one I've
ever used.
Um mike, though, has used somany of them, so he can have
actually give an honest opinion.

Jason (37:59):
Um so yeah that's a great point and a couple, a couple
other reviewers.

Ian (38:03):
We're looking for more to join on as well, but they have
just a basic three scale right.
Three types Performance,quality and value and then
averages out for an overallrating.
So you can go on our website.
You can filter through all thewheels by rating.
It was the top one by rating, Ithink.

(38:24):
Right now it's the BavarianSimTech wheel.
Mike really loved that oneinteresting, we had it.

Jason (38:30):
We had a.
We just got a message, uh,about someone asking for advice
yeah so I hopefully, hopefully,he hasn't.
Uh, well, you should go watchour review.

Ian (38:42):
You know we should go to ready, set sim, click on the
wheel, then go watch my extraview and then it's all good, but
it's uh.

Jason (38:49):
No, I did I did.
I did tell him to go over therebecause mike mike's a good
friend of the show, he's a greatand he's a creator that I trust
now you mentioned.
So you mentioned somethingthat's kind of, um, I have my
feelings about it, so you cantry a hundred different
wheelbases, but are you a simracer or are you a casual?

(39:11):
What kind of sim racer are you?
Because to get the amount offeedback for you to be able to
speak on a wheel, it takes quitea while.
You know what I mean, so,knowing michael and, knowing his

(39:32):
, um his content.
You know, mike's racing with usevery twice a week now.
Um, he'll even race with you.
Know, stuff that's he's testing.
Still, um, you can't see itbecause it's low-key, but you
know he'll tell us oh yeah, I'mtesting, I'm testing something
new.
It's in, it's, it's uh, yeahit's kind of a secret, but yeah,
shout out to Michael.
Uh he's a great guy, friend ofthe show and I highly recommend

(39:53):
uh his reviews.
And if he's a partner of ReadySet Sim, that's already making
Ready Set Sim uh a good friendof the chicane podcast, a
hundred percent.

Ian (40:03):
Good, so everyone's friends in sim racing, right?
No one ever yelled at eachother on the track.

Jason (40:09):
everyone says well, wait a minute.
Wait a minute.
Now at the first turn I'mdefinitely yelling, I know just
yelling, just don't hit anybodyand I don't, don't give a yeah
yeah it's pretty simple

Erick (40:23):
yeah, racing's not hard um.

Ian (40:25):
But yeah, I think that's kind of where everything we're
doing is trying to really bringthe experts in, bring the
community, and our next productscan be really community driven
um as well as well.
So we know that.
Uh, how do people want to sharetheir components?
You know how do people want to.
Hey, I got cut off by this guynamed jeff, smart in front of me
.
What's he driving?
And maybe they can find outwhat he's driving right, it's

(40:47):
all using Visa VR guy.
That's what they'll say.
Oh, he's one of those guys, ohyeah.

Jason (40:51):
He's one of those guys Guilty as charged Stigma.

Jeff (40:55):
I think there's just a lot of opportunity.

Ian (40:58):
There's a lot of opportunity and the community is
great.
I've only been in sim racingseriously for for about two
years now and the amount ofpeople that have invited just me
personally in part of thesecommunities have been great.
The amount of business supportI've gotten from other
businesses has been great andthe amount of niche communities.
One of our team members forReady Set Sim.

(41:19):
He applied for a role.
It was great because he has anIT background.
He's our system administrator,but he runs a large Discord.
The 100,000 members focusstrictly on Toge.
If you know what Toge isdownhill mountain racing oh the
drift, yeah, I'm all about it.
Oh yeah, Japanese downhillmountain racing.
100,000 people in thiscommunity focus solely on that,

(41:43):
and it is so cool.
There's a little niche therefor everything right.
I'm sure there's a little nichethere for everything right, if
you?
Yeah, I'm sure there's a mariokart niche out there too for sim
racers, but I haven't seen one.
But I'm sure there is one.

Jason (41:52):
That's what's so cool about, about sim racing there's
a big community with the jeffside of things.
Definitely, people, yes, 100.
I, I, I, um, I'm a fan of sr.
You know Shutoku RevivalProject.
I always tell people to go overthere and I think Jeff and Eric
they like Nohezi.
And what's the other one?

Ian (42:13):
Nohezi and I forget Push and Pee.

Jason (42:16):
There's so many.

Ian (42:19):
Yeah, the SRP Shutoku Revival Project.
It's fun.
We're in the cab in Tokyo.
You see that rainbow bridgeover there, Is it that?

Jason (42:26):
Yeah, it's one-to-one dude, it's one-to-one.

Ian (42:29):
Yeah, it's so awesome.
That's awesome, rx7.
I know what I'm doing.

Jason (42:35):
I'll pull the question right here.
Yeah.

Erick (42:40):
But to your point kind of being new to SimRace and myself
, that's one thing I always talkabout is the community.
Sim racing myself that's onething I always talk about is the
community.
Is it's different?
Like I'm involved in othercommunities that are not as
welcoming, not as friendly, notas helpful.
Uh, with sim racing, prettymuch regardless of the platform
discord, facebook, youtube, youknow actually on track, for the

(43:02):
most part it's it if you're, ifyou're there to have fun, then
you're surrounded by otherpeople that are there to have
fun, as long as you make it pastturn one, like Jeff says.

Ian (43:15):
That's a good slogan.
You should make a t-shirt.

Erick (43:17):
I know right.

Ian (43:18):
Didn't that just?

Erick (43:19):
mesh well, make it past turn one.
Hey, I've been looking for thisfor a year.

Jason (43:23):
You got to put it on the back.
You got to put, make it pastturn one so people miss it.
Genius yeah.

Ian (43:29):
Made it past turn one.
Drop a little genius, yeah,survive.
Turn one, right yeah.

Jason (43:34):
Yeah, we'll make profile pictures on Facebook like a
check-in.

Ian (43:40):
Are you okay?
Yeah, survive, turn one, I'mokay, man, we made it through
Daytona's first turn, which isdeadly.

Jason (43:46):
I just found out about that one that was really
dangerous.
Want to have a live coachavailable on demand.
With Trophy AI, you'll be ableto practice with Manso AI at
your convenience A real-timecoach in your headphones to
navigate and guide you throughthe track, helping you achieve
race pace.
Guide you through the track,helping you achieve race pace.

(44:09):
This tool is awesome as itprovides full brake, throttle
and steering telemetry on screenwith a live review getting you
ready for your next big race.

Erick (44:14):
Check links to trophy ai in the description and also use
chicane 12 in all caps for a 12discount yeah, but uh, so you
know, just speaking more aboutRSS, I know you talked about
trying to incorporate more AIand just more user feedback, but

(44:34):
what is, I guess, what are someof the like next major goals
you have for RSS?
Like, where do you see it infive years?
Just kind of position in simracing it in five years?

Ian (44:50):
just kind of position in sim racing.
Yeah, thank you, that's a good,good question.
Um, really, what I want, readyset sim to be is kind of to be
the number one tool that peopleuse to start their sim racing
journey and then continue thatjourney right.
Um, you know it's it can feellonely sometimes in sim racing
if you aren't able to getplugged into community.
Um, we talk about how great thecommunities are, but sometimes

(45:11):
it can, um, it can be tough touh, tough, tough to find them,
and I know a lot of people likedon't know what, um like even
what discord is when they'restarting out.
So we wanted to create we'recurrently creating guides and
tools like help people who haveno idea about any of this tech
stuff at all.
We actually just launched a newservice a couple weeks ago

(45:33):
at-home installations.
Again, they exist already, butwe also wanted to be a tool
that's going to support peoplethat way.
A lot of at-home installationservices only allow turnkey
builds.
We have a partnership wherewe're able to do it, where you
can pick any components you want.
You can still design your own,put your.
We don't.
You're not going to pay anymarkup on that.
You buy them yourself.
We'll come to your home andinstall it for you, give you a

(45:54):
training session and everythingin there as well.
So we're trying to be anall-encompassing help everybody
wait a minute, wait a minutewait a minute.

Erick (46:01):
I gotta, I gotta slow that down one second now.

Jason (46:07):
You said that you provide .

Jeff (46:08):
Glazed over that.

Jason (46:10):
Building services yes.
Does that apply.
Is that including Hawaii,because we're, on some lower 48
problems over here, man.

Ian (46:19):
No, we are lower 48 positive.
We love lower 48.

Jason (46:25):
All right, all right, so Northern Alaska might be a
little tough.

Ian (46:32):
Where have you went?

Jeff (46:33):
What are some of these builds that people are doing for
that type of service, if youdon't mind me using that word?

Ian (46:40):
We just launched it recently.
People are already engaging,looking to build, looking to do
that.
It doesn't happen overnight noone buys a rig overnight, as we
all know but we're alreadyengaging in consultations
planning it out for them.
I have one customer who'slooking to.

(47:01):
He wants a chopper sim and aracing sim at the same time.
So we're looking at it's goingto be.
His budget was $80,000, $75,000.
Oh, Like it's going to be.

Jason (47:07):
His budget was $80,000, $75,000.

Erick (47:08):
So oh yeah those things get up there.

Ian (47:09):
They have, you know, the six ranges of motion, the I
don't want to give it.

Jason (47:14):
I say yeah, roll pitch yeah, all of that.

Ian (47:17):
Yeah, I mean that's cool.
So we're seeing a lot of that,you know, and we have installers
all around around the world,Over a hundred countries.
What was that?

Jeff (47:28):
I said I'm drooling over here.
You're talking about like eightpitch this and chopper and
racing.
That's a yeah.

Jason (47:34):
Like in one shot.

Erick (47:35):
Yeah, that's a dream setup.

Jason (47:37):
I wish man?

Jeff (47:38):
Yeah, it is.
He ain't start with no Logitech.

Jason (47:42):
You imagine, you let them in, you let them in the house,
and then you're like, oh yeah,I'm going to go for lunch with
the wife, I'll be back.

Ian (47:52):
And when I come back home there's like two rigs set up.

Jason (47:54):
It's always better to ask for forgiveness.
I like brought it up.
She goes don't race first.
I like this guy.
You gave it to me.
You deal with the consequenceslater.

Ian (48:03):
That's it.
I can't return this 75 000simulator.
What am I going to do?
Throw it away.

Jason (48:08):
They gave it to me.
What do you want?

Jeff (48:09):
me to do.

Erick (48:10):
I can't be responsible now it's cheaper than the
porsche, so you know this is notby much, but it is yeah yeah
yeah technicality but?

Ian (48:23):
but like you're asking, eric, you know, like, long term,
I think we're always going tobe looking at ways that's really
going to make sim racing easy.
Um, we're bringing in partnersto and help with more detailed
tutorials, and there's alreadyso many, like you said earlier,
jeff, like you can go throughthe YouTube trails or the Reddit
, you know, um, deep dives.
But like we wanted there to beone single source of information

(48:44):
from experts where you canquickly find everything.
So, once we get a lot of thisinformation, these guides, tools
, we're going to incorporate AIinto a lot of that too, and it's
going to make it so much easierjust to find things, get the
answers.
You need really simplifyeverything within sim racing.
It is getting easier, but themore and more that's coming out,

(49:14):
it kind of can get a littlemore complicated too.
So, um, we really wanted to beuh, and we plan on being, the
single source of informationpeople to start sim racing and
keep sim racing, as well as whenthey want to move on from sim
racing or change to like hey, Iwant a new rig, how do I get rid
of my old components?
I'll sneak peek to what iscoming on the road, but I'm
ready to, you know, offloadthese, this equipment too.
So um a lot to be to be coming,but in a one sentence answer it
would be um kind of the maintool for all sim racers, for all

(49:39):
needs.

Jeff (49:41):
I've got a quick question for you you know, I spent the
last couple days on your siteand do you guys have a PC
portion?
I didn't think.
I don't think I saw one onthere.

Ian (49:52):
No, we're in touch, Just maybe just a.

Jeff (49:55):
you know that might help too, because if I didn't have,
you know, jason, I'd be lost onlike as a baseline, you know,
graphics and card and all thatother stuff for you know frames
per second with whatever youknow resolution you're using and
right card and all that otherstuff, for you know frames per
second with whatever you knowresolution you're using and
things like that.

Jason (50:12):
So this is a great point.
You know why?
Because when you, when you goon these websites and they tell
you to build the pc, they'regiving you frame rates for games
like fortnite or call of dutythey're not talking about sim
racing.
They're not talking about yourunning a triple monitor setup.
So that's another big thingthat needs to be looked at,

(50:33):
because you know having theright processor is key with sim
racing you know what I mean.
And having the right umbandwidth with usbs.
I always talk about bandwidth,think of people, think it's
number of usbs, but it's not thenumber, it's the bandwidth.
That way, you want to run allthese screens and you want a
future-proof rig.

(50:54):
You want to run motion pedals.
What have you?
I thought I was going to haveonly four devices.
I ended up with 32.
I don't know how it's justthings get out of control.
You know what I mean.

Erick (51:06):
Yeah, I don't know how it's just things get out of
control.
You know what I mean.
Yeah, I got four things putinto my PS5, man, come on.

Jeff (51:15):
Here we go, it can be probably overwhelming, though,
with just how deep rabbit holesgo down with each devices.

Jason (51:24):
How many motherboards are out there?

Jeff (51:27):
Yeah, to your point.
You kind of got to draw theline somewhere and do that well,
I imagine, before you branchout.

Ian (51:33):
But it's, it's so, yeah, it's so easy to um want to just
spread your wings right away andlike, oh, it was captured all.
And as an entrepreneur, that isthe number one thing you want
to do every single time is chasethat, chase that, chase that.
But I read a book and one thingit really mentioned.

(51:56):
And for someone like me who'skind of a just go go, go see and
chase, and also someone who hasa goal but not shifting, a lot
of people think an entrepreneuror a startup should be like a
rocket ship.
There's our goal to the moon.
Let's calculate every singleway we're going to get there.
But it's something you know.
Nothing ever goes according toplan never, especially in a
startup.
So if one thing goes wrong andyou're way to the moon, you

(52:16):
can't adapt, you're screwed.
It said be like a porsche, belike you're on the road.
You're quick, you can turn, youknow you want to get to the
finish line, but make sure youstay on the track and stay on
track with what you're doing.

Jason (52:27):
That's a good way of putting it, yeah that's it kind
of remind myself of that of alltimes.

Ian (52:33):
Um, knowing that there's a long list of things that all sim
racers need and would like, ornew sim racers.
Like when I bought my pc Idon't know anything about pc I
went to a service online hey, Iwant to start sim racing.
Build me me a PC and I'll buyit Again.
It's a little bit moreexpensive way to do that, but
there are more affordable ways.
We want to support people inthat too.

(52:54):
So, pc we are in talks with acouple of PC manufacturers Like
hey, how can we either offer PCsin their website that are
detailed for sim racing it mightbe a big part of it, but, like
you said, maybe more of a guideor a system or, hey, I think
there are services that work outthat well.
My PC run this game well, rightIs there a website for that.

Jason (53:15):
Correct A couple of sites like that, but not in general,
but not for triple screens,right.

Ian (53:23):
Yeah.

Jason (53:24):
You know, we're rendering .
You're rendering a game threetimes or you know it's
unpredictable because, when I,you know, when a game is not
really designed to do that,other than games that are
designed right iRacing and umacc, ones that have that support
, that are optimized so that waythey can utilize the hardware,

(53:46):
and that's when the game runsgreat because it's coded for
that.
Um, yeah, so that's the caveat,right.
I mean you can, you could takeit.
You could take kind of likewhat I did with jeff and eric.
Well, eric's.
Eric kind of went his own pathbecause he he's been building
pcs for a while too.
But with Jeff I had to tell himman, listen, if we're going to

(54:10):
do something, we need to buildsomething at least mid to high
tier, because I don't want youto regret this two years down
the road.
And then you have a PC thatcan't keep up.
And now he's doing VR and hisVR headset works fine, which
made me happy because I'm likecool man, we built something
solid and he can use however hewants to use it, and that's kind

(54:35):
of the.
That's a gray area, man,because there's no data point I
can use, other than if we'relooking at teraflops and system
memory and how machines work.
To keep it simple, then I'lltell you we should be good.

(54:55):
I can't guarantee it, but I'lltell you we should be pretty
good and we haven't had aproblem like that.
Um, especially nowadays, modernPCs uh um if you're on the AM
five platform.
I believe any AM five platformshould handle sim racing just
fine, um, even even on the highsettings, um, or even the ultra

(55:18):
settings, you know.
And if you have a single screen, that's less less stress on
your machine.
But you got to think if youhave plans on adding two other
monitors, then you have to buildsomething that's capable for
that extra power later thatyou're going to need.
So, along with all the windowsbugs and all with all the NVIDIA

(55:39):
surround nonsense that we gothrough there's so many caveats,
bro, there's so many variables,right, so many wrenches being
thrown at you, it's hard to justsay buy this, you're good.
There is a learning curve withcomputers.
Even if you didn't know how tobuild one, you start racing.

(55:59):
You're gonna learn how to use acomputer, you're gonna learn
yeah, you're gonna learn how tomaintenance your machine and
I've learned that the hard way.
Yeah, never thought I'd beuninstalling you know graphics
drivers on a thursday nightputting his computer up in the
safe mode or cleaning out hisregistry, things that a normal

(56:20):
user doesn't do, you know what Imean so, especially someone
that just wants the sim race.
They don't care about all thisother pc stuff.
You know what I mean.

Ian (56:30):
So that's me okay.

Jeff (56:32):
Yeah, I'm with you, dude, but I've learned that it's much
like a car.
You know there's maintenancethat you have to do on it to
make sure it's running optimally.
You know, just like a car oilchanges and maintenance that you
have to do on it to make sureit's running optimally, just
like a car Oil changes and tirechanges, and go on forever.
I got a question I want to talkto you about.
What do you see the future ofsim racing looking like?

(56:53):
Speaking of the future, doesReady Set Sim have any plans on
attending the expo in chicago?
Yes are you gonna be?
There I'll have to, not to putyou on the spot, but what's up?

Jason (57:07):
in chicago um looking forward to being there uh
excellent yes I'll be there umoh, man, we get to meet you man.
That'll be awesome.
Man, I would love to to toshake your hand, because I think
you're doing some.
I think you're doing some nextlevel stuff and I appreciate
that the reason we were bringingall these ideas because we're
excited because did somethinglike that didn't exist, you know

(57:31):
yeah I mean that developed.

Ian (57:33):
You know that's kind of cool uh yeah, yeah, it's kind of
surprising, but I learned why.
I'm like why has no one donethis before?
But it was not cheap and noteasy.
You know, to do this, to do itright.
You know, um, we actually Ishould mention this earlier.
Um, I'll answer your question,jeff, but there was someone who
was doing something very similarto mine and he actually had a

(57:54):
better product than mine.
Um, and I found it through areddit thread and I reached out
to him.
The company was calledSimRacing Connect and I was like
, hey, let's have a call.
You know, and like everyone inSim not everyone, a lot of
people in SimRacing, a lot ofEuropeans.
And so I thought he was goingto be a French dude or something
.
And he was a college kid atTexas A&M and I'm like, what?
This is sick.

(58:15):
We hit it off real well.
And we hit it off real well andI'm like, why don't you just
come work for me?
You know he was, he's adeveloper, really smart, bright
kid, really cool guy, good, simracer.
And I'm like I don't knowdevelopment, you know, I know
business, I know how to grow it.
You be my IT or my CTO, ittechnology officer.
And he's like, absolutely, sowe worked that out and so that's

(58:41):
been an awesome enhancement.
So now we have me kind of onthe business side, and he's done
a great job of really revampingour backend and really growing
it in so much faster.
Previous developers were great,but I'm trying to teach them
sim racing.
They're trying to talk to me incode Doesn't work out too well.
So now I can just tell him hey,let's see this, what do you
think about that?
And he just, it goes fast.
So, jack, jack, stacy, he'sgreat, and you'll be seeing us

(59:06):
two together a lot more over thenext few months.
So, future of sim racing Idigress, I think, and I kind of
touched on this a little bit too.
I think we're seeing right nowCOVID was a big part of it how
sim racing kind of blew up alittle bit.
People were stuck in the home,and then it was pretty fun to

(59:27):
see.
I think NASCAR did a sim racingevent, and then F1 had their
guys do an F1 event, but all simracing because no one could
actually race, and so I thinkthat people are like oh, this is
really cool.
Started sim racing.
We're seeing, recently now,more and more products coming
out, because technology isgetting better and the demand is
there.
I was at the Sim Racing Expo inDortmund in the fall, and I was

(59:51):
kind of shocked and like thisis it was absurd how many new
products and brands are comingout here right now within sim
racing wheels, wheelbasesbases,pedals.
Which goes to show, though, isthat people are seeing that
there's there's a huge marketout there that's been untapped,
and that main one has been theus, and I think we're seeing now

(01:00:12):
it's really going to explodehere what that means for current
sim racers.
In the future of it, I want simracing to be mainstream.
I want it to be like oh, I havea golf simulator at home and I
have a sim rig at home.
Right, everyone has definitelyhaving golf sim leaders at home,
um, or some sort of part of it,you know, and it's not as
surprising used to be.

(01:00:32):
I want sim racing to be thesame way.
There's hundreds of millions ofautomotive sport fans and car
enthusiasts out there, um, justas much as it probably is with
golf.
The difference is, with golf, Ican watch rory malkin, rory win
the masters, and I can gogolfing later that day.
With sim racing, I can't dothat, right, I can watch.
That's an awesome analogy yeah,I love golf.

Jason (01:00:54):
We're big golf guys.
Yeah, yeah, um and that'sreally.

Ian (01:00:58):
I can watch Max race at Spa or someone you know, William
Byron race at Daytona, but now Iactually can go do that, Like
oh, that was really cool.
I'm going to go try that linethat I saw Max do in that
overtake, Like that's such acool thing that we can do now.
People don't know that you cando that.

Jeff (01:01:15):
Like I'm driving Imola this week in the Mercedes car,
just like they are this upcomingweek.

Ian (01:01:20):
It's awesome, right, but?

Jeff (01:01:21):
your analogy was spot on, where you can go watch golf, but
then you can't go back.
You know and do it yourself.
Um or you, excuse me, you can,but with the simulation you
can't.
So super cool yeah.

Ian (01:01:33):
And so that's where I think it's going to be.
I think it's going to be moremainstream.
It's going to hope I don'tthink it's gonna get cheaper per
se.
I think there's gonna be betteroptions at a lesser price, you
know, but there's gonna bebetter options at a probably
better price as well.
So, um, I think it's we'regonna see more professional, uh
real life drivers come from simracing like easier saying.

(01:01:53):
I think it's gonna happen moreand more and they're figuring
out kind of the science like howdo we physically train them?
That's kind of the biggestthing to be able to race in a
401 car or in a gt3 car.

Jason (01:02:04):
Even so, um, I think that's the biggest challenge
right there is the physical sideof it.

Jeff (01:02:10):
That that's I still think that there's got to be the point
.
I'd love to talk to somebodythat has done the transition
because, at the end of the day,like you can drive it and
getting around the car, gettingaround the track is one thing,
but ultimately being ultimatelyresponsible for half a million
dollar piece of equipment isanother thing altogether.

(01:02:30):
That has to weigh on you.
You know, from a mental portion.
Not getting hurt, yeah, that'sone thing, but then, like, hey,
if I screw up, like there's aserious chunk of change that
somebody is on the hook for.

Ian (01:02:43):
It's.
That's the biggest thing too, Ithink, with with all sports.
Right, there is the physicalside, but there's the mental
capacity that a lot of theseexperts have.
And you talk about golf.
Golf is a good analogy for that.
I can make all those shots thatI say this, I can make those
shots, right, but can I do itday in, day out, over and over
and over, and no, like I'm nevereven close?

(01:03:04):
Yeah, I can hit a 150 yard shotwithin a foot of the hole, one
out of every thousand shots,right, so it's, it's not about
the physical capacity.
And same thing with racing,right, it's what makes some of
the best of the best so good.
They're just machines and theythe pressure they can put it
away.
That's including the racing.
But then, yeah, you have a halfa million dollar machine that

(01:03:24):
you're responsible for now but Ithink it just what I know.

Jeff (01:03:29):
I keep you know, uh, expounding on what you said, but
I think you said you made anawesome point that the untapped
market that is, you know, northamerica really.
Um, you know, if sim racing wasa stock, I think you'd be crazy
not to buy it with.

Ian (01:03:44):
You know just the trajectory that it's going as a
whole, yeah, especially with itbecoming much more popular here
in north america yeah, I thinkthe stats I've been seeing and
it there's a lot of variablestats for what was the component
revenue in the world in 2024.
And everything I've seen Imight get attached to this, but

(01:04:07):
it was about $500 million iswhat I was seeing.
Jeez Off from $250 million from2020.
So it's doubled since 2020.
It'll double again, but it'lltake a little bit longer.
So they're expecting about 2030, 2031 to be at a billion dollar
market.
That's just components.
It doesn't include software andeverything else that goes with

(01:04:29):
it.
So people are bracing for itand there's a few leaders for
the at home sim racingcomponents, logitech being the
number one.
As much as we talk about theother stuff, logitech still
dominates the at-home sim marketbut people are trying to kind
of compete with them, which hasbeen great.
Thrustmaster is trying, youknow, and some other Moza is

(01:04:51):
putting together and Fanatec areputting together better starter
kits.
So they're getting close.
But I think what's going tohappen is that it's going to be
easier to start, but then it'llbe easier to make that that jump
makes sense.

Jason (01:05:05):
Yeah, 100 man.
Wow, all right, ian, I justwant to say, man, that's, that's
, that's an incredible,incredible thing you're doing
and you're working on um.
I'm already a huge fan.

Jeff (01:05:19):
It's awesome to talk to somebody that has such knowledge
, just the business side of it,of like the numbers you were
talking about you know thatstuff is.
I wouldn't even know where tobegin to try to track down some
of that information and it'sjust, it's cool to hear, to talk
to and and I mean that's on topof you know, hearing your story
and your passion for sim racing.

Ian (01:05:41):
Yeah Well, thank you.
I mean again, you guys havedone a great job of creating a
community and your conversationsare I've been fun to listen to
and I've learned a lot from youguys, right again, I appreciate
that.
Still need a sim racing, right,you know, and I gotta pick your
brain more on the pc side,because that's that's a whole
other world, right?

Jason (01:05:54):
but it's so ingrained with sim racing so it's so
important to us well, that'swhy's why this is, this is why I
believe we have the greatestcommunity right, because we're
all here and we all can alwaysget together.
I mean, I'm telling you I'vehad more help.
I'm not a know-it-all man,cause when I was starting out, I
I had to get help too.

(01:06:14):
You know what I mean.
To start building my own stuffand I knew a thing or two of
kind of what I wanted.
But then I went through maybefive or six no five bases, I
want to say, before I landed ona semi-cube.
I kind of wish I went straightto the semi-cube, um but I
didn't have a hard time.

Jeff (01:06:34):
I had somebody that was a pro at it just down the road.
I mean I wish I'd never met him, cause I'd have like gold
plated walls and stuff.
But yeah.

Jason (01:06:44):
So Jeff, um, jeff didn't know me fully, so he wasn't
prepared.
I, I, I, I got him, but when hesaw the, when he saw the
receipt, he was like damn.
I was like don't worry man.

Ian (01:06:57):
You won't regret it.

Jason (01:06:57):
Yeah.

Erick (01:06:58):
You won't regret it.
Worth it, yeah, you won'tregret it Worth it.

Jason (01:07:02):
But you're doing something that's even if you
said before, you said it wasbeing done before or somebody
had some sort of version of it.
You got to look at your thingas the evolution, the future of
this ecosystem that you'retrying to build I would even go

(01:07:22):
as far as tell you if you havepeople installing, um you know,
rigs and and equipment, I wouldjust straight up open, open up
retail at that point and justkeep it all in-house.
That way you can get you can getthe sale from retail.
The setup can automaticallytalk to a computer.

(01:07:43):
That will put all the items inthe cart.
And when they hit checkout,there's a button that says do
you want us to come into yourhouse and build this?
Yes, that's kind of where Iwould.
Oh, I see.
Well, I'm just saying it's anidea, it's an idea that's going
through jason's head.
You know what I mean.

(01:08:03):
So great idea um, I just thinkabout practicality, right.
So I think that I think thatyou're a super bright and smart
individual.
Um, you know what you're doing.
Um, you have the right creators.
We're a fan of uh, we're a fanof two of those that you
mentioned.
So, yeah, hats off to you.

Jeff (01:08:29):
Jason, to your point.
It's good to see that our sportor our hobby is in good hands,
people that are passionate aboutwhat they're doing.
Everybody that gets on is justso passionate about what they're
doing, and it's good to see.

Jason (01:08:46):
Right and happy.
Does it not make you happy?
Because, yeah, absolutely, itmakes everybody happy.
It's like, oh snap, we have atool and I'm so excited to tell
you about it.
Right, yeah, I'll call you upon the phone and say, dude, you
gotta drop what you're doing,forget about this meeting.
Hold on, go to this websitereal quick and check out this
link and look at what this guy'sdoing.
And then we found the love of 3Dprinting.

(01:09:07):
Right Now we got Jeff sendingus a hundred thousand messages
and he's carbon fiber wrappingand he's showing it so it can
glow in the light.
It's just this whole communityright?
This whole community as a wholeis full of love.
It is, it's full of love andI'm just, I'm excited.

(01:09:27):
I'm excited.
I can't wait to see what you dowith it, ian.
Honestly, I can't wait to seethis develop, and I mean it's
developed, but I want to see itdevelop more.

Jeff (01:09:37):
To the moon.

Erick (01:09:38):
Yes To the moon.
That vision is crazy right nowthe vision.

Jason (01:09:42):
He's got the vision.
Yeah, 100, um so well.
I appreciate your work yeah,yeah, yeah.

Ian (01:09:50):
No, it's people like you who why we do this, and we know
that.
Um, it wouldn't.
If it was just me and not thecommunity, I, I wouldn't be able
to get this done.
I won't learn enough.
I wouldn't be able to morph itto what we need current sim
racers and what future simracers need.
So, again, we need more peoplelike you too in the communities,
spreading the love of simracing.

(01:10:10):
We appreciate that, is that aword?
Sim, missionaries, simmissionaries 100%.
Sim missionaries.

Jason (01:10:20):
Yeah, all right, I.
I think this concludes the thethe interview portion.
I will do a round table withthe gents.
I have nothing more.
Uh for ian, I think I just wantto thank him personally for
coming on the show again.
Yeah, um, it is a whole, notherdifferent time over there.
I can't even pretend well, Idon't even know what time it is

(01:10:42):
over there but thank you.

Erick (01:10:43):
So much for the weekend.
It's a weekend.

Jason (01:10:52):
So thank you so much, and I really hope you enjoy your
time out there.
I love it out there.
Yeah, just take it all in, dude.
Just take it all in before yournext big move.
Take advantage of it, guys.
You got anything, eric Jeff,what we got for roundtables.

Erick (01:11:10):
For me, nothing.
I definitely want to thank Ianfor coming on and sharing the
story with us.
We always love when we haveguests that come on, especially
people that are making the simracing community better and just
kind of forging a path forwardand bringing everybody else
along with them with theirpassion for sim racing.
We appreciate it and appreciateyou supporting us, supporting

(01:11:31):
the podcast.

Jason (01:11:33):
Oh yes, Thank you for being a listener and follower.
Appreciate you, man.

Jeff (01:11:38):
Yeah, just to polish off what everybody else said Best of
luck on your move to denver.
Uh, you know, congratulationswith your little one and uh,
best of luck in the future and,if you know, if you need
anything, we're just a phonecall away.

Jason (01:11:48):
Your friend of the show thank you, appreciate it hey,
denver's not too far from hawaiiman, so the lower 48 problems
don't apply.
Okay, all right, well, ian,thanks again.
I really appreciate it.
Thank you guys so much.
And yeah, check out Ready SetSim Links in the description.
We will leave all the links tohis social platforms as well,

(01:12:12):
and Instagram and all thosegoodness, and with that, guys
have a great start of your week.
Thank you.
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Bookmarked by Reese's Book Club

Bookmarked by Reese's Book Club

Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

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