Marketing Strategies with Eric Fulwiler

Marketing strategies have evolved far beyond mere promotional tactics; they've become an art form of storytelling that shapes perception and influences behavior. With companies dedicating an average of 10.7% of their revenue to marketing budgets in 2023, the significance of crafting compelling narratives is more apparent than ever. To drive growth and foster meaningful connections, organizations must adopt a holistic approach to customer-centricity, ensuring every facet of their marketing aligns with the customer's journey and aspirations.  On this episode, we are joined by Eric Fulwiler, Co-founder and CEO of Rival, to discuss rethinking marketing not just as a tool for selling but as a research and development function that continually adapts to the ever-changing needs and desires of the audience.