Marketing strategies have evolved far beyond mere promotional tactics; they've become an art form of storytelling that shapes perception and influences behavior. With companies dedicating an average of 10.7% of their revenue to marketing budgets in 2023, the significance of crafting compelling narratives is more apparent than ever. To drive growth and foster meaningful connections, organizations must adopt a holistic approach to customer-centricity, ensuring every facet of their marketing aligns with the customer's journey and aspirations.
On this episode, we are joined by Eric Fulwiler, Co-founder and CEO of Rival, to discuss rethinking marketing not just as a tool for selling but as a research and development function that continually adapts to the ever-changing needs and desires of the audience.
The post Marketing Strategies with Eric Fulwiler first appeared on Chris Hood.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!