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August 2, 2025 56 mins

This week on The Chris Salerno Show, we sit down with Cyrus, an entrepreneur and CEO who’s redefining the luxury automotive experience in Charlotte, NC. From operating a premier dealership and car storage facility to creating a think tank and coworking space built around the concept of a business lifestyle, Cyrus has carved out a unique niche where passion for luxury cars meets entrepreneurial vision.

With over a decade of experience specializing in European luxury car brands like Ferrari, Aston Martin, Maserati, and Bentley, Cyrus offers not only brokerage and collection management services but also a curated environment that brings business leaders and enthusiasts together. His background in luxury hospitality—spanning Switzerland, France, and Las Vegas—adds a refined touch to every aspect of his business.

If you’re passionate about luxury cars, entrepreneurship, or blending lifestyle with business, this episode offers a behind-the-scenes look into what it takes to build a premier brand that thrives on excellence and innovation.

Connect with Cyrus: 

IG: @un_known_charlotte

Website: https://www.europrestigeimports.com/ 

https://unknowncharlotte.com/

Support the show

Connect with Chris Salerno:

Website: www.qccapitalgroup.com
LinkedIn: Christopher Salerno
Instagram: @chris_salerno_
X (formerly Twitter): @Chris_Salerno_
TikTok: @chris_salerno_


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