Explore how the StoryBrand framework can transform your real estate business. In Garrett's Skool call he unpacks how storytelling connects with clients, how to position yourself as a guide—not the hero—and why clarity in your messaging is critical for both impact and growth.
From identifying your ideal client to crafting a clear action plan, Garrett shares real-life insights on how to serve first responder families and niche markets with empathy, authority, and Gospel-centered purpose.
Whether you're just starting out or looking to level up, this episode will help you simplify your marketing, clarify your message, and lead clients with confidence.
🔑 Key Takeaways:
- The mission is the Gospel. The method is real estate.
- Clients are the heroes; agents should be the guides.
- Stories sell—use them to connect and convert.
- Empathy and authority build trust with your audience.
- Know your avatar and speak directly to their needs.
- Clarity in your plan leads to client confidence.
- Share your own story to make deeper connections.
- A well-defined niche creates more opportunities.
- Visualizing both success and failure motivates action.
- A clear message attracts the right people—and repels the wrong ones.
📘 Chapters:
00:00 – Introduction and Purpose of the Gathering
01:52 – Understanding the StoryBrand Framework
06:12 – Identifying the Character and Their Problems
11:45 – Defining the Guide: Empathy in Real Estate
17:47 – Creating a Clear Plan for Clients
24:37 – Balancing Empathy and Authority
27:19 – Visualizing Success and Failure
32:45 – Understanding the Client’s Story
39:30 – Finding Your Niche in Real Estate
44:27 – Trusting the Process & Serving the Community
Resources & Opportunities:
📩 Are you tired of the hustle? Download my free guide: 3 Lies Christian Agents Believe—and the Truth That Will Set You Free
🔗 https://www.210collective.com/podcast
📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendly.com/garrettmaroon/210collective
🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about
📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 7572662876
📲 Follow Garrett on Instagram for more insights and encouragement!
🔗 https://www.instagram.com/garrettmaroon/
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