Behind Tool Company LIES & EXPENSIVE Cordless Batteries w/ SP Tools USA | Circle of Drift #152 - The Circle of Drift

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
What is SP Tools? SP Tools originated putting
tools into Eva foam. We want you to do business with
us in a way that you feel more comfortable, not in the way that
we tell you you have to. SP Tools USA is the US division
of SP Tools parent companies based out of Australia.
For the last 25 years we've designed and built here in

(00:22):
Australia race guns for the V8 City car pit lane.
Our passion for racing our guns and pit lanes allows us to build
better guns for workshop. What keeps someone from just
going to their local harbor freight rather than coming to
you guys? Nothing.
We got to leave The Cave, kill something and drag it home.
Here's the funny part. They are snap ONS.

(00:43):
Nemesis 100% in the eyes of Harbor Freight.
Snap ONS like a baby monkey. Would you say that most
manufacturers are using the sameinternals on their batteries?
There's only three companies in the world that make lithium
batteries. The guys that are using
cordless. Was was that tool designed for
that environment or was it designed as a carpenter's tool?

(01:04):
No offense to Milwaukee, but they build Carpenter's tools.
This brand versus that brand, isthat just like sticklers being
sticklers? When we got started, we were
talking about engines. You're A2 Jay-Z guy.
I'm an LS guy. That's.
It full circle, baby. Yeah.
I've been wanting this shit forever.
I've been in the field with whatever they throw at me, brush

(01:24):
it off, pick myself up, moving on to the bed.
OK, Yeah, ain't no. Welcome back to the Circle
Adrift podcast. I want to say thank you for
stopping in every single week for a brand new episode.
This show is presented by SIM HQor you can always save 5% off on
their website with code Circle Adrift.
Now, I've noticed quite a few new viewers and I only ask that

(01:46):
if you find any value out of these episodes that you consider
subscribing and hitting the likebutton for that.
Always do my best to improve andbring you the best episodes
possible each and every week. So without further ado, let's
get into the episode. Episode.
All right, we're back with a brand new face to the channel.
We got Lee from SP Tools. Yep, thanks for having me.

(02:06):
Absolutely, man. So first thing I want to start
off with actually is just what is SP Tools because it's
obviously a little newer to the drifting side, I would say, but
you've been in the Motorsports industry.
Yeah, so, so really kind of new to North America as a as a
whole. SP is an Australian brand.
We've been around since 73, but we've only been in North America

(02:29):
since 2018. So I met the guys, Tom and Kev,
I met them over in or Germany atAuto Mechanica and became the
importer in 2018, started bringing product in in 2019.
Cruise straight into COVID and everything came to a sudden
halt. So it, it was a little bit of a

(02:50):
stumbling block, but it was good.
It gave us time to to really think about how we wanted to go
to market, you know, what we wanted to get involved with.
So were you doing? What were you doing when you met
them before? The same kind.
Of so I also import my background.
So before I got into the, the towing equipment side of the

(03:11):
business, I was a mechanic. I worked for GM for Honda, some
aftermarket shops as well. And so then I made that
transition into tools and equipment, worked for one of the
one of my competitors for a few years.
And then I started importing a, a diagnostic tool from a company

(03:32):
called Teqsa. So I became the importer for
that in 2015. And that's really the ethos of
the company. That's, that's the origins, my
background. I was a drivability guy when I
was at the dealership. So diagnostics really is was my
wheelhouse. But being a mechanic, I'm also a
tool horse, so I couldn't, I couldn't pass it out when I was

(03:55):
in Germany. So it was, it was a good fit.
You know, we wanted to grow the company but yet stay loyal to
Taxa because they, they're a great company and somebody we
didn't want to step on their toes.
So handles were something they didn't do.
It was a really good way to growthe company without damaging
relationships. OK, so I was going to ask if

(04:16):
there's anything specific that stood out about SP that that was
why you went that route? But honestly, it was the
wrenches really. Yeah.
So again, be being a mechanic, most of my career, as I was
walking by their booth in Germany, they had this stand of
wrenches sitting up on top of a toolbox.
And it just caught my eye. It's like, it's like guys

(04:38):
jewelry, right? So I'm like squirrel, I'm in the
booth and next thing you know, I'm holding the wrenches and
that then I'm talking to Tom. I didn't know at the time that
he was the CEO of the company. And, and I was in a hurry
because I was on my way to a meeting.
So I'm like, man, do you have any distribution in the US?
And he's like, no, not yet. I said, have you, do you want

(05:00):
some? He said, well, we thought about
it so well, if you ever get pastthinking, give me a call.
And I gave him a card and I walked out of the booth because
I was in a hurry. Luckily, he actually called a
couple months later. So.
Yeah, exactly. So who's this arrogant guy
walking by being an ass? Yeah, that kind of thing.
So. So were they only in Australia
at the time? Or were they Australia, Germany,

(05:22):
Europe? OK, so the main main Europe.
So Nick covers pretty much all of your western, what I refer to
as the Western European countries.
He's got offices and I believe Denmark and then he's got
offices in Ireland, UK and a couple other places.

(05:46):
At the time we had a guy that was taking care of Finland.
Finland kind of went away and Nick is just kind of assumed
that that distribution obviouslyAustralia, New Zealand and we,
we were the first to North America, no.
Way. OK.
So well, you mentioned the wrenches.
So is it, Was there a specific design around the wrench that

(06:09):
was appealing? Because dude, I will say,
whenever I'm using a wrench and it has a sharp edge, that's the
quickest way, I will throw one in the trash.
So the what caught my eye at first was the luster of the
wrench, right. So when there's a difference in
in chroming, when you look at a a cheap wrench, I won't throw
anybody under the bus. But when you look at a cheap

(06:30):
wrench versus a professional quality wrench, there's a clear
difference when you look at them.
And so that was the first thing that that caught my eye.
And that's what made me walk into the booth.
Next thing I want to do, like toyour point, is put in my hand.
What does it feel like? Right?
Because it's got to have the right feel.
It's got to fit my hand right. And if not, well, then it can
look good. It's still the cheap wrench.

(06:52):
That's fair, that's fair. Is there any tool that you guys
make that has stood out to you specifically?
What in your line of work or just has helped in the most
oddball occasion? I would say not necessarily.
We do have something coming out that I can't talk about, Dang
it, but we'll redo this when that comes out because I I think

(07:15):
it's going to be a game changer for everybody.
One of the things that really drew me to the company, aside
from the quality of the product was SP Tools originated putting
tools into Eva foam. So that whole organization thing
is a game changer, especially for what we do here at a race
track. You know, when you're loading a

(07:36):
race trailer, when your outfit in your trailer and your drawers
and everything and you've got toyou, you've got to keep
everything in its place, make sure that you're not losing it
and also account for it, you know, before you take the car
out on the track. They they originated that and
now there's lots of companies doing it.
In fact, one of the the supply, one of the companies that we

(07:58):
supply literally copied our foamsets and start and they're one
of our competitors. So I'm going to leave them out
of the conversation. But.
They didn't, they didn't do Eva foam until we did and they
literally bought some of our Evafoam and kind of copied how we
were laying it out. So you know what what they say,

(08:18):
flattery or plagiarism is the greatest form of flattery.
Yeah. So there you go.
And I mean, it's just, it's partof it, especially here in the US
people are going to do it. China, good Lord, they're
definitely going to do it to a tee.
They'll copy it. But absolutely.
Yeah. Well, I know you yourself are
involved in Motorsports as well.So why before we get into like

(08:40):
your background and history and why drifting, why did you feel
the need to venture into this market and why does it fit SP
the best? I am all things motorsport.
It doesn't. So like what I, how I choose to
race is, you know, like you said, history and background and
all that. But I appreciate all things

(09:03):
motorsport, whether it's two wheels, 4 wheels, dirt road
course, it doesn't matter. Somewhere along the lines by
marketing team, I think it was that PRI, my marketing team
hooked up with Drift HQ and it just seemed like a really good
fit. In all of the things that we do
in motorsport, that decision centers around who are we doing

(09:26):
business with? And so these are just class act
guys, right? So it, it was a good fit.
You know, we've done some other things with other drifting
organizations that that weren't quite the same.
And, and again, they shall remain nameless.
No, no reason to throw anybody under the bus.

(09:46):
I just think that what they do and and how they do things is a
good fit for what we do. Have you seen a noticeable
difference so far? Yeah.
So we weren't we weren't supposed to be here.
So this was like a last minute. This was the last minute invite.
And they were like, Hey, you don't you don't even have to
bring your trailer or anything. Just just come show up and hang
out with us and and see what we're doing.

(10:10):
Obviously giving up the the 4th of July weekend last minute.
I had some conversations with the wife.
I. Was going to say shout out to
the family. Exactly.
Hope everybody's watching all that kind of stuff.
No, but it's it's great. Like I was watching, I got to
ride yesterday as well, but I was watching.

(10:32):
I've been watching everything. It's been, it's been clean, it's
been fun. Nobody's getting hurt, nobody's
arguing, fighting, you know, allthe some.
Sometimes you can see that at a,at a race event.
So just everybody's having a great time.
Is this your first like real drift event experience or?
On a larger track. So we did some sponsorships

(10:58):
early on. Give me a SEC.
Clutch kickers. So we did some stuff with clutch
kickers. There was a racetrack fairly
close to us. It was a drag strip, but they
had like a little tiny go Kart track similar to what's here and
clutch kickers would go out there and and they would do
events. So I went to a couple of those,
but but nothing, nothing this big and nothing with this

(11:21):
quality of driver as well. That's definitely fair.
Yeah, I've been to. I went to one of the clutch
kickers, one of the fun day rounds.
Yep, it's great. And that whole Florida track was
awesome. OK, but.
So that it's. Cool that you're getting to
experience something this big. At least, Yeah.
So I personally didn't get to go, but Bill, my marketing guy,

(11:43):
did. We were we Also the clutch
kickers thing LED us to sponsoring Ben Hobson before he
went pro. Oh, cool.
So I got to sit down, have dinner with him, you know, kind
of working out the sponsorship bill, went to all of the events,
got content, things like that. So I didn't, I didn't get to go.

(12:04):
I was busy. So, you know, there were some
large events there where SP was represented.
I just didn't didn't get the chance to be there.
Now I saw you may or may not have gone on your first ride
along I did yesterday with Duarte.
How did that go? Good dude's got skill.

(12:25):
Yeah, it was it was awesome. He's like, now Are you ready to
you ready to get a drift car? And I was like, no, he's like,
that's why I do this, man. I was like, no, I get it.
I was like, this dog is too old to teach a new trick, but I am
going to build 1 nonetheless. And so I'm going to put my son
in it. So he's got, he's got an E90

(12:47):
chassis that's been sitting there collecting dust for a long
time. His fiance is Japanese so he
proposed to her over there whilehe was visiting her family and
then he's always been into drifting.
So he did he did a class and I don't know the guy's name
honestly, but he's one of the O GS from from the Japanese drift

(13:08):
scene and he runs a drifting school over there.
So just did a 2 day class and hecame back like ready to drift.
So we are that's incredible. We are going to have an SP drift
car eventually and you know, hopefully within the next year.
What motor platform are you going?
To go with LSLS. Rat, I was hoping Dorte would

(13:28):
talk you into a 2J. Yeah, so I saw his and and
believe me, I have a ton of respect for A2J set up lots of
power, but it sounds like a bunch of angry bees and you just
get when you had when you have acammed LS, there's just there's
just no better sound. I don't know if I can hop on
that train. I can't do it, everybody.

(13:50):
Hates an LS. I get it.
I understand. That's not everybody hates an
LS, it's just not the preferred sound for me.
Yeah, I really love. Inline 6 motors for.
The type of racing that I do, obviously LS is if if you're
going to run a a small block platform, LS is really the way

(14:10):
to go. With that said, doing it in a
drift cars is going to take somework.
It's not you know, it's great for all out power, all power.
You know, when you're trying to hold something at a high RPM for
a long period of time, you got to do a lot of work to to an LS
to make that happen. That's very.

(14:32):
True, especially. If you wanted to live well.
In drifting you got to deal withall the motor slots and stuff
too, so it's a whole different like Ave. you got to go down
yeah. Do you already have like a build
list in mind for what you're going to do for that, or is this
very? Recent decision, not a recent
decision, but probably an escalation to timeline.
So it's been, I have, I've got acar that that I'm building for

(14:58):
235 limited drag racing class that I'm going to run.
We do some drag and drive eventsas well.
So I've got, I have literally 2 race cars that I'm in the
process of building. I've got a 67 Nova that I need
to finish and then I just started a 67-C10 and then I've

(15:18):
got. So the, the BMW just kind of
started working its way to the back of the line.
Now it's kind of working its wayback up to the front of the
line. We'll get to.
First, eventually. Exactly.
Yeah, it it'll probably be a turbo set up.
Although I am, you know, on the LS platforms, I am kind of
partial to Pro Chargers. So it it's definitely going to

(15:42):
be boosted. Right out the gate.
Oh yeah. Oh, all right.
Oh yeah, it's all or nothing. Absolutely.
Yeah, with the turbo, I can turnit down until he's comfortable
with the car and then turn it back up.
That's fair. I.
Can't do. That with a supercharger, you
get it is what it is. I can change a pulley size.

(16:03):
That's it. Well, yeah.
Will it be for like events like this just bringing out?
Of it events like this. We'll do.
Some probably some burnout stuffwe also do.
I don't know if you've ever heard of him.
There's a guy called Cuddles Cuddles burnout cuddles.
So maybe. Dude is.
Crazy he's he's an Aussie, but he came over here like he's

(16:27):
super popular over there. When you get when you get a
chance, check him out on on social.
His name's Kirian Barber, and hecame over here with his Aussie
crew doing like a tour. So he's done some stuff down at
Cletus's place and, and he, so they do these crazy, you know,

(16:49):
burnout competitions. So we sponsor some of that.
So we were like, you know, a lotof what we do.
I mean, we sell tools and equipment for a living, but this
is also what we do. Like we, yeah, we're all into
all types of Motorsports. So we do a, we sponsor a local

(17:12):
or, or put on a local burnout competition at our local drag
strip that where they had enoughspace for us to do it.
We've got the second annual 1 coming up.
So when Jess isn't doing events like this with the car, we'll be
doing stuff like that. Sick.
OK, is the how does a burnout contest like go?
I've never even been to one really.

(17:32):
I've seen them, but like me. Either I had never been I
didn't, I didn't know what to expect.
So I'm thinking, OK, we're just going to go in circles.
No, really, these guys, these guys melt stuff down to the rim,
like literally. So I'll get Bill to send you
some footage that you can mix into this.

(17:53):
OK yeah. When when you put it together.
And so the one dude, he looks like he looks like a Mongol,
like he's he's bald up front. He's just got this patch of hair
in the back and like a four footponytail, right?
So Ethan, he's got this little tiny jug.
It looks like a looks like an S10, but it's an it's an Aussie
something, right? It's probably some sort of weird

(18:14):
Toyota. And he's doing these burnouts
and he is literally shooting asphalt because he burnt the
tire. There was no rubber left on the
rim when when he came off of thetrack, there was no rubber left
on the rim. He is down to steel wheel and
he's leaving cuts into the asphalt and he's throwing and

(18:35):
he's throwing pieces of rock andasphalt into the crowd.
So we were like we had some somereally nice race cars staged up
there and stuff like that. We had to move them.
We literally had no idea. What was?
No. Well, couple things here and
there. It's like, uh oh, you know,
paint chips. It's a race car.
It's going, they're going to, unfortunately paint.

(18:57):
Yeah, there's a fire. Rock, going through school, all
this stuff. Started going through our mind
afterward we're like, because wedidn't, we really didn't know
what to expect. We're like, all right, note to
self. Bigger barriers move the crowd
like because we had everybody like right there.
I'm a I'm a big fan of be part of the ACT, be safe, but be part

(19:20):
of the action like if you can get people engaged that way,
they'll keep coming back. That's very.
True. We were a little, we had them a
little too close. Oh my God, I could imagine that.
Well, other than the burnout stuff.
Tell me a little bit about your history and how the Motorsports
that you grew up in, what you dospecifically?

(19:41):
Yep, and your personal car is your building so.
I grew up drag racing, you know,when when it came to cars, I
grew up drag racing in my late teens, early 20s.
Something about just staging a car, all the GS that you feel

(20:02):
when you launch and just everything that goes into that.
That adrenaline rush really got me.
And then I had kids. I have, I have 6 kids.
I have 6 grandkids. So as the kids started coming,
you know, I had to be responsible and go to work and
you know, keeping a race car wasn't responsible.
So it went away and I was at man, I was out of it forever.

(20:26):
Like every now and then I would go to some sort of race event.
I was out of it forever. Then I started doing some Rd.
course racing and I love Rd. course racing.
It's a different, it's a different kind of rush, more
more similar to drifting, exceptwe're trying to not do what they
do. We want to take it to the edge,
arguably. Scarier to do Rd. racing, I'll

(20:47):
say that a lot. It is, I think.
You're right on the edge, yes. So if you go over it, something
catastrophic is about to happen.Yes, At least in drifting, if
you go over the edge, you could spin out and save it and.
And speeds are a lot different. So on that on that straightaway,
I think we hit 112. I probably would have hit 130,

(21:09):
you know, in, in, in a car. I'm going going into the same
turn. So, you know, it's just it's
just different. And then then I got back into
drag racing a few years ago. A friend of mine, there's a guy
named David Anken that has ATV show called Toy Makers and he

(21:29):
was doing an event out at South Georgia Motorsports Park and he
talked me into coming out there.It's a drag racing event and I
should have never gone because Ihad more money then then I do
now because all the money is going into the race car.
So I was out there one day and I'm like, yeah, I'm going to,
I'm going to build a, it's kind of like riding with him

(21:50):
yesterday. You ready to build a car?
Yeah, I sure am. Same thing.
I, I get back on that out on thetrack and I'm like, yeah, I'm
going to go build a car. So I built this.
I, I imported and a Holden Ute from Australia.
Thank modern day El Camino. Yeah, so cool car and with the
Australian heritage of SB, it just kind of tied in worst car

(22:14):
ever for drag racing. If I had it's it's IRS.
And of course with that LS platform, you start throwing
power at it and when you're launching like that, it just
doesn't. I broke axles, I broke pinions,
I broke Dr. shafts. I mean every time I took it out

(22:37):
I was just shooting parts out the back.
So now it is a solid axle. I basically have redesigned the
entire car to make it work. It would have just been easier
to get something that was already solid axle, but it's
close to being done with. The last time I raced it, it was
4600 lbs and we were doing it inin Dragon Drive events only.

(23:04):
No, when I left to come here, hadn't put the cage in it yet.
We haven't built the cage for it, but it was sitting at 1960.
So we'll be roughly 1600 horsepower to, you know,
flywheel horsepower. So in that 3000 lbs with me in

(23:26):
it, race weight should be a fastcar.
What? Solid axle did you use?
Moser. Moser.
Moser. So they made a, they made a bolt
in. That's the other thing with the
class that I'm going to run it in.
Whatever I did to the rear had to be bolt in like readily
available commercial bolt in subframe.

(23:48):
I can't like back half it or anything like that.
So it was kind of tough. I didn't have a lot of options,
thank God. So Mosher doesn't really make
one for the Ute but they make one for a, for 1/5 Gen.
Camaro and they're similar platforms in the rear.
So we, we made that work, made acouple other things work, you

(24:13):
know, and still stay within the spirit of the rules.
Well, the Ute would be good for drifting, obviously it's it's
used often for drifting. Why?
Why wouldn't you go down that same rabbit hole for drifting
rather than the BMW just becausethe chassis is available so.
Funny you mentioned that I probably will long term.
I'm going to bring another one in.

(24:35):
I had to convert the one that I'm driving because I wanted it
registered to do the the dragon drive events.
So I had to convert it to left hand drive, which kind of sucks
it you know what I mean? When you when you actually have
an Aussie car and you got to move the steering wheel, it
takes away from the value. I think heartbreaking, yes, it
is. So the next one we bring in is

(24:57):
just going to be a race car. So I'm going to leave it right
hand drive. And I think it would be really
cool to have a right hand drive drift car, you know, with a Ute
with what would be perfect with the SP tools livery on it.
Like it would be fun. Yeah, totally.
In the trailer. Yeah, exactly.
Exactly. Yes, yeah.
So it would be so. Hilarious.
Man that's cool. I I love to to see you guys in

(25:19):
drifting and be a part of all this, especially you.
You got you got to drive it at some point, right, You're going
to learn. I can't.
Be on a track. I was already telling them I
should have brought one of my cars.
Like I can't, I can't be around this and be a spectator.
Like I need a steering wheel or handlebars or dirt's the same

(25:40):
way. It doesn't matter.
I've got a side by side that I race that's a can am Maverick
X3RR turbo upgraded turbo. I've had that 92 miles an hour
on the highway. Holy hell.
It's tagged and insured is that not I drive.
I drive into work sometimes that.
'D be fun. My IT guy comes walking out of

(26:02):
the building one day and he's taking pictures and I'm like
what's the matter? He's like I just had to send my
son a picture of my boss pullingup in a side by side to go to
work. That's something I've never like
really dabbled in or experiencedthis side by side stuff.
I I've had a couple buddies thatlike left drifting or
Motorsports entirely. Well, I guess that's still

(26:22):
Motorsports, but to go to the side by side of the world and
they love it. I just don't I don't I don't
know any enough about it. It's.
Different. It's different.
It's a different kind of rush and it's it's really
challenging. Honestly.
You have everything. It combines all of it.
So every type of racing that youcan think of, you've got to be

(26:45):
on your game with all of it to be competitive in that world.
Because you're sliding. You got to have, you know, you
got to have wheel control, you got to have a light touch,
You've got to be able to jump and then land, right.
You still have to do precision driving because you need to cut

(27:05):
that turn when you need to cut that turn, you need to
understand apexes and everythingelse.
So it's like combining everything from being on a dirt
bike to drifting to Rd. course racing with a little bit of G
forces and and drag racing mixedin.
Is it? More on like dirt?

(27:25):
Is that where you're doing it almost exclusively?
Dirt. Sand.
Yeah. Every once in a while.
Whatever you call like one of the one of the events that we
looked at sponsor and we didn't do it just because of how
difficult it was is King and king of the Hammers.
Oh yeah. So that's, I guess, would be
considered sand. It's like literally like in the

(27:47):
desert. And that's one of the reasons we
didn't do it is like us getting out there to the middle of
nowhere and then staying in the desert for two weeks.
That's a tough, you know, for, for marketing purposes, it's a
big ask. And and then everything is
covered in in sand and dirt and dust even here.

(28:08):
Dude, in South Carolina, everything's sandy.
I'll go home, I noticed. This like all the yes, I bet
yeah, it's. It's annoying but since you have
gone down so many different I guess Motorsports and been to
all these different Motorsports events, what's your opinion on
the way drifting is ran versus say drag racing or Rd. racing or

(28:28):
any other motorsport so. It's I like it, I do it.
It's more of a community. Drag racing is too.
Seems to be a lot more drag racing seems to be a lot more
cliquish. Road course racing is a

(28:54):
different vibe can completely probably because of the average
person that's Rd. course racing and the budgets that go along
with that. You know there is that.
Average person like what do you mean?
The guys competing at this level, like the guys that are
out on the fast track, that's your average doctor lawyer, you

(29:15):
know, so it's a lot of Porsche GT threes and you know,
Lamborghinis and and things likethat.
Nothing, nothing wrong with that.
It's just it's just a different vibe than something like this
where it's more community. So they're pro am at best, but
there's this feeling like you'reat a competitive professional

(29:38):
race it where this is more like let's get together, you know,
have some fun, compete, but you know, let's let's have some fun.
So it's just a different vibe. Yeah, I mean.
You got people that are here with maybe 100 bucks in their
pocket or maybe even less than just trying to drive on some
spare tires, but all the way. Up to to these kinds for it.

(30:01):
Yeah, exactly so. And it's funny because even
though the racing is completely different, the vibe is much
similar to a Dragon Drive event.So even at a professional drag
drag race, you know, there's tension, you know, because they
they are competing for a championship, right?

(30:22):
So there there's tension, there's arguments, there's
drama, there's all these other things.
You go to a Dragon Drive event and it's completely different.
It's everybody hanging out and then you got the parking lot
parties that you know, when, when you get to the hotel that
night, that kind of thing. Some of the guys camp at the at
the tracks that we race at. So we'll do four or five tracks

(30:43):
depending on the Dragon Drive event.
We'll do four or five tracks over four or five days.
And you got to show up and you know, you got to drive the car
that you're that you're drag racing.
So it's like a, it's like endurance racing meets drag
racing. Yeah, like.
With the, I guess it's drag week.
Yeah, it's like the same. Yeah, exactly.

(31:04):
That's really. Drag week, Drag week is really
what got it started. And then sick week, I think was
the next one in line. The guys there, Tom Bailey did
an awesome job with that. Like you can't you can't get a
spot in there anymore. There's that many cars, but it's
more of a community and everybody's getting along,
everybody's having a great time,and you have everything from the

(31:28):
guy that could just scrape enough money together to build
his car to guys that race professionally.
Yeah, have. You seen Drift week?
No, no. Oh, I used to look up Drew Aaron
Losi down in Lone Star out in Dallas, TX, Dallas, Fort Worth.
He runs drift Week, which happens every year, I think

(31:49):
twice a year now. Is he doing the?
Drift school out there too. Yeah, he.
Has a drift school, so it's. Funny.
The program. OK, yeah.
Or one of my somebody that worksfor me knows them.
Gotcha. So they're going out to meet
with them. We might be sponsoring the the
school and then that's where I plan on sending Jesse to to get

(32:11):
some seat time before I put themin the car that I'm going to
spend that much money building. Yeah, smart idea.
Check out the drift week though because it's the same concept
but it spans out over like 2 weeks instead of a week.
But all you got to drive your car there to each track.
And they do like sections of thecountry at first.

(32:32):
The first one they did, it was like a full stretch of the US
and it was a a shit show. I can imagine planning pretty
much. OK, So now it's in sections of,
you know, Northeast, Northwest SE, all that stuff.
But it's it's wild. And there's a whole bunch of
content that comes out of it each year just from all the

(32:52):
drivers doing their own stuff. And so how?
How many tracks are they hitting?
Usually I think it's six to seven tracks, OK, over 2 weeks.
So it's, you know, they'll go one day of driving or then
travel the next day, one day of driving, travel the next day,
one day of driving. That's why it takes two weeks, I

(33:13):
feel. Like that's the event that Bill
went to because he was out with man.
I can't remember the name of theguy that we were that we were
sponsoring. I can't, I can't remember.
I guess I'm getting too old, buthe was out, he was out on the

(33:33):
road for like a week or two. So I bet you I bet you that was
the event because they were at they were at different tracks.
So that's back when we were we were working with Ben Hobson,
but we also sponsored that eventand it could have been drift
week. I just I didn't get to go and
everybody was like, man, you would have had of last.
And I'm like, I'm sure you know,some of us have to work so you

(33:56):
guys can go out and have fun. Very true.
Well, you mentioned Ben Hobson and what what do you think of
his career going on right now? Have you noticed how he's doing
in FD? And yeah.
He's he's killing it. That was Bill's that was Bill's
first time in a drift car. Oh yeah.
So so he the the guy that was running tack and was was putting

(34:19):
on doing the the drivers meetingwas like, hey, I'm going to put
you out there with Ben. You already know him anyway, So
you know, I'm going to put you out there with Ben so you get a
feel for the for for what the guys are doing.
And Bill was like, I thought I was going to die.
I just knew we were going straight for the wall because I
think they were at a like a likea circle track, some sort of

(34:43):
asphalt Oval and probably Orlando.
It might have been yeah. And he was like, soon as we, you
know, as soon as we get out there, he's heading straight for
this wall. And I just know he's going to
kill me. And then he did, and I survived.
Yeah, it looks like you're actually on the wall when you're
up there. That's crazy.

(35:05):
But yeah, he's been, Ben's been doing an incredible job, I will
say. What were y'all doing together
whenever you were working with him?
So. And and to be honest with you, I
don't really know why we stopped.
I'm not directly involved in a lot of that.
I know we met him originally through clutch kickers and I

(35:26):
think he was out at some of those local events that we were
doing. His dad, I don't know if he owns
the dealerships, but he's he might be the general manager of
some dealerships in in Alabama. So he was up around, I want to
say like somewhere around Auburnarea.
And so since we're an Alabama based company, he was kind of

(35:49):
semi local. It's it was just a good fit at
the time. I knew nothing of drifting 0
nothing. And so the guys are like, hey,
we should, I think we should getinto sponsoring some drifting
events. And I'm like, OK, you, you do
you just go do. It so then.

(36:12):
The guys called me and were like, hey, we've got this guy,
he's really talented. We'd like to do a sponsorship
with them. I think he's going to do well in
his career. So this is long before he went
pro and see, but he wants to meet you.
And I'm like, OK, So we went to dinner, had a great dinner, had
a great conversation. I've never talked to him since,

(36:32):
no. Way the guys have.
But I haven't that's. Crazy Bill still.
Talks to him periodically. So like I said, don't know why
we stopped. He could have picked up a a
bigger corporate sponsor, I don't know well.
Do you see yourself or I mean SPcoming out with any specific
tools that might be designed around drifting or for any

(36:54):
specific use? So in this industry I do 1.
Of one of the, the things that we're pushing right now is our,
we did, we've got a tool roll. So it's basically like a, a tool
kit that you can keep in your car or boat or RV or whatever
that kind of gives you all of the, the critical things that

(37:16):
you need. And I can see taking that
because it the way that it rollsup and, and takes up a little,
just a little bit of space. I can see us doing customizing
that role, that tool roll for some of the drift cars.
I would love that a lot of parts.
Exactly. We're going to do the same thing
for, you know, for the drag guys.

(37:37):
So because a lot of this is going to be all metric stuff,
right? So they're all standard and all
12 point. So like I can see different
versions of that specific to thetype of racing that these guys
are doing. So beyond that, I don't know
what I would do specific to drifting, you know, other than

(37:59):
coming up with tool kits that fit the cars and the way that
they're designed. When I look at the chassis and I
look at the engine setups, it's like every other kind of racing.
They're very similar. So you've got your two Jay-Z
guys, right? And then you've got your your
Coyote guys and your LS guys that the Coyote setups going to

(38:20):
be similar no matter what Mustang you stick it in.
Same with the LS, you know, engine wise, you know, wheels
are going to be similar, things like that.
So we could build a kit that would have everything that they
need and nothing that they don'tthat would.
Be epic, especially for all these guys that just drive their
car to the event just on a regular basis.

(38:41):
I have a couple of buddies that like die hard live by that, so
that would be really cool. I there's actually this one tool
that I saw forever ago, it like blew up on social media for a
very short period of time. It was a socket that was like 6
inches long maybe, but it was 4 lug nuts and you could just keep

(39:05):
zipping it on and off. But for some ungod reason the
socket was like $500.00, an absurd amount, which was I think
why it died off. But why would something like
that be so expensive? Or is that something that could
easily be done it? It could be.
It could have been something that a small company came up

(39:26):
with. So it's cheaper to build 10,000
than it is to build 1. So if you're a really small
company, you come up with a great idea, but you don't have
you don't have the reach to sella bunch of them.
Manufacturing cost goes way up. We, we worked with another
company that had a really neat, it's like a like a flare nut

(39:51):
type wrench. And, and they were originally
designed for O2 sensors and things like that.
They were almost indestructible,didn't slip, that kind of thing,
but they were, Oh my God, you could replace the exhaust for
what the what the set of rent, you know, you could just replace
a converter for the what the setof wrenches cost.
It was, it was crazy. And then there was, you know, as

(40:13):
a as a resale company, there really wasn't any margin either.
So he's like, hey, we want you guys to sell this.
And I'm like, well, we can't make any money selling it.
And I think we could sell three of them because it's so
expensive. So it's probably my guess would
be something similar to that. And I feel like if those guys
had the reach and understood they also weren't business guys.

(40:37):
He was an engineer. So if he understood business a
little bit better, make that, make it at a price point where
it makes sense, make it at a, ata margin point where companies
will get behind it. Then you can go get your volume,
drive your manufacturing costs down, you know, then then you're
better fit for the market. That's got to be so hard to

(40:59):
start a tool company then it. Is I mean.
Especially when you're. Competing with like we compete
with guys like Snap On and, and they're a great company.
I used to work for them. I have a lot of respect for them
in in the US they're they are the £800 gorilla on the block.
They've got the money, they've got the reach, they've got the

(41:21):
R&D, they've got. They have everything a small
company like me doesn't have. So it's really tough when you
compete with guys like that. You have to innovate, you have
to do things different. That's part of why we're here.
You know me as the CEO of the company day after 4th of July,
I'm out here at a racetrack interacting with our customers

(41:42):
because the CEO of Snap On is not going to do that.
I'll be honest. Never in a day in my life if I
own a snap on tool OK I refuse to pay the price no matter how
good the tool is and it. It's gone.
Consider I was, I was shocked. Being a former Snap On employee,
I checked some pricing the otherday and I was like, yeah, surely

(42:03):
that was like a case quantity. It was.
It wasn't. I mean it's.
Just it's getting obviously I know tariffs and all sorts of
stuff come into effect, but likealways, they've always been so
expensive. It's like the Apple of tools and
like so I. Had sure it may be.
Great. But it's like it's a wrench and

(42:24):
it's a socket. So like I had a.
Customer ask me one day he he hewas a good customer.
He liked our tools and he's like, how come they're so cheap?
And we're not cheap, don't get me wrong.
But when you compare, because weare compared a lot of times to
their quality at a much greater value to the person buying it

(42:47):
and he's like, how can you do it?
This evening I said, well with acouple reasons.
I said first of all, I don't, I don't sponsor 7 NASCAR teams.
I don't have a private jet, I don't have a helicopter yet.
Yeah, mark my words that that might.
Come, I said, who do you think pays for that?

(43:11):
You know, they, they sell a product.
So if they want a jet and all the NASCAR sponsorships and NHRA
sponsorships and pretty much allof the motorsport sponsorships
that everybody wants Snap On hats.
But you're paying for that. That's why that set of wrenches
is $800 instead of $300, becauseNASCAR sponsorships aren't

(43:36):
cheap. I don't think a lot of people
understand that whole side of it.
Yeah, that's that's very interesting because I, I
personally would have never evenguessed that that's the the
actual reason and the. Irony is they're they're
catering to those teams, not thecustomer.
Yeah. Because then who like I just
mentioned, never once in my lifeif I owned a snap on tool.

(43:59):
So who's actually buying the product?
Is it just the mechanics and a dealership that get wrapped up
in the plans, right, the paymentplans and like that's all who's
actually buying it or like it's?So it's funny, Snap On started
that that business model, the tool truck business model early

(44:20):
20s and then during the Great Depression that whole you can
have the tools now and then we'll work out weekly payments
that that was all born from the Great Depression.
If you had a job during the Great Depression, you were
working for reduced wages and soyou didn't really have the extra

(44:44):
money to buy the tools that you needed to do your job.
Snap On as a manufacturer need to keep the factory going and
keep their people employed. So the solution was you give me
you know, if if the toll was $20, you give me you know, and I
know this is like $20 back then was a lot 300 now.

(45:07):
So. You give me, you give me $2.00
today, $2.00 next week, over thenext four or five weeks or 10
weeks or whatever that negotiated term is and you get
the tools that you need to do your job.
We get the the consistent manufacturing so we can keep the
the factory going. It's a win win.

(45:28):
It was such an effective marketing tool.
It hasn't changed. We're in 2025.
So we are literally 100 and someyears later and they're still
doing the same. They're still doing the same
thing. We have tow trucks.

(45:49):
We do the same thing. Like we don't actually own them.
They're they're distributors, but, but their business model is
based on the same thing. But that's also one of the
things that I'm trying to change.
So 100 years ago, there wasn't an Internet.
There wasn't, you know that the younger people that we do
business with are different thana younger person back then,

(46:14):
right? So they like apps and social
media and, you know, not always are wanting to get on a tow
truck and have that kind of interaction.
It scares. People most of the time, yeah,
but if you. Want to buy professional tools?
You've always been forced to go that route.
So we're we're like, they can't embrace e-commerce because it it

(46:38):
would violate their franchise agreements, right?
So we got to thinking about thatlike how do we, how do we do
both? How do we give somebody a
protected territory as we're setting up distributors and at
the same time allow them to takeadvantage of e-commerce.
So the idea is all the e-commerce comes back through
us. We take care of our distributor
on the back end. So they still, they still get to

(46:59):
participate in e-commerce. And then we're also building an
app that's that simulates that tow truck buying experience
where you can manage your purchases and your payments and
all that without getting. Haggled by a salesman?
Exactly. Without having to go get on a
tow truck. So when the apps live like we

(47:21):
want you to do business with us in a way that you feel more
comfortable doing business with us, not in the way that we tell
you you have to. That's fair.
Now I have to bring this up because like I mentioned
earlier, like a socket to socket, a wrench, a wrench
wrench arguable, but what keeps someone from just going to their

(47:42):
local harbor freight rather thancoming to you guys?
Nothing. So we got to, we got to leave
The Cave, kill something and drag it home.
Like we got to go. We yeah, we got to go to work.
That's what, that's what we're doing here.
You know, we got to let people know who we are, what we stand
for, you know, Harbor Freight. People don't realize they look

(48:06):
at Snap On as that big £800 gorilla on the block in the eyes
of Harbor Freight, snap ONS likea baby monkey.
People don't realize Harbor Freight's like a $20 billion
corporation. They're huge, no?
Shit, Oh, they're. Huge, they're huge.
So you are, you are literally dealing with like a massive,

(48:29):
massive company. And it might not be 20, it might
be 12, but they're they're considerably larger than than
snap on. So we're a family owned company
and you know, when I'm too old to do this, don't want to do
this or you know, whatever my son, my son is the is going to
take over. He is the succession plan for

(48:51):
the company. So we're we're a family owned
business. Dude, that's awesome.
Well, I obviously the family owned business part.
That's one thing that the big guys can never do, yeah.
I did not realize Harvey Plate was that so much?
So when you put it into. Comparison like they're fucking
everywhere. So store everywhere, yes.
So here's the funny part. They are snap ONS Nemesis 100%.

(49:18):
So Snap on came out with a a newJack a while ago, right.
Awesome Jack, but it's like it was like 800 bucks, $1000
something like it was really expensive.
And so harbor freight bought theJack, sent it to China, copied
it, literally copied it Snap on Susan and they lost.

(49:46):
Oh. Shit.
They changed just enough to get around the patents, right.
So now check the next time you go to a Harbor Freight.
So you're going to get all your tools from SP going forward, but
go to Harbor Freight to check meon that.
So when you go in there, everything that they copy from

(50:08):
snap on now has tags on it with the snap on part number I've.
Seen that so? Compare when so so when snap on.
So that was Harbor Freight saying fuck you, they gave it
right back to home and then they've been sued two or three
times since then and snap ONS lost.

(50:28):
Every single one has. Consistently made a business off
of being an absolute menace to snap on, yes.
That is. Amazing.
Yes, I like, yes. They have I'm a support.
You guys from now on but like a Harbor Freight that's funny
that's pretty ballsy. I love that so you.
Know the guys, you know the guysin in Wisconsin, which is where

(50:49):
Snap ONS headquartered, you knowthey're up there pissed,
absolutely pissed because legitimately Harbor Freight took
that Jack, violated their IP, copied it.
Everybody knows it and not only did they copy it, they copied it
so good. It works just as good a snap on

(51:10):
shack and last just as long. It's a very well built Jack
because it was a very well designed Jack.
And so yeah, it it pisses them off their their air tools.
They're comparing with snap on their electric tools.
I wouldn't buy them, but but their electric tools are you
know they'll still is it true? That they take like the same

(51:33):
battery as the walls like the Bower possibly?
I've seen possibly. That that may.
Be a side thing, but yeah. We, yes, so we shared some IP
with another with another tool company.
And so we didn't have our cordless for several years.

(51:56):
And there's a reason it's not that we didn't want to bring it
over here. The batteries were
interchangeable because we shared the IP with another
company and one of my guys beinga smart ass decided to go tell
the customers and ironically we at the time were suppliers to

(52:17):
this company too, right? So one of my guys goes and tells
the the customers, you know, andour batteries were half the
money. So their batteries are like 780
or like 330 for, for 18 Volt battery.
And when they, when they found out there's this big, big thing,

(52:41):
they're much bigger company thanwe are, especially for the US
market. So basically they went back and
said you guys can't use the IP anymore or we're going to pull
all of our production from the facility and all this other
stuff. And they needed the facility
needed the production. So we had to go back and
redesign all of our molds internally.

(53:04):
The battery still the same, but we had to put some plastic
pieces in the way to where it wouldn't connect.
And then we had to redesign the the head.
So we took advantage of it instead of just doing a quick,
you know, remould, we took advantage of it and said, OK, if
we were if we were forced to redesign this, let's look at

(53:28):
everything. Let's look at the motor, let's
look at everything. Is there any way to improve it
over what we were already doing?Because essentially they were
identical tools, different brands, identical tools.
Can we make it better? So we did, you know, we went
where they were using, when theirs are using brushes, we're

(53:52):
using brushless motors. And so better power delivery in
the in the motor itself leads tolonger battery life, things like
that. So we get we get more use out of
our tool in between charges. It won't wear out as fast
because there's not as much power draw on the motor, things

(54:15):
like that. So it's just just a better
built, just a better built tool overall.
Would you say that most manufacturers are using the same
internals on their batteries at least?
So there's only three companies in the world that make lithium
batteries, no. OK, so then what makes a battery
so God damn expensive? Is it just the lithium?

(54:35):
Battery itself so. Part of it and you'll love it
you'll love this let's. Do it.
So I found out the hard way thatso everybody, everybody's heard
of Milwaukee, right? And Milwaukee's done a great job
with cordless. Like they got everything that

(54:56):
you could possibly imagine available for, for a battery
operated tool. Some of it in my opinion isn't
worth what they charge for it. Some of it's not bad stuff.
All of that said, before electric power became a big
thing, Milwaukee got a generic. And when I say generic, it was

(55:21):
very loosely worded. They got a generic patent for
lithium battery technology because they assumed that that's
where the market was going to go.
So they patented if you use a lithium battery.
And so back then everybody was night cat.
That was the that was the big power thing.

(55:42):
So, but they were heavy, the batteries were heavy, they
didn't last as long and they weren't as powerful.
So lithium really was going to be the up and coming technology.
So they patent it. Well, everybody that sells, I
think they patent a 12 Volt, 16 Volt, no 12 Volt, 18 Volt and 24

(56:03):
Volt, 16 Volt is the only one that they didn't.
That's why you'll see Snap On and Macco both have a 16 Volt
option because it gets around Milwaukee's patent.
So that drove up what they did. Instead of saying you can't sell
them, they were smart and they said you have to pay us for

(56:24):
every battery sold. So you're paying, you're paying
higher prices on those batteriesand and Milwaukee's getting paid
for it. Oh my God, no wonder they're so
ahead of everyone else as far ascordless and everything, all of
that. Money goes right back into their
R&D budget, so the competition literally is is paying for them

(56:49):
to be a bigger pain in the ass is.
Oh my God, so the. Only reason that I, the only
reason that I know that is we got hit with a cease and desist
when we first brought our cordless in Milwaukee, came by
our booth at SEMA and they were playing with it And I was like,

(57:10):
I wonder what they're doing. And two months, less than two
months later, I had a cease and desist from their attorney and
then talking about the, this patent and all this other stuff.
So I have my attorney go back and like do some research and
the guys with money fought it and lost, including Snap on,

(57:32):
Macco, Stanley Black and Decker,who owns Mac Tools, They all
fought it. They all lost.
So that I think it was last year, the year before the patent
expired. But the battery prices if as you
notice, haven't come back down. So you're just.
Going to keep it there because it's already selling.

(57:53):
Why not? Yeah.
Wow man that's so fucked. And that's really where they
make their money. Building a cordless tool is
expensive. So like margin wise for the
company, for the manufacturer, as strange as it may seem,
there's not a lot of meat on thebone when it comes to cordless
tolls. But they make their money.

(58:14):
They make their money in batteries.
What? The So if you go on like
Alibaba, just buy some Chinese battery.
It's virtually the same thing, almost.
Or is it still no it's. Different so it's so like
lithium requires if you want it to be effective, OK, Lithium
requires PCB boards inside to control that, that amperage and

(58:38):
that voltage also control the charging things like that.
So when you buy that stuff on T MU or whatever at place, it just
keeps following me everywhere I'm.
Just bringing this up just so that we can clarify it.
You're going to have much cheaper components.

(59:00):
You remember the the Samsung batteries blowing up, right?
Right. Yeah.
So Samsung is one of the companies that makes batteries.
Samsung, Panasonic and I forget the other one.
Pretty much. There's three companies that do
lithium batteries for the whole world.
It's incredible how they're controlled and then what they're

(59:20):
controlling. So the electronics and the motor
and how all of that works together.
That's really where the magic happens.
That's what's going to separate that cheap Chinese toll from
something like hours or snap ONSor Milwaukee's or something like
that. So a.
Power tools. It does matter how much you
spend. It does for the most.

(59:41):
Part it does. That's crazy.
So, OK, then the the whole stigma of like brand, this brand
versus that brand, the most notorious DeWalt versus
Milwaukee, what is, is that justlike sticklers being sticklers?
When we got started, we were talking about engines.
You're A2 Jay-Z guy. I'm an LS guy.

(01:00:04):
That's it. Full circle, baby.
That's it. That's what it is.
That's awesome. At the end of the day, people
buy from people, right? So we have an awesome set of of
cordless tools. If you're partial to Milwaukee,
you're probably going to continue to buy that.
If you're partial to Snap On, you're probably going to

(01:00:26):
continue to buy that. You know, you may like some of
the things that go into ours andsome of the other companies.
One of the big things for this like motorsport and for the guys
that are using cordless in a professional automotive or heavy
duty environment is was that tool designed for that
environment or was it designed as a carpenter's tool?

(01:00:48):
No offense to Milwaukee, but they build carpenter's tools and
now they build carpenter's toolsthat that are used in an
automotive shop, but that doesn't make them built for an
automotive shop. If you grab hours, the hand
grips are different. They're that way for a couple of
reasons. Most mechanics suffer from

(01:01:08):
carpal tunnel or could arthritis.
All the other things that go into you're gripping something
in your hand for hours a day. It's it's anti to fatigue.
Is it like a? Different angle or something?
It's it's. A little bit wider so so you
don't have your grip is different when you grab a
Milwaukee tool, your forefinger and your thumb are right there

(01:01:31):
on the forward reverse button. So when that impact impacts or
it it kicks, you almost inevitably will hit that switch.
It drives me nuts when I used touse them.
Ours is. I know.
Exactly, they look. Like they're in the same
position, but when you put it inyour hand, you can't get to it.
Like you got to. You have to physically move your

(01:01:52):
thumb up or your finger. Can we grab one?
Absolutely. Like, yeah, right now.
Yeah. Yeah, that'd be perfect.
Just to see. I'm curious myself, honestly.
Good. Guess the wind.
Oh sweet OK. Oh my God that is way thicker.

(01:02:13):
So when you, when you put that in your hands, it there's less
fatigue, you're not going to bump that button.
It looks like they're in the same spot.
But when you put it in your hand, if you put, especially if
you put a Milwaukee next to it, you'll see the difference.
And it's not much, it's less than 1/4 of an inch, but it
makes all the difference in the world.

(01:02:33):
Yeah. We also designed our cordless
tools. Like I said, Milwaukee does a
great job of building anything and everything for lithium
battery down to heated jackets, right lawn and lawn care and and
all kinds of things. We design ours specifically for

(01:02:56):
mechanics in mind. So what do you use day in and
day out, all day long? It's not the big massive.
I've got 16-18 hundred foot pounds of breakaway torque.
This is the stuff that you use all day?
Yeah, this cordless ratchets, drill drivers, things like that
and small impacts. So we have my compact.

(01:03:18):
The wall is where I'm zipping everything off of that we've.
Got a We've got a compact half inch that out works most
people's big so it's lighter andyou know, you almost never grab
our big tools. We make them, but we don't sell
near as many of those as we do this because in that I think

(01:03:39):
this is out of a 5 or 6 piece kit, something like that.
This little piece here that gives a mechanic what they need
to do day-to-day jobs without, minus the ratchets, because the
ratchets you get to get separate, but to give the rest
of the tools that you use day inand day out all day long and one
little kit. That's incredible, like just the

(01:04:01):
the resting spot of it. Yep, it is comfortable in here.
Like I, I don't know, I assume firearms.
Are you a firearm guy? Me.
Definitely. OK.
Yeah, I'm big fan of the Second Amendment, OK.
Absolutely. What the hell?
Yeah, well, that's grips are a big thing for rifles.
So I mean, if I don't have the right grip on an AR, it bothers
the absolute piss out of me because most of them will come

(01:04:23):
with an angle that's like way too kicked back.
Like more for if you're just I guess.
Almost like a almost like a forward grip.
Right, right, right. And instead of a rear grip,
yeah. Literally this.
This is part of. It's a direct like 90° angle, so
it doesn't the rubber. Is coated in a way.

(01:04:43):
There's nothing that you're going to do to rubber that's
going to make it survive a shop environment for the most part.
Oh no. But.
But the silicone rubber that we use is oil resistant.
It's gas resistant, you know, basically chemical resistant
because mechanics are going to hit that with chemicals all day

(01:05:06):
long. So you'll see a lot of the
cordless stuff from DeWalt and Milwaukee, which you know, got
their their beginnings and, and that kind of tolling building
stuff for carpenters where chemicals really aren't a big
thing. But in a shop environment,
automotive shop environment, chemicals are a thing I would

(01:05:27):
have. Never.
Like, how do you stumble upon the fact that that is that?
Feels right. I would love to take the genius
and run with that. But that's really Tom and Kev
over in Australia. And but they also have when when
they come up with a mold, they take it to the mechanics and
they put it in their hand and say, what do you think?

(01:05:48):
How's it feel? What what a revolutionary
concept? Ask your customers what it is
that that they're looking for and like.
Just for reference too, I have small hands yeah so.
And even with the wide grip I can still easily reach
everything but. Not bump it by accident.
Yeah, when it torques just just,it's a.

(01:06:10):
Little, like, just a tiny littlebit.
Crazy so. Like the stigma of you've
invested so much in the impacts and just power tools and you've
got batteries for everything da da da da that's keeps you from
wanting to switch. But truthfully, little details
like that I feel like would. Yeah, would.

(01:06:32):
Make so most people want to switch I.
I tell guys, take your Milwaukeehome, You do stuff at home,
you're going to work on stuff athome, you're working on your
cars at home. Yeah, like almost every
mechanics got a set of tools at home, you know, take you keep
your Milwaukee stuff at home that way your batteries on and
change with your weed eater and whatever else you're using, you

(01:06:54):
know, but but the stuff that you're using all day long, you
know, don't, don't use a tool that wasn't designed, you know,
for your use at work all day long.
Very wise man, I love that. Well, is there anything
interesting you want to tell me more about SP or any tools

(01:07:15):
specifically that you think would help the average person
and. I don't know this is.
The most incredible thing I've so I could have asked, so I
I'll. I'll give you a little bit of a
teaser. The new tools that we have
coming out that I said are goingto be game changers, tie into
power tools and it's going to be, you know, it's going to be

(01:07:35):
that that everybody's going to say, why didn't I think of that?
It's one of those. I hate those.
Again. You know, it's, it's born from
talking to your customers. You know, there's yeah, if, if
you don't, if you don't know what they're looking for, what
their pain points are, it's tough to to build a tool that

(01:07:59):
that fits their knee. That's fair.
Well, I love what you guys are doing.
Man this is incredible awesome and especially directed towards
cars. About damn time, yes.
We're, we're all, like I said, all things motorsport, if it, if
it's gotten, look, I don't if, if we're doing a, a trade show

(01:08:19):
or something downtown and in anygiven city, we are literally
racing those rental scooters down the street to see who's
faster. Doesn't always work out good for
us, doesn't always work out goodfor us.
You know, we've had some injuries, but we will.

(01:08:40):
We're, we're all, we're all the whole crew.
It's it's all things motorsport.That's awesome, man.
Well, you ought to jump on the SIM when you go down to the
compound sometime, OK? Try out.
Drifting OK. I will.
I will. You'll see me out here at some
point in time or another, I promise.
Yeah, well. Awesome man.
Well, I do want to ask you this.I haven't asked somebody this in

(01:09:01):
a long time. I used to ask every episode, if
you have the opportunity to speak to the entire world, what
would your one message be? Oh man, that's deep.
Find the good in everything. Then all the negative things in

(01:09:25):
the world are readily available.You got to look a little bit
harder to find something that's good and something good about
someone else, but if you do, you'll be better for it and so
will they. I like that.
I've always had that same concept, but always say try and
neutralize every situation. You don't always have to make

(01:09:46):
everything positive. That's pretty fucking hard.
Yeah, but you can neutralize thesituation.
There's no emotion to it. Yeah, just.
Just be a light and instead of adding to all the other shit
that's out there because there's, there's plenty of
people doing that. We need more people on the other
side. Like you said, you know,
neutralize it. Just just make that make that go

(01:10:09):
away. If not, it just keeps feeding
itself and gets out of control. Absolutely.
Well, cool man. I really appreciate it.
This is awesome. Same here.
Love your perspective. Thank you.
And I just want to say this, youcould, you wouldn't damn near
see this ever happened with SnapOn.
That's right. These other fucking companies.
That's right. Fuck those guys, yeah.
Fuck those guys. All right, well, I appreciate

(01:10:30):
it, man. I'll let you get back to work
and stuff. And thanks for sitting down,
taking the time, man. And you got it.
Love these. Seriously.
Those are awesome guys, Thank you.

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Behind Tool Company LIES & EXPENSIVE Cordless Batteries w/ SP Tools USA | Circle of Drift #152

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Behind Tool Company LIES & EXPENSIVE Cordless Batteries w/ SP Tools USA | Circle of Drift #152