106 Bob Burg -- A conversation with Mr. “Go-Giver”

If you’re looking for a short list of principles for business success, there may be no better book than “The Go-Giver,” which has sold well over a million copies and been translated into 30 languages.

On this episode of The Clarity Advisors Show, host Ken Trupke talks with the co-author of the book, Bob Burg, about following his Five Laws of Stratospheric Success to build relationships, communicate value, and accelerate business growth.

Timestamps

(00:21): Introduction.
(01:04): Why the Go-Giver series has been so successful.
(04:43): Introducing the five laws of the go-giver.
(05:01): The Law of Value.
(05:55): The Law of Compensation.
(06:15): The Law of Influence.
(07:02): The Law of Authenticity.
(07:39): The Law of Receptivity.
(08:24): Being entrepreneurial without being an entrepreneur.
(09:50): Clearing the hurdle of being self-focused.
(12:59): How to come across as genuinely authentic.
(16:00): Attracting and retaining the best people.
(19:40): Advice for leaders today.
(22:37): Connecting with Bob Burg.

Episode Quotes
“People are going to do business with you because ultimately, they believe they'll be better off by doing so.

“Go-Givers tend to sell at the higher end of the price level because Go-Givers sell on high value, not low price."

"When you sell on low price, you're a commodity. When you sell on high value, you are a resource.”

“All things being equal, people will do business with, and refer business to, those people they know, like, and trust.

“Giving and receiving are not opposite concepts, despite what so much of the world would have us believe.”

“We're all more concerned with ourselves than we are with other people. What we've got to understand is so are they.

“We've always got to remember that the consumer is buying for their reasons, not our reasons.”

“Authenticity is simply acting congruently with your values.”

“How far can you push a rope? Not very – at least not very fast or very effectively. That’s why great influencers, great leaders, don't push. They pull.”

“The ability to earn and maintain trust is going to be your single biggest advantage.”

“There are two elements of [trust]. One is character and the other is competence. And if it's something significant that people are making a decision about, they've got to see you as having both.”

Recommended Reading and Listening

• The Go-Giver books by Bob Burg
• The Go-Giver Podcast hosted by Bob Burg
• “The Speed of Trust: The One Thing That Changes Everything” by Stephen M.R. Covey
• “The 7 Habits of Highly Effective People” by Steven R. Covey
• Clarity Advisors Reading List

 
 Connect with Bob Burg

• Website: Burg.com
• Bob Burg on LinkedIn
• Bob Burg on Facebook
• More Bob Burg Links

 
 Connect with Ken Trupke

• Email: [e-mail]
• Website: ClarityAdvisors.io
• Ken Trupke on LinkedIn